This document discusses new approaches to marketing and branding in contrast with traditional "old school" marketing methods. It notes the rise of social media platforms and how consumers now expect brands to listen and engage through blogs, social media, and by being relevant to individual needs rather than just promoting products. It emphasizes the importance of transparency, integrity, and building trust through committed relationships with clients in this new marketing environment defined by user-generated content.

1. What did you expect ?

2. New Marketing. New morning (go beyond the expected) Hanoch Rabinovitz

4. EXPLORE the universe

5. A brief history of brands What does it do? Benefits 1960 How do feel with it? Experience 1970 Who are you? Identity 2000 Lets Talk! Relationship 2010

6. Old school style brand marketing target audience

8. Bla! bla bla! bla bla! Will you shut up?

9. Today, It’s just me and us 1950 1960 1970 1980 1990 2000 2010

10. It’s just me and us (the long tailed client)

11. no one’s in charge! blablabla

12. no one’s in charge! bla! bla bla!

13. New brand image! BLOGS SOCIAL REACT!

14. New marketing! BLOGS SOCIAL REACT! 2 Listening 3 REWARD 1 Truth!

17. New kids in town

18. New ways to be there 1,600,000 Readers 500,000 Readers 800,000 Readers 1,200,000 Readers

20. Some, just don’t get it!

26. Measure EVERYTHING!

27. Transparency rules!

29. Building relationship with your client Dawn French in “Love And Other Disasters” (2007)