3. Fopi rush
One of the fonts I have looked at is called βFopi Rushβ. The reason I looked at this font is
because it goes well with the product due to the fact it has energy and connotes speed. It
is also quite simple and easily legible which means that the reader can easily read what it
says without trouble or a second glance.
The quick brown fox jumps
over the lazy dog
RAPTOR RUSH
4. infected
Another font that I have looked at is called βINFECTEDβ. The reason I looked at this font is
because I thought it was aesthetically pleasing and would appeal to the target audience.
Even though it is not as basic as some fonts it is still easily readable and not
overcomplicated.
The quick brown fox jumped over
the lazy dog
RAPTOR RUSH
5. riot
Another font that I looked at is called βRiotβ. The reason I thought that this would be good
is due to the fact that it is bold and easily readable. It also suits the target audience of the
product but is fairly simple and wont look overcomplicated and busy when printed onto a
can.
the quick brown fox jumped over the lazy
dog
raptor rush
6. SPEEDY
This is yet another font I have looked at. It is called βspeedyβ. One of the reasons I
looked at this font is because it is big and bold. Unfortunately I do not think it will work
very well for the application I intend due to the texture of the font. I think that when it
is small and on a can it may be less effective than others. I think it will still be legible
but I do think that another font may be better.
The quick brown fox jumped over the lazy dog
Raptor rush
7. Raptor
βRaptorβ is another font I have looked at. The reason I thought that this font would be good
is due to the fact that it directly relates the the name of the brand. The text itself is rugged
and appears to have scratch or tear marks in it, which not only suits the brand but also the
target audience.
The quick brown fox jumped over the lazy
dog
Raptor rush
9. Raptor
Raptor
Raptor
Raptor
Raptor
I have looked at what the different fonts will look like at different sizes and
how legible they are at them sizes. The fonts above are intended to be used in
large and I will further research into fonts for the smaller aspects which are
required for the product (ingredient list etc.) however I think that the βRiotβ
and βRaptorβ fonts may be suitable for a secondary, smaller font than the main
but I will still need a more basic font for the smallest type.
10.
11.
12. I have experimented with several different coloured backgrounds in
combination with the fonts that I have chose. The font on this slide is the one
which I am going to develop further due to the fact that I think it suits the
intended audience and purpose.
Next I am going to look at experimenting with the different coloured versions
of the font on white and black backgrounds, in order to get an idea of what sort
of colour combinations are most effective.
14. In my experiments featuring different coloured variations of the written text
presented on both a white and black background I discovered that the majority of
colours looked a lot better on the darker, black background. It is for this reason that I
am going to have the product presented in a black can in order for the text to be most
effective and legible. I also think black is a good idea because it suits the target
audience of young males, who are more likely to be attracted to the product than if it
were to be white.
If this was a real life project black would also be suitable due to the fact that other
flavours could be presented in a can of relevant colour, with black being the original
flavour.
