Want more positive reviews on Yelp? This guide is for you. To see the accompanying blog, please go to https://www.harvestonlinemarketing.com/blog/guide-to-get-more-yelp-reviews-online-unfiltered/
If you're here reading this, you obviously already understand how important online reviews are to a business, especially a new business, and you want to know how you can get more positive online reviews for your business quickly, especially on Yelp since it's the behemoth of local business review sites.
Yelp reviews frustrate many business owners due to their filtering algorithm, competition with local businesses, and negative reviews. Oftentimes positive reviews aren't shown because they're filtered out. We're going to help you solve this!
1. How To Get More Yelp
Reviews
Click here for the full guide
2. WARNING
Since soliciting any reviews is now against Yelp's guidelines as of late 2017,
you are no longer *supposed* to directly ask for them, but you are allowed
to share your online profiles in many ways, which can indirectly solicit
reviews.
However, studies have shown that when businesses don’t solicit reviews,
their ratings trend downwards becuause typically the only people motivated
to give a review are unhappy customers.
So in this guide, I’ll be showing you how to implicitly AND explicitly ask for
reviews, so you can choose the methods that suit your business best.
3. The BIG
Question...
“Why is it so hard to get
reviews, and how can I get
more?”
Every business owner wants to know...
5. REVIEWS + YOUR BUSINESS
- Google uses reviews from third party directories like Yelp to gain signals for your
website, so the impact goes farther than just Yelp.
- The # of reviews, frequency of reviews, and review content all impact your
rankings - both on Yelp and Google.
- More and more these days, potential customers are reading reviews before
hiring a business.
6. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
7. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
● Follow up via email after each service when possible, and add a "People Love Us On Yelp" link
in your email signature.
8. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
● Follow up via email after each service when possible, and add a "People Love Us On Yelp" link
in your email signature.
● Place the Yelp review badge from your business dashboard on your website.
9. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
● Follow up via email after each service when possible, and add a "People Love Us On Yelp" link
in your email signature.
● Place the Yelp review badge from your business dashboard on your website.
● Put a "Find Us On Yelp" sticker or sign on your storefront or if you've earned the "People Love
Us On Yelp" sticker, display that.
10. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
● Follow up via email after each service when possible, and add a "People Love Us On Yelp" link
in your email signature.
● Place the Yelp review badge from your business dashboard on your website.
● Put a "Find Us On Yelp" sticker or sign on your storefront or if you've earned the "People Love
Us On Yelp" sticker, display that.
● Offer a Yelp check-in deal - and as mentioned above, make this deal known wherever you can
in-store and on other marketing materials.
11. So how CAN you get more Yelp reviews?
IMPLICIT (less effective but follows Yelp’s TOS)
● Whatever promotional materials you pass out (whether it's a pricing pamphlet, menu, or
special deal) should have your Yelp link and can say "People love us on Yelp!". You can also
specify any check-in deals on these promotional materials.
● Follow up via email after each service when possible, and add a "People Love Us On Yelp" link
in your email signature.
● Place the Yelp review badge from your business dashboard on your website.
● Put a "Find Us On Yelp" sticker or sign on your storefront or if you've earned the "People Love
Us On Yelp" sticker, display that.
● Offer a Yelp check-in deal - and as mentioned above, make this deal known wherever you can
in-store and on other marketing materials.
● Share your positive reviews on your social profiles by adding them to image posts
12. So how CAN you get more Yelp reviews?
EXPLICIT:
- You can MANUALLY ask each customer for a review.. Whether following up by phone, email,
or text after a service. But that hasn’t worked, which is why you’re reading this post :)
13. So how CAN you get more Yelp reviews?
EXPLICIT:
- You can MANUALLY ask each customer for a review.. Whether following up by phone, email,
or text after a service. But that hasn’t worked, which is why you’re reading this post :)
- So instead, you can set up an automation system to automatically email each customer
requesting reviews after each service. These requests should link them to your review
profiles.
14. So how CAN you get more Yelp reviews?
EXPLICIT:
- You can MANUALLY ask each customer for a review.. Whether following up by phone, email,
or text after a service. But that hasn’t worked, which is why you’re reading this post :)
- So instead, you can set up an automation system to automatically email each customer
requesting reviews after each service. These requests should link them to your review
profiles.
- You can set this up using something like ActiveCampaign, OR use an automated system
(with a reporting dashboard) like our reputation management system.
15. So how CAN you get more Yelp reviews?
EXPLICIT:
- You can MANUALLY ask each customer for a review.. Whether following up by phone, email,
or text after a service. But that hasn’t worked, which is why you’re reading this post :)
- So instead, you can set up an automation system to automatically email each customer
requesting reviews after each service. These requests should link them to your review
profiles.
- You can set this up using something like ActiveCampaign, OR use an automated system
(with a reporting dashboard) like our reputation management system.
- If you also collect customer phone numbers, add SMS requests to the system as well.
16. Bonus tip to get Yelp reviews unfiltered
Yelp reviews can get filtered because they are deemed fake or suspicious, and this usually has to
do with how active a person is on their Yelp profile.
There are a few ways you can try to impact this and make their profile look (and potentially
even be ) more active.
● Ask your customers to complete their profile, including their photo, and start leaving reviews
regularly
● Friend your customers, and encourage them to friend other people
● INTERACT with your reviews - reply to them, mark them as “useful” or “funny”
● Get them to "check-in" with a check-in deal