So most people who use blogs rely on WordPress, and WordPress has a lot of SEO potential, but out of the box, it just doesn’t cut it. In this session we’ll explore how to use WordPress to maximize your chances of ranking for the terms that are most relevant to your content. Specifically, we’ll look at:
- Building a Keyword Targeted Category
- Taxonomy
- Key SEO Plugins
- Addressing Duplicate Content
After this session, audience members should (1) have a firm grasp on the fundamentals of onsite SEO, and (2) know what themes and plugins can help them implement these SEO and social features.
2. SEO for Wordpress
SEARCH ENGINE OPTIMIZATION
Who The F*ck???
• CT Moore @gypsybandito
• Founder Socialed.ca
• Former Agency Hack @nvi & @shareresults
• Former Editor @revenews & Blogger @acquisio
• Former Video Host @watchmojo & @hipmojo
• SEO & Social since 2005
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3. SEO for Wordpress
SEARCH ENGINE OPTIMIZATION
Overview
• Intro to SEO
• Keywords Research
• Onsite SEO
o Page Titles
o Meta Description
o Keyword Content
• Wordpress SEO Basics
• Advanced SEO for Wordpress
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4. SEO for Wordpress
SEO 101
Indexation
• Removing any barriers to search crawlers indexing
all pages on your site
Relevance
• Mapping site architecture to semantic verticals to
reach ideal relevancy on targeted terms
Popularity
• Balance the quantity, quality, & regularity of your
backlink profile to maximize popularity
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6. SEO for Wordpress
Relevance – keyword research
Free Tools
• Google Adwords Keyword Tool
• Google Analytics
Google Adwords Keyword Tool
• Global Search Volume
• Average CPC
Deliverables
• Categorized Keyword List
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10. SEO for Wordpress
Relevance – Onsite SEO
Page Title
• 65 Characters
• 1-2 Keywords + Brandname
Meta Description
• 150-165 Characters
• Marketing Copy
• Call-to-Action
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11. SEO for Wordpress
Relevance – Onsite SEO
Page Titles & Meta Descriptions
• Homepage
• Posts
• Subpages
o About
o Contact Us
o Etc…
• Category Pages
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12. SEO for Wordpress
Relevance – OnSITE SEO
Page Copy / Content
• Unique Content
• 250 words min (suggested)
• 2-5% Keyword Density
• Headers (H1, H2, H3 tags)
• Bullet Lists
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13. SEO for Wordpress
Relevance – OnSITE SEO
Wordpress SEO Plugin (by Yoast)
• Focus Keyword
o Article Heading (Post Title)
o Page Title
o URL
o Content
o Meta Description
• Page Analysis
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17. SEO for Wordpress
Indexation – Duplicate Content
Dynamic Pages
• Homepage
• Posts
• Categories
• Tags
• Date Archives
• Etc…
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18. SEO for Wordpress
Indexation – Duplicate Content
Troubleshooting
• Unique Content
o Page Titles
o Meta Descriptions
• Post Excerpts
• NoIndex
• Nofollow
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