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Cult brands bring loyalty through self-actualization

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Cult brands bring... • Loyalty and devotion • Repeat usage • Higher prices • Promotion by users
It’s all about what motivates people Maslow’s Hierarchy of Human Needs
Successful brands help people towards their ultimate goal of self- actualization and total fulfillment. Great brands connect with people at this level. (in addition to having great base feature-benefits)
7 Rules of Cult Branding Consumers want to be part of something that’s different. Cult brand inventors show daring and determination. Cult brands sell lifestyles. Listen to the choir and create cult brand evangelists. Cult brands always create customer communities. Cult brands are inclusive. Cult brands promote personal freedom and draw power from their enemies.
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization
Cult brands bring loyalty through self-actualization

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Cult brands bring loyalty through self-actualization

  • 1. Cult brands bring... • Loyalty and devotion • Repeat usage • Higher prices • Promotion by users
  • 2. It’s all about what motivates people Maslow’s Hierarchy of Human Needs
  • 3. Successful brands help people towards their ultimate goal of self- actualization and total fulfillment. Great brands connect with people at this level. (in addition to having great base feature-benefits)
  • 4. 7 Rules of Cult Branding Consumers want to be part of something that’s different. Cult brand inventors show daring and determination. Cult brands sell lifestyles. Listen to the choir and create cult brand evangelists. Cult brands always create customer communities. Cult brands are inclusive. Cult brands promote personal freedom and draw power from their enemies.