this is a presentation about royal enfield's hisory and how its popular in india

2. HISTORY
In 1890 Albert Eadie and R.W. Smith started
company by name “The Enfield Manufacturing
Company Limited”
At Redditch, Worcestershire,
England

3. COMPANY FACT
 Royal Enfield first start by
manufacturing of cycle
 In 1904 they made their four wheel
vehicle
 In 1914 their motorcycle are used for
world war first for British solider

4. COMPANY FACT
 In 1940 the company made rifles for
british government.
 In 1970 British plant ceased and the
company was dissolved in 1971.
 Enfield of India brought right to use
Royal Enfield

5.  The Indian Debut
In 1949, the 350cc Bullet was launched
in India, when Madras Motors won an
order from the Indian Army for the
supply of motorcycles. It was
the beginning of the reign of the Bullet
in the subcontinent

6. VISION “To be recognized as the industry leader
driving modernization in biking in India and the
developing world”
MISSION “Aims to continuously improve biking
efficiency in India and developing markets. Customers are
the integral part of the Organization & Creating a Family
of Bikers Bond”

7. COMPANY FACT
 In 2002 the first Indian Cruiser bike
launch THUNDER BIRD and its
awarded by BBC wheel award
 The only motorcycle company to be
certified with the ISO 9001 and ISO
14001 for quality and environmental
systems
 Today, Royal Enfield is considered
the oldest motorcycle model in the
world still in production and Bullet is
the longest production run model

8. The Company also exports motorcycles to 42
countries like the USA, Japan, UAE, Korea,
Bahrain, UK, France, Germany, Argentina and
many other countries through 40 importers and
over 300 dealers across the globe

9.  IN INDIA
A
IN GLOBAL

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11. Thank You