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Royal Enfield Franchise

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Entrepreneurship Management - Royal Enfield Franchise

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Royal Enfield Franchise

  1. 1. ENTREPRENEURSHIP MANAGEMENT
  2. 2. THE MADE LIKE A GUN, GOES LIKE A BULLET Franchise
  3. 3. Presented By: 1.Ameya Rao – 124 2.Karan Shah – 134 3.Mujibulla Shaikh – 141 4.Raju Thakur - 165 5.Ashutosh Tiwari – 168 6.Gurbinder Walia - 179
  4. 4. About Royal Enfield Oldest Surviving motorcycles. Founders – Albert Eadie & Robert Walker Smith. The First Royal Enfield motorcycle – 1901. Designed 2 motorcycles specifically for World War I. In 1955 Enfield partnered with Madras Motors – Enfield India. In 1994 Enfield India was bought over by Eicher Motors Limited.
  5. 5. Risk Avoidance. Marketing Assistance. Training Programs and Reference Materials. Strong Brand Position in Market. Why Franchising?
  6. 6. Why Royal Enfield? Company current growth rate is phenomenal. Vast Market – 180 Dealers, 1oo Authorized Service Centers in India. Very much Indian, Very much Desi. Profitable – Huge Fan following in India. Royal Enfield owners stand by it – Rock Solid Product.
  7. 7. BRAND VALUE CHAIN Customer Mindset: Awareness. Associations. Attitudes. Attachment. Market Performance: Price Premium. Price Elasticity.
  8. 8. PRODUCT LINE UP
  9. 9. Qualifications Substantial business experience. Precise Business Plan. Efficient Finance management skills. Leadership skills. Good credit history.
  10. 10. Application Process Apply for Dealership via Online Application Process. List of Documents required for application – Identity Proof. Bank Documents. List of Documents required post application approval – Verified Place Documents. Approval Document.
  11. 11. MajorInvestments Area Requirements – 4000sq.ft Location - Chandigarh. Rent – 30,00,000 INR. Liquid Capital Investment – 25,00,000 INR Royalty Fees – 5% of gross sales per month.
  12. 12. Business Model Particulars Rate Quantity Total Investments Rent + Interior Work 1 4300000 Customization of fixtures 1000000 1 1000000 Demo Material Motorcycles 200000 5 1000000 Gear (Helmet, Jackets, etc.) 5000 20 100000 Service Tools 1000000 1 1000000 Sales Stock Motorcycles 200000 25 5000000 Gear 5000 200 1000000 Total Investment 1,34,00,000
  13. 13. SWOT Analysis STRENGTHS WEAKNESS OPPORTUNITIES , THREATS

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