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hafentalks #9 - Jeff Gothelf: "Almost Everything I've Learned from 6 Years of Lean UX"

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hafentalks

On 12 December 2017, Jeff Gothelf, speaker, executive coach and author, held this talk at the "hafentalks", an event series on technology, corporate culture and design in Düsseldorf, organized by InVision: "Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. In this talk, Jeff Gothelf, author of Lean UX, recaps his learnings from practitioner to author and to teacher of Lean UX."

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A L M O S T E V E RY T H I N G I ’ V E L E A R N E D F R O M 6 Y E A R S O F L E A N U X J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
@ J B O O G I E A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
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@ J B O O G I E 6 Y E A R S A G O … T H E P O S T T H AT S TA R T E D I T A L L
@ J B O O G I E L E A N U X A L L T H E TA L K S W H I C H L E D T O T H I S
@ J B O O G I E L E A N U X - T H E B O O K ( T W I C E ) ! W H I C H L E D T O T H I S
@ J B O O G I E L E A N U X - T H E B R O A D WAY M U S I C A L ! W H I C H L E D T O T H I S
@ J B O O G I E L E A N U X - T H E H A S H TA G ! W H I C H L E D T O T H I S #leanux
@ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
@ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
@ J B O O G I E T W O T H I N G S E M E R G E D
@ J B O O G I E T W O T H I N G S E M E R G E D
@ J B O O G I E D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
@ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
@ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
@ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
@ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
@ J B O O G I E L E A N U X I S U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
@ J B O O G I E 3 B I G L E A R N I N G S F O R D E S I G N
@ J B O O G I E 1
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY MINIMUM VIABLE CONVERSATION
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate?
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate? Who do I need to communicate it to?
@ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate? Who do I need to communicate it to? What’s the least amount of effort I need to communicate it?
@ J B O O G I E 2
@ J B O O G I E R A D I C A L T R A N S PA R E N C Y T H E R E A R E N O S E C R E T S
@ J B O O G I E 3
@ J B O O G I E I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S AT I O N S A S C O R E C O M M U N I C AT I O N
@ J B O O G I E 3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
@ J B O O G I E 1
@ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E AT U R E S
@ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E AT U R E S
@ J B O O G I E O U T C O M E S > O U T P U T S
@ J B O O G I E 2
@ J B O O G I E L E A R N I N G O V E R D E L I V E RY T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
@ J B O O G I E 3
@ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N
@ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N Ship SenseRespond
@ J B O O G I E T H I S I S N O T J U S T A D E S I G N C H A L L E N G E , N O R I S I T A P R O D U C T D E V E L O P M E N T C H A L L E N G E . T H E B I G R E A L I S AT I O N !
@ J B O O G I E T H E O R G A N I Z AT I O N H A S T O S H I F T M O S T I M P O R TA N T …
@ J B O O G I E H U M I L I T Y N E W T O O L S , N E W WAY S O F T H I N K I N G
@ J B O O G I E H O W M A N Y O F Y O U R U N A N D , W H I L E Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E WAY A N D U P L O A D T H E M T O S O C I A L M E D I A ? A T Y P I C A L S U R V E Y W O U L D A S K
@ J B O O G I E T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
@ J B O O G I E
@ J B O O G I E
T H E F U T U R E I S F O G G Y A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
W E C A N ’ T M A K E P R O D U C T D E C I S I O N S L I K E T H I S A N Y M O R E W E ’ R E S E T T I N G O U R P R O D U C T S T E A M U P T O FA I L
@JBOOGIE SENSEANDRESPOND.CO
@JBOOGIE SENSEANDRESPOND.CO
@ J B O O G I E H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
@ J B O O G I E@ J B O O G I E
"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
"If you think that's a big failure, we're working on much bigger failures right now…some of them are going to make the Fire Phone look like a tiny little blip. The size of your mistakes needs to grow along with the company. If it doesn't, you're not going to be inventing at scale that can actually move the needle." http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
@ J B O O G I E E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H AT ?
@ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X
@ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X What’s the smallest thing we can make or do to test our assumptions?
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
GOTHELF.CO / @JBOOGIE MVP: WIZARD OF OZ
@ J B O O G I E E X A M P L E O F M V P C O M P O N E N T S O F L E A N U X
GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Anything you’re doing in here is stupid. i.e., unnecessarily risky Concept credit: Giff Constable
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT Should we build it?
GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT Should we build it? Can we build a business here?
@ J B O O G I E W E M A K E E V I D E N C E - B A S E D D E C I S I O N S
GOTHELF.CO / @JBOOGIE
@ J B O O G I E I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
@ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E R E S E A R C H I S PA R T O F T H E C Y C L E W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H AT ’ S H A P P E N I N G ”
@ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
@ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
@ J B O O G I E R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X
@ J B O O G I E
@ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
@ J B O O G I E P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
A W O R D O F C A U T I O N … S TAY O N T H E PAT H @ J B O O G I E
@ J B O O G I E
O W N Y O U R V I S I O N S TAY O N T H E PAT H @ J B O O G I E
@ J B O O G I E
@ J B O O G I E T H I S C H A N G E S E V E RY T H I N G B U S I N E S S - L E V E L I M PA C T T H E A G E N C Y
@ J B O O G I E T H I S C H A N G E S E V E RY T H I N G F O R I N - H O U S E T E A M S B U S I N E S S - L E V E L I M PA C T
S H I F T F R O M A C U LT U R E O F D E L I V E RY T O A C U LT U R E O F L E A R N I N G
J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O T H A N K Y O U !
J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O T H A N K Y O U ! www.SenseAndRespondPress.com
WWW.SENSEANDRESPONDPRESS.COM

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hafentalks #9 - Jeff Gothelf: "Almost Everything I've Learned from 6 Years of Lean UX"

  • 1. A L M O S T E V E RY T H I N G I ’ V E L E A R N E D F R O M 6 Y E A R S O F L E A N U X J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
  • 2. @ J B O O G I E A G I L E + U X = H E A R T B R E A K T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
  • 9. @ J B O O G I E 6 Y E A R S A G O … T H E P O S T T H AT S TA R T E D I T A L L
  • 10. @ J B O O G I E L E A N U X A L L T H E TA L K S W H I C H L E D T O T H I S
  • 11. @ J B O O G I E L E A N U X - T H E B O O K ( T W I C E ) ! W H I C H L E D T O T H I S
  • 12. @ J B O O G I E L E A N U X - T H E B R O A D WAY M U S I C A L ! W H I C H L E D T O T H I S
  • 13. @ J B O O G I E L E A N U X - T H E H A S H TA G ! W H I C H L E D T O T H I S #leanux
  • 14. @ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
  • 15. @ J B O O G I E M E . O N A I R P L A N E S . A L O T. W H I C H L E D T O T H I S
  • 16. @ J B O O G I E T W O T H I N G S E M E R G E D
  • 17. @ J B O O G I E T W O T H I N G S E M E R G E D
  • 18. @ J B O O G I E D E S I G N H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  • 19. @ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  • 20. @ J B O O G I E P R O D U C T D E V E L O P M E N T H A S T O C H A N G E W E L E A R N E D 2 T H I N G S
  • 21. @ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
  • 22. @ J B O O G I E L E A N U X I S A G I L E U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
  • 23. @ J B O O G I E L E A N U X I S U X L E T ’ S G E T T H I S O U T O F T H E WAY E A R LY
  • 24. @ J B O O G I E 3 B I G L E A R N I N G S F O R D E S I G N
  • 25. @ J B O O G I E 1
  • 26. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  • 27. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY MINIMUM VIABLE CONVERSATION
  • 28. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  • 29. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY
  • 30. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate?
  • 31. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate? Who do I need to communicate it to?
  • 32. @ J B O O G I E A R T I FA C T S N O T A R C H I V E S D E L I V E R A B L E S A R E T E M P O R A RY What do I need to communicate? Who do I need to communicate it to? What’s the least amount of effort I need to communicate it?
  • 33. @ J B O O G I E 2
  • 34. @ J B O O G I E R A D I C A L T R A N S PA R E N C Y T H E R E A R E N O S E C R E T S
  • 35. @ J B O O G I E 3
  • 36. @ J B O O G I E I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N C O N V E R S AT I O N S A S C O R E C O M M U N I C AT I O N
  • 37. @ J B O O G I E 3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T
  • 38. @ J B O O G I E 1
  • 39. @ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E AT U R E S
  • 40. @ J B O O G I E N O O N E WA S A S K I N G , “ S O W H AT ? ” T E A M S W E R E S H I P P I N G F E AT U R E S
  • 41. @ J B O O G I E O U T C O M E S > O U T P U T S
  • 42. @ J B O O G I E 2
  • 43. @ J B O O G I E L E A R N I N G O V E R D E L I V E RY T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
  • 44. @ J B O O G I E 3
  • 45. @ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N
  • 46. @ J B O O G I E C O N T I N U O U S C O N V E R S AT I O N Ship SenseRespond
  • 47. @ J B O O G I E T H I S I S N O T J U S T A D E S I G N C H A L L E N G E , N O R I S I T A P R O D U C T D E V E L O P M E N T C H A L L E N G E . T H E B I G R E A L I S AT I O N !
  • 48. @ J B O O G I E T H E O R G A N I Z AT I O N H A S T O S H I F T M O S T I M P O R TA N T …
  • 49. @ J B O O G I E H U M I L I T Y N E W T O O L S , N E W WAY S O F T H I N K I N G
  • 50. @ J B O O G I E H O W M A N Y O F Y O U R U N A N D , W H I L E Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S A L O N G T H E WAY A N D U P L O A D T H E M T O S O C I A L M E D I A ? A T Y P I C A L S U R V E Y W O U L D A S K
  • 51. @ J B O O G I E T H AT ’ S A S I N I N E ! A D D P H O T O S W H I L E Y O U R U N ?
  • 52. @ J B O O G I E Y O U R U N PA S T T H I N G S T H E F U T U R E I S U N P R E D I C TA B L E
  • 53. @ J B O O G I E Y O U R U N PA S T S C E N E RY T H E F U T U R E I S U N P R E D I C TA B L E
  • 54. @ J B O O G I E
  • 55. @ J B O O G I E I R A N PA S T T H I S S C E N E T H E F U T U R E I S U N P R E D I C TA B L E
  • 56. @ J B O O G I E
  • 57. @ J B O O G I E
  • 58. @ J B O O G I E
  • 59. @ J B O O G I E
  • 60. T H E F U T U R E I S F O G G Y A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
  • 61. W E C A N ’ T M A K E P R O D U C T D E C I S I O N S L I K E T H I S A N Y M O R E W E ’ R E S E T T I N G O U R P R O D U C T S T E A M U P T O FA I L
  • 64. @ J B O O G I E H U M I L I T Y C O M P O N E N T S O F L E A N U X @ J B O O G I E
  • 65. @ J B O O G I E@ J B O O G I E
  • 66.
  • 67. "We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely no one."
  • 69. "If you think that's a big failure, we're working on much bigger failures right now…some of them are going to make the Fire Phone look like a tiny little blip. The size of your mistakes needs to grow along with the company. If it doesn't, you're not going to be inventing at scale that can actually move the needle." http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
  • 70. @ J B O O G I E E X P E R I M E N TAT I O N M I N I M U M V I A B L E W H AT ?
  • 71. @ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X
  • 72. @ J B O O G I E E X P E R I M E N TAT I O N C O M P O N E N T S O F L E A N U X What’s the smallest thing we can make or do to test our assumptions?
  • 79. @ J B O O G I E E X A M P L E O F M V P C O M P O N E N T S O F L E A N U X
  • 80. GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
  • 81. GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
  • 82. GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
  • 83. GOTHELF.CO / @JBOOGIE MVP: FAKE IT TILL YOU MAKE IT
  • 84. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable
  • 85. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Anything you’re doing in here is stupid. i.e., unnecessarily risky Concept credit: Giff Constable
  • 86. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable
  • 87. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT
  • 88. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT Should we build it?
  • 89. GOTHELF.CO / @JBOOGIE THE TRUTH CURVE Level of Effort / Investment Evidence THE LAND OF WISHFUL THINKING CONVERSATIONS PAPERTESTS PROTOTYPE WIZARDOFOZ PRICETEST BETAPUBLICRELEASE SCALABILITY OPTIMISATION Concept credit: Giff Constable PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT Should we build it? Can we build a business here?
  • 90. @ J B O O G I E W E M A K E E V I D E N C E - B A S E D D E C I S I O N S
  • 92. @ J B O O G I E I T E R AT I O N Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
  • 93. @ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 94. @ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 95. @ J B O O G I E D ATA O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 96. @ J B O O G I E R E S E A R C H I S PA R T O F T H E C Y C L E W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H AT ’ S H A P P E N I N G ”
  • 97. @ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
  • 98. @ J B O O G I E A G I L I T Y C O M P O N E N T S O F L E A N U X
  • 99. @ J B O O G I E R E S P O N S I V E N E S S C O M P O N E N T S O F L E A N U X
  • 100. @ J B O O G I E
  • 101. @ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 102. @ J B O O G I E D I D W E C H A N G E C U S T O M E R B E H AV I O R ? O B J E C T I V E M E A S U R E S O F S U C C E S S
  • 103. @ J B O O G I E P R O G R E S S & F U N D I N G E V I D E N C E - B A S E D D E C I S I O N S
  • 104. A W O R D O F C A U T I O N … S TAY O N T H E PAT H @ J B O O G I E
  • 105. @ J B O O G I E
  • 106. O W N Y O U R V I S I O N S TAY O N T H E PAT H @ J B O O G I E
  • 107. @ J B O O G I E
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  • 109. @ J B O O G I E T H I S C H A N G E S E V E RY T H I N G F O R I N - H O U S E T E A M S B U S I N E S S - L E V E L I M PA C T
  • 110. S H I F T F R O M A C U LT U R E O F D E L I V E RY T O A C U LT U R E O F L E A R N I N G
  • 111. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O T H A N K Y O U !
  • 112. J E F F G O T H E L F | | G O T H E L F. C O | | @ J B O O G I E | | J E F F @ G O T H E L F. C O T H A N K Y O U ! www.SenseAndRespondPress.com