"70% failed CRM projects are primary caused by lack of users adoption" Forrester

1. Why could your CRM investment leverage on gamification?
• New generation of employees demands challenges, real time feedback, social
collaboration, growth, transparency, recognition.
• Gamification makes user adoption fun.
• Managers can monitor and measure CRM performance using new means.
You invested time and money in a Microsoft® Dynamics CRM which still does not
provide the information you expect, because users have not adopted it yet or are
using it at a minimal level. How do you get your employees into it knowing that:
“Over 50% of enterprise software goes unused” IT industry survey.
“70% failed CRM projects are primary caused by lack of users adoption” Forrester
Research