8. Working with CR and reputation management Stakeholder & Issues Mapping Scoping Study Dialogue 1/ understand expectations Identify gaps & make commitments Dialogue 2/ discuss commitments Implement &measure against indicators Report & communicate Identify Stakeholders for Dialogue Decide Deliver Listen
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10. Message pyramid: The essence of effective communication Values: What do I care about? Subjective benefits: What's in it for me? Functional meaning: What does it do? Function: What is it? Action Position
11. Londons Major– Ken Livingstone Communicate position ’ This was not a terrorist attack against the mighty and the powerful. It was aimed at ordinary working-class Londoners, black and white, Muslim and Christian, Hindu and Jew, young and old. It was an indiscriminate attempt to slaughter, irrespective of any considerations for age, for class, for religion, or whatever. That isn’t an ideology, it isn’t even a perverted faith – it is just an indiscriminate attempt at mass murder.’ ( Ken Livingstone, right before takeoff from Singapore to London)
12. Communicate action and position ’ When they try to intimidate us, we will not be intimidated. When they seek to to change our country or our way of life by these methods, we will not be changed ... Nor will we let it stop the work of this (G8) summit.’ Prime Minister Tony Blair
