2. INTRODUCTION
•System to forecast demand
•Reduce forecast planning time
•Demonstrate to use technology
•Reduce cost, increase sales & increase
customer satisfaction
•Touch point is method of interaction
3. CASE STUDY QUESTIONS
1) What types of companies are most likely to adopt cloud-
based CRM software services? Why? What companies might
not be well-suited for this type of software?
2) What are the advantages & disadvantages of using cloud-
based enterprise applications?
3) What management, organization and technology issues
should be addressed in deciding whether to use
conventional CRM system versus a cloud-based version?
4. Oracle is using their well establish-
ment position
Small, mid-size & lack the know-
how or financial resources
Eliminate maintenance &
administrative cost
Never OOS & worked perfectly
CASE STUDY QUESTION #1
5. Adv – attempt to merge info
– smaller companies has
more advantage
Disadv – cost a lot of money
– storage system might not
meet requirement
CASE STUDY QUESTION #2
6. CASE STUDY QUESTION #3
CRM – no guarantee
– provider might not exist in the
future
Cloud – combination
– info on the web
– call responses drops
