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Health Media Syndicate

A brief overview of the LiVe PSA Campaign and how it helps healthcare organizations promote healthy habits to teens and their families.

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Using LiVe to help Create Healthy Change CEO Presentation 10 slides
Child Obesity Rates are Skyrocketing  One‐third of American children are overweight.  The prevalence of teen obesity has more than tripled. This generation has a lower life expectancy than their parents. The percentage of obese teens since 1980. Percent of Children (10‐17) who are Overweight or Obese, 2007 Source: National Center for Health Statistics, part of CDC
Education is the Key 5 Truths About Care in America: www.time.com/time/interactive/
is a comprehensive Public Service Education Campaign that promotes Healthy Habits Broadcast Media 13 TV spots 7 radio: 30’s & 60’s Print Media 2x3 newspaper series 4 posters, 6 OOH 8 to LiVe By Educational Materials 24, 4 & 2‐page Healthy Habits brochures Evidence‐based Care Process Guide for clinicians Interactive Comprehensive LiVe Website “LiVe Island” Online Game iPhone Application & Tracker LiVe 2.0: Tweets and Text Messaging
Memorable PSAs
“LiVe” Uses All Media Channels
“LiVe” Engages Clinicians
“LiVe” Supports Everyone Clinicians Educators Care Process Model School Launches Patient Hand‐outs Class Lesson Plans Clinical Course Materials Student Materials Play, Online Game, Trackers LiVe Community Families PSAs iPhone Tracker Outreach Programs Texts, Newsletters Website Healthy Habits Promotion “LiVe-the 8 Healthy Habits” programming meets the 501 (c)(3) requirements for a Public Benefit Campaign.
is a collaborative national Public Service Campaign with exclusive rights licensed by DMA 1st LiVe Partners’ Conference March 23rd, 2011 Shared Success Strategies & Tactics New Media Development Reinvestment by Intermountain Donated Media by Partners Vetted 3rd Party Add‐ons Research Standardized Survey Tools Shared Results National Brand Co‐build Brand Awareness National PR Coverage
Contact For additional information about the LiVe and ViVe campaigns,  please contact: Gale Wilson‐Steele CEO and Founder 805‐705‐3121 gws@healthmediasyndicate.com Or Visit http://www.HealthMediaSyndicate.com/LiveCampaign 2028 Village Lane, Suite 201,  Solvang,  CA    93463

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Ceo Li Ve Presentation10

  • 1. Using LiVe to help Create Healthy Change CEO Presentation 10 slides
  • 2. Child Obesity Rates are Skyrocketing  One‐third of American children are overweight.  The prevalence of teen obesity has more than tripled. This generation has a lower life expectancy than their parents. The percentage of obese teens since 1980. Percent of Children (10‐17) who are Overweight or Obese, 2007 Source: National Center for Health Statistics, part of CDC
  • 3. Education is the Key 5 Truths About Care in America: www.time.com/time/interactive/
  • 4. is a comprehensive Public Service Education Campaign that promotes Healthy Habits Broadcast Media 13 TV spots 7 radio: 30’s & 60’s Print Media 2x3 newspaper series 4 posters, 6 OOH 8 to LiVe By Educational Materials 24, 4 & 2‐page Healthy Habits brochures Evidence‐based Care Process Guide for clinicians Interactive Comprehensive LiVe Website “LiVe Island” Online Game iPhone Application & Tracker LiVe 2.0: Tweets and Text Messaging
  • 6. “LiVe” Uses All Media Channels
  • 8. “LiVe” Supports Everyone Clinicians Educators Care Process Model School Launches Patient Hand‐outs Class Lesson Plans Clinical Course Materials Student Materials Play, Online Game, Trackers LiVe Community Families PSAs iPhone Tracker Outreach Programs Texts, Newsletters Website Healthy Habits Promotion “LiVe-the 8 Healthy Habits” programming meets the 501 (c)(3) requirements for a Public Benefit Campaign.
  • 9. is a collaborative national Public Service Campaign with exclusive rights licensed by DMA 1st LiVe Partners’ Conference March 23rd, 2011 Shared Success Strategies & Tactics New Media Development Reinvestment by Intermountain Donated Media by Partners Vetted 3rd Party Add‐ons Research Standardized Survey Tools Shared Results National Brand Co‐build Brand Awareness National PR Coverage
  • 10. Contact For additional information about the LiVe and ViVe campaigns,  please contact: Gale Wilson‐Steele CEO and Founder 805‐705‐3121 gws@healthmediasyndicate.com Or Visit http://www.HealthMediaSyndicate.com/LiveCampaign 2028 Village Lane, Suite 201,  Solvang,  CA    93463