Isuzu KSA AUM Strategy

1. Japan crisis management
strategy

2. Japan Earthquake
• Time : Friday 11 March
• Place: Japan North East
• Events:
– Earthquake 9 degree on Richter scale considered to be
the most violent recorded one in Japan since 130 years
and 4th strongest worldwide.
– Tsunami waves as a consequence to the earthquake hit
and consecutive earthquakes.
– Nuclear power planet were affected and explosions were
monitored with dangerous nuclear pollution emission.

3. Consequences of Japan Earthquake
• By Wednesday 16th of March afternoon, the Japanese National Police
Agency reported 3,771 deaths. Another 8,181 people are missing and 2,218
were injured.
• The International Nuclear and Radiological Event Scale -- or INES -- ranks
incidents from Level 1, which indicates very little danger to the general
population, to Level 7, a "major accident" with a large release of radioactive
material and widespread health and environmental effects.
• Japanese stocks rebounded Wednesday, with the leading stock index
recovering nearly 6% from a two-day plunge. The Nikkei 225 index, the
most prominent measure of Tokyo market stocks, ended up 489 points, or
5.7%.

4. Expected effect on Isuzu and AUM
Business
• Human and material resources are deeply affected in all Japan specially
east and north regions.
• Nuclear power planet damage is affecting electrical power supply for many
regions in Japan.
• Already Isuzu management in Japan announced shut down for business on
level of production and shipment till other announcement.
• On level of trucks from Isuzu Japan only 250 vehicles will be arrived in
March till reproduction time.
• On level of D-Max, although it is produced in Thailand, parts supply from
Japan is stopped that will stop production in Thailand within 2-3 months.
• Our inventory is 1982 vehicles.
• Estimated time for Business process continuity for AUM till next July on the
current sales figures.

5. Marketing Activities for Q2
Online Marketing activities:
Launch Facebook and Youtube channels for AUM.

6. Marketing Activities for Q2
Start the Monthly Newsletters
from AUM to our customers.
– First issue was sent in first of May
– The newsletters will contain
updated information about Alissa,
new offers, new achievements,
Isuzu news……
Online Marketing activities:

7. Thank you
Confidential