An advanced Google Ads feature that dynamically updates your ad text to include one of your keywords that matches a customer's search terms.

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2. What is dynamic keyword
insertion?
 Dynamic keyword insertion is one of the features of google ads which
enables you to customize an Ad based on user search query.
 i.e., It allows you to automatically update your ads with keywords in your
ad group that matched the search query.
 This feature allows you to dynamically customize keywords in the ad
copy customers see depending on what they’ve searched for.
 They’ll all be taken to the same landing page, but depending on the
specific search they used, they’ll see different ad copy

3. Why do we need Dynamic Keyword
Insertion?
• Traditionally, in order to show users ads that are specific to
them, brands would need to create a large number of ads with
slightly-tweaked copy.
• This was time consuming, and the sheer number of campaigns
were difficult to manage
• That’s where dynamic keyword insertion comes in.
• This feature allows you to have one ad that appears differently to
each user based on their search query.
• It also increases the Ad relevancy , CTR and Quality Score.

4. How to use Dynamic Keyword
Insertion?
 To use this feature in your ads, you insert a special piece of code into
your ad text.
 For example , let's say you are running an campaign for chocolate
store. You would insert an snippet code like the following :{Keyword:
chocolate} in your Headline or Description.: chocolate}.
 When a user search query is long google cannot insert that query as an
keyword in your Ad.
 When an keyword cannot be inserted in your ad the google will insert
chocolate instead.

5. Example 1

6. Example 2
 In the last example "chocolate” goes in the
headline because the keyword “gourmet chocolate
truffles” is too long to fit.

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