2. Knowledge of Key Accounts Business & leisure Companies NGO’s Party and concert planners Event planners governmental
3. What do I have that is different than any other business?? Visit the different hotels and banquets in WB? Understand your competition? Understand your competitive advantage Place price, product, promotion of each of your competitors What am I offering differently? E – Commerce and E – Distribution
4. How to reach your customers: Communicate with your customers online The website The emails Put an emphasis on this advantage when communicating with your customers
5. Promotional activities Special offers Flexibility in reservations Loyalty programs Understand your customers: special treatment for repeat purchasers
6. Movenpick website Competition website Names of companies: Yellow pages, websites of companies, commerce and economy cabinet
7. Mice business How can I attract more mice business to my hotel? I need to have a point of diiferntiaiton from any of the other hotels in my market First, I need to study my market Then I need to understand where I stand and what tier I am, study my 4 ps Then offer something to my customers that nobody offers: promotions This may include discounts, special offers and bonuses on a number of reservations or number of visitors …. Another thing is e – commerce: my website is a very important tool: none of the hotels in Palestine include the online reservation. Actually, few of them only have website A comprehensive website that includes online reservation , online marketing and distribution we can consider as competitive advantage.
8. Ecommerce E distribution Edistribution is marketing your products through the internet. It’s the way to reach your customers The meaning of electronic commerce has changed over the last 30 years. Originally, electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). These were both introduced in the late 1970s, allowing businesses to send commercial documents like purchase orders or invoices electronically. The growth and acceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980s were also forms of electronic commerce. Another form of e-commerce was the airline reservation system typified by Sabre in the USA and Travicom in the UK.
10. courses CRM: Targeted marketing campaigns Designing and executing campaigns, e.g. customer acquisition, cross-selling, up-selling, addon-selling Analyzing customer behavior in order to make decisions relating to products and services (e.g. pricing, product development) Management information system (e.g. financial forecasting and customer profitability analysis) Analytical CRM generally makes heavy use of data mining and other techniques to produce useful results for decision-making. It is at the analytical stage that the importance of fully integrated CRM software becomes most apparent. Logically speaking, the more information that the analytical software has available for analysis, the better its predictions and recommendations will be. Data mining is the process of extracting patterns from data. As more data are gathered, with the amount of data doubling every three years,[1] data mining is becoming an increasingly important tool to transform these data into information. It is commonly used in a wide range of profiling practices, such as marketing, surveillance, fraud detection and scientific discovery
