Today, the Advertising Industry is a complex environment and so are the relationships Agencies have with their Clients. Here are some ways to make things easier for both parties.

1. Client Agency
Relationships in the
New Normal

3. New Business Development
Social Networking
Public
Relations
Advertising
Staffing
Networking
Presentations
Agency
Reviews
Interactive
Solutions

4. Agency Search Consutant
I've Conducted Numerous Agency Searches For
Clients Such As ....

6. Social Networks Are Changing Client Agency
Relationships!

7. Old Normal New Normal
The World
Changed When
Melted!

8. Who has the Great Recession
Changed the Most?

9. The Wave Accelerating Change
MillennialsConfident Connected
Involved Generation - Y

10. Today, Client / Agencies Are
Complex Relationships
No One Answer Fits All

12. Whats Wrong With Client Agency
Relationships?
There Is NO Training!

13. What Makes A Great AE Today?

14. ProjectManagers
VS
AccountManagers
Today's Agencies are Run
By Project Managers not
Account Managers

15. WhatClientsTellMe
Varying Levels of Job Satisfaction.
Overloaded. Have To be adept at Traditional,
Social, Digital, Technology platforms.
Under Staffed.
Businesses are growing, evolving, and
challenging.
Too Many Agencies.
Agency Fatigue.

16. WhatAgenciesTellMe
Challenge Of Project Work.
Financials.
Good People Are Hard To Find.
Business Is Better But Harder.
Very Little Difference Between Agencies.
Old Positioning Models: Integrated Marketing.
All about New Business but most are Cobblers Children.
In the Business versus On the Business.

17. Why Agencies Don't Want New
Business?
Agencies Are Lousy At Marketing Themselves

18. How Advertising Agencies Can Get
More New Business

19. Time For Clients To Change The Agency RFP
Process

20. It's Time For Clients To Change The
Agency RFP Process

21. The Most POWERFUL Word in Agency
New Business:"We would love to
meet with you and get
some new ideas.
Our budget is small
yet it’s aggressive and
we are anxious to
grow.
Let’s “give it a shot.”
This could lead to
something."
"We’re a START UP.
We’re Looking for an
Agency that Can
Invest in Us."

22. Agency Search
Should Marketers Conduct Their Own
Agency Search?

23. How Can Clients Get The Most From
Their Agencies?
Educate Them
Give Them Clarity
Inspire Them

24. Communicate With Them
Be Straight With Your Agency
Be Fair With Timelines

25. Pay Them Give Them A Report Card

26. Develop Quarterly Ideation & Creativity
Session
What If? No Restrictions. Blue Sky.
Convince the client to put into the budgets.
Clients pay for ideas
Ideas...

27. Integration...
Most Marketers would like their agencies
to lead integration between all brand
communication
Shift from AOR to AOI
Revenue Opportunity

28. Does Cold Calling Work For Advertising
Agencies?
Why Small & Smart Is The New
Advertising Agency Model!
Check Out These Blogs...
It's Time For Agencies To Stop Giving
It Away!
The Three Slide Agency New Business Pitch
Why Agencies Shouldn't Respond To Client
RFP's

29. Watch Some Of My Related Videos...

30. Lets Connect!