GFI Conversion Opportunities

1. GFI Optimization Opportunities

2. New Visitor Optimization
✓ Personalize the entire
experience –
messaging, value
propositions, and next
best action based on
an individual visitor
context.
✓ Not just button colors!
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Generic ‘One-Size-Fits-All’

3. New Visitor Optimization
✓ Intent: IT Director
Interested in GDPR
✓ Uses context of who
visitor is + what they
are interested in
buying
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4. Engaged Customer Optimization
✓ Returned to the site and engaged with more
commercially oriented content
✓ Give them on-ramps to take the next step
✓ “next best action” is either starting the free trial or
talking to sales.
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5. Engaged Customer Optimization
✓ Visitor Intent: Learn About Enterprise Pricing
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Enterprise Customers only sees Enterprise Plan
SMBs only see the Pro Plan

6. Engaged Customer Optimization
✓ Intent: Interested in trying WebMonitor
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7. Strong Commercial Intent
✓ Demonstrated an interest in engaging in the sales
process
✓ Focus on expanding the champions in the account,
alleviate concerns about value and cost.
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8. Strong Commercial Intent
✓ Intent: Re-affirm support features that customer
needs
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9. Strong Commercial Intent
✓ Align Resources to highlight based Customer Intent
+ Context
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Show for EU Director
Show for Engaged Customer
Show for first time visitor

10. Post Sale Optimization
✓ Personalize to Drive Customer Adoption
✓ Candidates for expansion and referrals,
✓ Need advanced services and support.
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11. Post Sale Optimization
✓ Intent: Paying Customer with no active campaigns
✓ Push to engagement content
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12. Post Sale Optimization
✓ Change Website for New vs. Existing Customers
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