1. TEA INDUSTRY
Ines SCHULLER
Lambert ROLLAT
Xiadong JIANG (Vincent)
Rong XHAI (Vanessa)
Guru PRASAD
Chantal INGRAM
Brittni PING

2. AGENDA
 Introduction
 Key drivers for change
 Laggards & Leaders
 CSR initiative

3. BACK TO THE ROOTS
 Origin: 2737 BC in China
 Production in 2011: 4,1 million tons
 Most popular hot drink in the world
 Main producers: China, India, Turkey & Kenya
 Main consumers: Ireland, Libya, Kuwait & U.K

4. KEY DRIVERS FOR CHANGE
 Production methods
 Labor conditions
 Competition for land
 Emergence of new growers
 Climate change
 Water availability
 Use of agrochemicals
 Rural depopulation

5. Recyclable
Packaging
No Artificial
Components/
Preservatives
Small-Farmer
Relationships
Ethical
Partnerships
Adagio Adagio Adagio Adagio
Celestial
Seasonings
Celestial
Seasonings
Tealet Honest Tea
Good Earth Good Earth
Honest Tea Tealet
Honest Tea
**Note on Organic and Fair Trade
TEA INDUSTRY LEADERS

6. World Bank Investigation:
- 62.50 rupees/day (≈ $1)
- Inhumane working conditions
- Denial of maternity and sick leave
-Retaliation punishment
Tata & Tetley
(West Bengal, India)

7. CSR-RELATED SECTOR INITIATIVES
 In Sri Lanka
 “out grower system”
 Aim to increase livelihood of tea farmers.
 Child & women labor are intensified.
 In China
 “Seminar on Sustainable Tea in China”(UTZ certified)
 Aim to promote a fair and balanced development
addressing social and ecological concerns
 Groups of experts were allocated to tea producing regions
to examine, measure and redesign working plans.

8.  International Tea Producers’ Forum (ITPF)
 Impact of climate & sustainability
 IUF (Intl. Union of Food) Code of Conduct
 Labour rights, wage rights, discrimination
 Adapt CC (Adapt to Climate Change) by OECD
 Government procurement approaches – Fair Price
 SA 8000
 Promoting ethical working conditions, labour rights
 Fair trade Label – Fair trade premium
 Helps improve work environment & fair wage for workers
 The Rainforest Alliance
 Conserve biodiversity
POLICY ENVIRONMENT