The current global crisis shad a huge threat on brand development efforts; cutting budget and resources seems to put the industry on hold (or on ice!). But digital tools make marketing during recession an opportunity - to survive, maintain presence and prepare for the recovery times...

4. Your Client’s view Cut-it! Make it cheap! Forget it!

5. Daniel’s view Life’s good…

7. Shout louder! Greater Share Of Voice (SOV) Greater Share Of Market (SOM) 1 Old times Bad times Recovery

8. Compare and Compete 2 US THEM

9. Support your Core Proposition 3 Lebatzbetz?

10. Keep in TOUCH! 4

11. Make better Creative! 5 uTube?

15. Old school style brand marketing target audience

17. Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010

18. no one’s in charge! blablabla

19. no one’s in charge! bla! bla bla!

20. New brand image! BLOGS SOCIAL REACT!

21. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!

24. Be There = Leader “ SEO-machine” True Links! Blogging = Humanizing your brand Fresh content!

25. Are you telling the TRUTH?

26. Some, just don’t get it!

28. Pulse marketing

29. My Desktop RSS Feeds Media Search Buzz Update Friends feeds

30. Listen to community leaders

31. Mind the GAP gapingvoid.com

32. Hi Justine! Ijustine.com

33. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers

38. Real-time Branding

39. Widgets

40. Come in!

41. CRM meets Social Web Launch viral campaign Launch Viral Agents Invite potential friends Create Leads conversion Email marketing Counting leads Registration forms

42. The news

44. Building relationship with your client Dawn French in “Love And Other Disasters” (2007) See the clip on YouTube

45. Thank You Hanoch Rabinovitz [email_address] Web www. nobi2.com Blog www. nobi2.wordpress.com Skype hanrabinovitz Twitter www. twitter.com/thehan Café nobi.cafe.themarker.com Facebook www. facebook.com/profile.php?id=754515829 YouTube youtube.com/profile?user=hanobi2008