Architecture B2S311 : 11 = support $1B in sales with $1M investment S311 = Sell S3 = Scale, Service, and Support B2 = Built-to B2S311 = IT architecture Built to Sell $1B with $1M investment to Scale, Service, and Support!

1. RSC Global
Oracle EBS R12 Upgrade
April Taylor – Business Analysis team lead
Leon Barkley – Project Manager
Roman Havrylyak – ERP Manager

2. Radio Systems Corp
• Industry leader in pet training, containment, safety and lifestyle
product solutions
• Introduced the first do-it-yourself electronic fence to the pet
market in 1991 and the first wireless fence in 1998
• Company headquartered in Knoxville, TN with 12 locations in
United States, Canada, Europe, Japan, Australia, and China
2

3. Containment Products
Training Products
Collars and Leashes
Doors
Fountains
Feeders
Waste Management
Toys
Treats
Fashion Products
Containment Products
Pet Proofing
Doors
Containment Products
Training Products
Tracking Products
Nutrition
Mission: To build the most trusted pet brands
3

4. RSC IT Portfolio
•E-Commerce: Magento, Oracle iStore
•Website: RMA portal, Product knowledgebaseNo-Office
•Customer Care: Aspect, Oracle TeleService
•Sales management: SalesForce
•Field Service: eCRM
•Marketing Management: GetResponse/Pardot
Front-Office
•HR: UltiPro, LMS
•ERP: Oracle e-Business SuiteBack-Office
•BSC: IBM Metrics Studio
•QM: Quality ManagementEnterprise
• CMS: SharePoint, Kentico
• Unified Communications: Microsoft Active Directory, Exchange, and Lync
• ITIL/Helpdesk: ConnectWise
• BI: IBM Cognos
IT

5. Oracle Stack
5
Oracle “Red” Stack
– Applications
• Oracle e-Business Suite 11i
• Oracle Value Chain Planning R12
– Middleware
• OAS – Oracle Application Server
• FMW – Fusion Middleware
– Database
• Oracle 11g
• MySQL
– Operating System
• Oracle Enterprise Linux
– Virtual Machine
• Non-Oracle (VMWARE)
– Server & Storage
• Oracle Exadata X2
Oracle Applications Stack
– Oracle e-Business Suite 11i
• Financials
• Supply Chain
• Engineering
• Customer Care
– Oracle Value Chain Planning
• Demantra Demand Management
• Advanced Supply Chain Planning
– OAF
• B2B e-commerce iStore
• RMA portal
• Warranty & Returns DB
• NPD tracking
– APEX
• Self-service reporting framework
– PHP+MySQL
• B2C e-commerce Magento

6. Pivot of Functional Areas
Functional areas to impact R12 upgrade
11i (All)
Count of R12 Column Labels
Row Labels Yes Maybe
Financial Management 5 1
Order Fulfillment 4 1
Forecasting and Planning 4 6
Material Management 3 1
Procurement 2 1
Human Resources 2
Customer Interaction 1 1
Product Development 1 2
Customer Service 1 6
Quality Management 2
Production Management 1
Alert Management 2
Sales Management 1
Business Intelligence 2
Marketing Management 1
Grand Total 23 28
(Yes = Minimum Scope; Maybe = Maximum Scope)

7. B2S311 - IT architecture “Built-to-Sell”
7
Architecture B2S311 :
• 11 = support $1B in sales with $1M investment
• S311 = Sell
• S3 = Scale, Service, and Support
• B2 = Built-to
B2S311 = IT architecture Built to Sell $1B with $1M
investment to Scale, Service, and Support!

8. IT/ERP Challenges
8
• Smartphone integration
– Push notifications
– Shared calendar between ERP,
SME, DBA, and MOS
• Payment integration
– Tokenization of credit card data
– PCI DSS compliant
• Responsive design
– E-commerce
– Customer self-support
• BEMBI/BAMBE
– Business Exceptions Management
with Built-in Intelligence
– Business Activity Monitor with
Built-in Escalation
• ERP support at 0.5% of Sales
– Lean “Manufacturing” for IT
– ITIL for ERP
• SharePoint
– SSRS against Oracle DB
– OeBS attachments sync to CMS
• ERP training
– Oracle University ULS
– Oracle MOS accreditation
• e- Gateways
– EDI
– 3PL
– eCRM
– B2C Magento
– HCM UltiPro
• Transition from OAF to APEX
– Decommission OAF
– APEX self-service modules