my project3

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Benefits of using keyword insertion ads in Google AdWords
AdWords are an online advertising program made by Google that helps to promote business, sell
products or services. AdWords account can be managed at online, by changing ad campaign,
including ad text, settings and budget. Google has introduced an advanced feature into this
system that dynamically updates the ad texts to include the keywords that match the customer’s
search terms. This feature is highly useful making it easily accessible to the customers and also
making the particular ad appear more relevant and useful –
● When a customer uses any of the keywords in the search, the AdWord automatically
replaces the keyword with the code that triggered the ad. This feature also allows one to
have an ad that features differently according to the search terms. Thus, it is highly useful
when an advertiser has a huge inventory and needs many variations on the same product.
● The DKI or Dynamic Keyword Insertion also bolds out the matched keyword used in the
ad text, which thus highlights the search query and makes it eye-catching for the user. So,
the more visually appealing ad, will automatically increase the CTR for the particular ad.
● There is also a hidden feature of the DKI. Google allows ads using DKI to exceed the
character limitations. Although the headline limitation is of 25 characters, it can be very
problematic for the advertisers who are bidding on long brand names, products and
keywords. However, Google allows the ads using DKI to exceed the character limitations
of both the headline and desc1 from 25 and 35 respectively.
Thus, advertisers can create the relevant ads to the keyword list without having to omit specific
modifiers or other long-term keywords from their ad copy.
This feature also helps in specific targeting by enabling one to compose an ad according to the
text particularly targeted to the customer’s query, and when the ad reflects what is on the
searcher’s mind, it automatically receives more clicks. Thus, the DKI helps in making the
AdWord campaign more successful by increasing the CTR.
While using the DKI with the ads, few points must be kept in mind. These are –
● As the ad can be dynamically updated with any of the keywords in the ad group, the
advertiser must make sure that all the keywords in the ad group would make sense
inserted in the ad.
● For each ad using DKI, one must make sure that the destination URL directs the
customers to the landing page that is relevant to any potential variation of the particular
ad. This way the customers are directed to the page or advertiser’s website that are related
to the ad, clicked.
Thus, by keeping in mind all the drawbacks and the proper use of the feature, DKI ads in Google
AdWords has a number of benefits that has made it popular among the businessmen, websites
and other advertisers. On one hand it helps in promoting their work and also caters to the specific
query of the customers, easily.

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