Applied Insight Prioritize your proprietary insight Data rights as part of every ad buy discussionSafe haven to reach mutual customers of trusted business partners Strategy Prioritize deeply branded experiences Define success as improving customer portfolio value Alter media mix and primary research approach Partners should be agents not principals Optimize the enterprise Organizational CapabilityFuse proprietary analytics with customer recognition to personalize Marketing central nervous system to influence and sense
Prioritize your proprietary insight. Leverage a safe haven. 3.5x improvement in approved credit card applications. 11x return on ad spend, driving targeted store traffic 3x room night bookings via combining seasonality, customer potential, price elasticity, halo effects Your Money. Your Insights.
Multichannel marketing strategies $470 million/yr contribution margin increase for OEM auto. $100 million/yr improved EBIT for financial services. 5.5x improved accuracy in projecting primary research 17% reduced spend via new mix; same marketing results. Optimize to customer value
Enhanced capability model 3x e-newsletter revenue by “pulling” customer needs v “pushing” product. $200 million incremental revenue by mining call center logs +46% retail sales via next best action targetingRemember every interaction and learn
• Refine and control multidimensional consumer insight• Assess current capabilities & identify gaps http://assessment.acxiom.com• Balance quick wins with structural improvement