Create your own branded facebook app in mintues with our social media marketing toolkit. Use Halalati to create sweepstakes, contests or video castings for your Facebook Fanpage.

1. Halalati -
Toolkit for Social Marketing Apps
Product Presentation
February 2010

2. Agenda
Facebook Marketing powered by Halalati
What can I do with Halalati?
halalati | February 2010

3. You operate a Facebook Fanpage and wonder how you can spice it up?
Problem
Typical Questions The solution shall be…
How do I get more … quickly put up online and
1 1
fans? easy to use.
What can I do with … tie as little resources and
2 2
the fans? costs as possible.
How can I generate … account extensively to data
3 3
revenue from fans? privacy & Facebook APIs.
halalati | February 2010

4. Halalati offers a Do-it-Yourself Kit that allows Fanpage operators to design
and build their own Facebook promotion apps
Solution
Facebook apps
Fanpage
photo
contest
crowd-
sourcing
sweepstakes
survey
photo
browser
couponing
video
castings
Source: facebook.com, Halalati
halalati | February 2010

5. We enable you technically to build and run your own interactive
Facebook app
Technical solution Step 3
Integrate the app on your
Fanpage
Step1 Step 2
Configuration of the Connection of the
content of the app on app with
z
halalati | February 2010

6. The configuration process is very easy and programming skills are not
required
4-step process
Step 1: configure a promotion Step 2: add app to Facebook Fanpage
hinzufügen
Step 4: Let’s go! Step 3: connect the promotion
Quelle: halalati.com, facebook.com
halalati | February 2010

7. There are many customizing options to configure your online promotion
properly
Customizing options
Basic Adjustments: What is the goal of the contest? What is it all about?
Voting Rules: Which are the criteria for voting?
Data: How does the entry form look like?
Timeline: How long is the promotion running?
Terms and conditions: Which information does the participant need?
Corporate Design: what is the look & feel of your promotion?
halalati | February 2010

8. The price plans are very low in comparison to the costs of inidividually
programming a Facebook app
Comparison
Cost drivers for the creation of Facebook apps With the Halalati Without the Halalati
Do-it-Yourself Kit Do-it-Yourself Kit
Implementation of an individual promotion app redundant necessary
Tech-
nical
Permanent monitoring of the Facebook API redundant necessary
Attention to Facebook policies redundant necessary
Content
-wise
Search for successful app concepts redundant necessary
Buffer in timing redundant necessary
Manage
-ment
Operation by specialized staff redundant necessary
halalati | February 2010

9. The Halalati Do-it-Yourself Kit is offered in three modes: the DIY package
„Standard“ and „Premium“ as well as the Service-package
Offers
Package Standard Premium Service
Price/Campaign € 159,99 € 299,99 € 3.999
Branding Halalati Custom Custom
Look & Feel CSS light CSS full CSS full
Branded App No Bookable Included
Runtime 30 days 45 days open
Creation Do-it-Yourself Do-it-Yourself Halalati for you
Bestseller
In the service package we do everything for you,
from creation up to implementation and testing
halalati | February 2010

10. Large consumer brands and agencies already use our Facebook Apps
and service
Customer list
Brands
Agencies
halalati | February 2011
9

11. Agenda
Facebook Marketing powered by Halalati
What can I do with Halalati?
halalati | February 2010

12. Halalati designed Facebook apps always follow the same basic
structure
Architecture
The partipants hand in their data Each entry is listed in a gallery where
(texts, pictures) through a standard the voting takes place
entry form
halalati | February 2010

13. Every campaign starts with a teaser page who calls a Facebook user for
action
EXAMPLE
„Fotocasting“ – Part 1
Quelle: www.facebook.com
halalati | February 2010

14. In the gallery, Facebook users vote for the winning picture of the
casting
EXAMPLE
„Fotocasting“ – Part 2
Quelle: www.facebook.com
halalati | February 2010

15. With Halalati Facebook apps you can increase the amount of fans on your
page significantly
EXAMPLE
Impact analysis fan development over time: BAUR Versand
End of Fan increase by
campaign 680% through
the use of a
Facebook app
powered by
Halalati
Marketing of the campaign
by e-mail newsletter
Start of 2nd phase
of the campaign
The number of fans was increased from 2.500 to 19.500
Quelle: facebookmarketing.de fans in 4 weeks
halalati | February 2010

16. Through the backend you have access to the participants data as well as
to the configuration of your Facebook App
Example
halalati | February 2010

17. Numerous types of promotions can be implemented with Halalati
campaign-
Configuration options type
How is the winner determined?
by coindicence subjective assessment objective measurement
pictures „give-away“ photo contest
visual data
videos videocasting
personal
data sweepstake
Which
text-oriented
contents are
data
collected?
quiz /
other data idea crowd-sourcing
open question
minimum
value sweepstake
number-
oriented
data
maximum „race“
raffle
value
halalati | February 2010

18. Contact
Dr. Thomas Langenberg, CEO
email: thomas.langenberg@halalati.com
Phone: 0049-89-46221028
Mobile: 0049-157-78910112
Fax: 0049-89-954-64153
Home: http://www.halalati.com
Twitter: http://www.twitter.com/halalati
Facebook: http://www.facebook.com/halalati
halalati | February 2010