A marketing plan is a comprehensive document or blueprint that outlines business advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.

1. BUSINESS PLANNING
PRESENTED BY Donald S. Harmelin

2. BUSINESS PLANNING
SWOT
ANALYSIS
OPERATIONS
MISSION
STATEMENT
BUSINESS
PLANNING
FINANCIAL
PLANNING
MARKETING
PLAN
PRODUCT
DESCRIPTION

3. BUSINESS PLANNING
STRENGTH
Strengths describe the positive
attributes, tangible and
intangible, internal to your
organization. They are within
your control.
OPPORTUNITY
Opportunities are external
attractive factors that represent
reasons your business is likely
to prosper.
WEAKNESS
Weaknesses are aspects of your
business that detract from the value
you offer or place you at a competitive
disadvantage. You need to enhance
these areas in order to compete with
your best competitor.
THREATH
Threats include external factors
beyond your control that could place
your strategy, or the business itself, at
risk.

4. BUSINESS PLANNING
MISSION STATEMENT
IDEATION
MARKET
RESEARCH
STRATEGY
AND BUSINESS
SALES AND COST
PROJECTION
RISK ANALYSIS
VALUATIONS AND
CAPITAL
STRUCTURING
A mission statement is a short statement of an organization's purpose, identifying the scope of its operations: what kind of
Product or service it provides, its primary customers or market, and its geographical region of operation.
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5. BUSINESS PLANNING
MARKETING PLAN
A marketing plan is a comprehensive document or blueprint that outlines business advertising and marketing efforts for
the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time
frame.
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6. BUSINESS PLANNING
PRODUCT DESCRIPTION
A product description is a structured format of presenting information about a product which includes its benefits, form, presentation,
Price, purpose etc. A good product description should include a detailed description of the product, its special features which
differentiate it from other products unique selling points and utility of the product.
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Consumers spend enough time researching about the product and its benefits before making any buying decision
It play an important role in creating the initial impression in the consumer’s mind
E-commerce sites take special care when it comes to product description
The product images should also be carefully selected; it should have keyword rich alt attributes

7. BUSINESS PLANNING
FINANCIAL PLANNING
In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future financial state by using current
known variables to predict future income, asset values and withdrawal plans.
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Financial Planning helps in ensuring a reasonable balance between outflow and
inflow of funds so that stability is maintained.
Financial Planning ensures that the suppliers of funds are easily investingin
companies which exercise financial planning.
Financial Planning reduces uncertainties with regards to changing market
trends which can be faced easily through enough funds.

8. BUSINESS PLANNING
BUSINESS OPERATIONAL
Everything that happens within a
company to keep it running and earning
money is referred to collectively as
business operations. Business plans often
include a section dedicated to operations
so that company founders understandthe
systems, equipment, people, and
processes need to make the organization
function.
Business operations vary according to
business type, industry, size, and so on.
Operations for a brick-and-mortar store,for
example, will look different from operations
for an online retailer. The former will need
point of sale terminals to process
purchases, for example, while the latterwill
need e-commerce software that provides
electronic shopping cart services.
Once a business is established, and
particularly after a growth spurt, it’s
important to periodically assess and
analyze business operations to
identify inefficiencies and improve
communication. Comparisons with
industry benchmarks and best
practices can help a company make
sure its business operations are
optimum.
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9. THANK YOU!