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Networking 2.0 - Using Social Media to Rock your Offline Networking World

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Katie Laird
Katie Laird

This presentation was given to the Whitehall Club of Houston, TX to feature online networks and tools in a new light as they directly complement traditional offline networking.

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Doing what you do, just geekier Katie Laird klaird@schipul.com www.schipul.com/happykatie
✓ Networking 2.0 toolkit ✓ (before) Laying your groundwork ✓ (during) Don’t stop now! ✓ (after) Follow up magic
Start a group to connect your Community Ask and answer questions Create a poll
300 million Facebook-ers 307 million Americans
Avoiding someone? BLOCK THEM!
fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
Want to know what tools to use? ASK! Young professionals? Potential recruits? Your friends?
www.flickr.com/photos/thomashawk/288335335/ Connect with Rich Media
Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
Buy a Flip camera (seriously) http://www.theflip.com/
http://fastlane.gmblogs.com/ http://domoreforpets.yahoo.com/ www.flickr.com/groups/domoreforpets/ http://www.flickr.com/search/?q=gmfyi&m=tags 8,700 photos 8,300 photos
www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
... and a big congrats on www.google.com/alerts Free and fast alerts on topics and your latest award! people you care about. ... and I saw today that Bill White will be on NPR’s Morning Edition! http://search.twitter.com Up-to-the-second updates on topics and people you need to know more about.
IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
www.bumptechnologies.com Easy contact sharing - perfect for www.roambi.com busy networking events Mobile visuals of accurate data from software you already use www.pptexpert.com Present on-the-go - take advantage of every opportunity you can!
www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on
www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations
✓ Be brave, be online ✓ Tap into the new event life cycle ✓ Find your niche and be generous
Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
Slide 3: http://www.flickr.com/photos/38851430@N07/3611953382/ http://www.flickr.com/photos/43144679@N00/318932845/ Slide 23: http://www.flickr.com/photos/awesomealpharetta/2180649081/ http://www.flickr.com/photos/imfphoto/3610544969/ http://www.flickr.com/photos/oregonseagrant/3672685139/ Slide 18: http://www.flickr.com/photos/43927576@N00/3345715839/ http://www.flickr.com/photos/13233992@N00/1665541384/ http://www.flickr.com/photos/seandreilinger/3346540316/ http://www.flickr.com/photos/tamaleaver/3121888662/ Slide 27: http://www.flickr.com/photos/19365001@N00/119992871/ http://www.flickr.com/photos/32405143@N00/2609193463/ www.flickr.com/photos/96628233@N00/1913229391/ http://www.flickr.com/photos/70104412@N00/2757061023/ http://www.flickr.com/photos/50505243@N00/29439835/ http://www.flickr.com/photos/opacity/3656473498/ http://www.flickr.com/photos/20444618@N00/2224198410/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ http://www.flickr.com/photos/chinwagcom/509606629// http://www.flickr.com/photos/opacity/3751087044/sizes/l/

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Networking 2.0 - Using Social Media to Rock your Offline Networking World

  • 1. Doing what you do, just geekier Katie Laird klaird@schipul.com www.schipul.com/happykatie
  • 2.
  • 3. ✓ Networking 2.0 toolkit ✓ (before) Laying your groundwork ✓ (during) Don’t stop now! ✓ (after) Follow up magic
  • 4.
  • 5.
  • 6. Start a group to connect your Community Ask and answer questions Create a poll
  • 7. 300 million Facebook-ers 307 million Americans
  • 9. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  • 10.
  • 11.
  • 12. Want to know what tools to use? ASK! Young professionals? Potential recruits? Your friends?
  • 15. Buy a Flip camera (seriously) http://www.theflip.com/
  • 16.
  • 17. http://fastlane.gmblogs.com/ http://domoreforpets.yahoo.com/ www.flickr.com/groups/domoreforpets/ http://www.flickr.com/search/?q=gmfyi&m=tags 8,700 photos 8,300 photos
  • 18.
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  • 20. www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 21. ... and a big congrats on www.google.com/alerts Free and fast alerts on topics and your latest award! people you care about. ... and I saw today that Bill White will be on NPR’s Morning Edition! http://search.twitter.com Up-to-the-second updates on topics and people you need to know more about.
  • 22. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 23.
  • 24. www.bumptechnologies.com Easy contact sharing - perfect for www.roambi.com busy networking events Mobile visuals of accurate data from software you already use www.pptexpert.com Present on-the-go - take advantage of every opportunity you can!
  • 25.
  • 26. www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on
  • 27.
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  • 31. www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations
  • 32. ✓ Be brave, be online ✓ Tap into the new event life cycle ✓ Find your niche and be generous
  • 33. Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
  • 34. Slide 3: http://www.flickr.com/photos/38851430@N07/3611953382/ http://www.flickr.com/photos/43144679@N00/318932845/ Slide 23: http://www.flickr.com/photos/awesomealpharetta/2180649081/ http://www.flickr.com/photos/imfphoto/3610544969/ http://www.flickr.com/photos/oregonseagrant/3672685139/ Slide 18: http://www.flickr.com/photos/43927576@N00/3345715839/ http://www.flickr.com/photos/13233992@N00/1665541384/ http://www.flickr.com/photos/seandreilinger/3346540316/ http://www.flickr.com/photos/tamaleaver/3121888662/ Slide 27: http://www.flickr.com/photos/19365001@N00/119992871/ http://www.flickr.com/photos/32405143@N00/2609193463/ www.flickr.com/photos/96628233@N00/1913229391/ http://www.flickr.com/photos/70104412@N00/2757061023/ http://www.flickr.com/photos/50505243@N00/29439835/ http://www.flickr.com/photos/opacity/3656473498/ http://www.flickr.com/photos/20444618@N00/2224198410/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ http://www.flickr.com/photos/chinwagcom/509606629// http://www.flickr.com/photos/opacity/3751087044/sizes/l/