Oqu update 14/11/13

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Technology Business

PolicyBee

OQU update 31st Oct – 13th Nov 2013

Open rate

Month

Sent

Opened

Percent

Aug

2838

1201

42%

Sept

2599

1040

39%

Oct

3143

723

23%

New campaign

1117

478

43%

Open rates have increased on last month but could do with improvement

Figures

Number of transactions

Click through rate
Click through rate: These figures are unique visitors / number of emails opened.
Oct

Aug
SQU –
OQU1 –
OQU 2 OQU 3-

9%
1%
0%
0%

Sept
SQU – 14%
OQU1 – 3%
OQU 2 - 0%
OQU 3- 0%

SQU – 19%
OQU1 – 3%
OQU 2 - 1%
OQU 3- 0%
31st Oct- 13 Nov 2013
SQU – 48%
OQU1- 19%
OQU2- 17%
OQU3- 14%

Next steps

On the 21/11/13 change the number of
OQUs
Introduce 25 day mailer
Test and sign off responsive designs
Start making occupation specific OQUs

Next steps

On the 21/11/13 change the number of
OQUs
Introduce 25 day mailer
Test and sign off responsive designs
Start making occupation specific OQUs

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Oqu update 14/11/13

1. PolicyBee OQU update 31st Oct – 13th Nov 2013

2. Open rate Month Sent Opened Percent Aug 2838 1201 42% Sept 2599 1040 39% Oct 3143 723 23% New campaign 1117 478 43% Open rates have increased on last month but could do with improvement

4. Number of transactions

5. Click through rate Click through rate: These figures are unique visitors / number of emails opened. Oct Aug SQU – OQU1 – OQU 2 OQU 3- 9% 1% 0% 0% Sept SQU – 14% OQU1 – 3% OQU 2 - 0% OQU 3- 0% SQU – 19% OQU1 – 3% OQU 2 - 1% OQU 3- 0% 31st Oct- 13 Nov 2013 SQU – 48% OQU1- 19% OQU2- 17% OQU3- 14%

6. Next steps On the 21/11/13 change the number of OQUs Introduce 25 day mailer Test and sign off responsive designs Start making occupation specific OQUs

7. Next steps On the 21/11/13 change the number of OQUs Introduce 25 day mailer Test and sign off responsive designs Start making occupation specific OQUs

Editor's Notes

Revenue generated: £3561.02