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Originally Published April 14, 2014, 12:01 AM ET
Ethics and Compliance Programs: Moving from
“Good Enough” to “Great”
The U.S. Federal Sentencing Guidelines and, more recently, promulgations by the Organisation for
Economic Co-operation and Development (OECD) Good Practice Guidance, have called for organizations
to develop effective compliance risk mitigation programs and internal safeguards to protect against internal
and external threats of corruption and fraud. Despite decades of experience in developing such practices,
the results appear to remain uneven at best, which is especially concerning at a time when risks are
increasing.
The stunning growth of social media, mobile technologies and big data has ushered in a new era of
transparency, exposing illegal transactions and raising profound new ethical questions in the way business
is conducted. Ethics and compliance executives have come a long way in developing sophisticated
measures to prevent, detect and mitigate risk of malfeasance in their organizations. Meanwhile, those who
wish to violate the rule of law and gain unfair advantage are using more sophisticated tactics.
“Good enough” today just is not good enough. Organizations should continuously strive for “great” in their
ethics and compliance program.
What separates a “good” ethics and compliance program from a “great” one? How does an organization’s
investment in compliance and reputational risk mitigation systems and processes measure up against
leading practices? At a time when risks are increasing, what are the building blocks upon which to build a
world-class program that not only protects an organization from internal and external threats, but also
enhances its brand and strengthens its relationships with all stakeholders?
While there are a number of factors that separate the “good” from the “great,” following are five factors that
are key differentiators in the highest-performing compliance programs.
Tone at the top—The starting point for any world-class ethics and compliance
program is the board and senior management, and the sense of responsibility
they share to protect the shareholders’ reputational and financial assets. The
board and senior management should do more than pay “lip service” to ethics
and compliance. The ethics and compliance culture must permeate throughout
the entire organization, without exception, and should evidence itself through
balanced performance metrics considered in the performance measurement of
senior management. The board and senior management should empower and
properly resource those individuals who have day-to-day responsibilities to
mitigate risks and build organizational trust. The entire organization is
accountable. Words without actions are an empty chalice.
Keith Darcy, Independent
Senior Advisor, Deloitte &
Touche LLP
Corporate culture—Among some of the most essential elements of a “great” program is building a culture
of integrity, and that is derived from the tone at the top. Culture, by far, tends to be one of the single
biggest determinants of behavior in many organizations. As a leading corporate director once said, “In the
fight between culture and compliance, culture will always win.”* Culture is comprised of the underlying
values, beliefs, attitudes and expectations shared by an organization, and against which decisions are
made and behaviors are formed. For this reason, a culture of integrity is central to any effective ethics and
compliance program. If an organization is not managing culture, you can be sure of only one thing – that
culture is managing the organization. Importantly, ethics and compliance programs that do not clearly
contribute to a culture of ethical and compliant behavior may be viewed as perfunctory functions instilling
controls that are impediments to driving the “value change” of the enterprise. If and when that happens,
they can become nothing more than roadblocks to be circumvented.
Risk assessments—The velocity of change in today’s world is accelerating, and with it an ever-changing
risk landscape, with old risks remaining important and new risks appearing on the scene. Ethics and
compliance risk assessments are not just about process, but also about the results and a deep
understanding of the risks that an organization faces. The risk assessment focuses the board and senior
management on significant risks and the highest risk concentration within the organization, and it provides
the basis for honest consideration of the actions necessary to avoid, mitigate, or remediate those risks. It
provides a critical tool for the allocation of scarce resources. Re-assessing these risks on a continuous
basis is required in a transparent world that is constantly exposing new risks.
Testing and monitoring—Critical to the success of any organization’s efforts in
managing risk is a robust testing and monitoring program to help assure the
control environment is effective. All the policies, practices and procedures
developed to manage risk are irrelevant if they are poorly understood and
executed and, as a result, do not change the behavior of the organization. It
begins with implementing appropriate controls, which should be tested and
ultimately monitored and audited on a regular basis. In the spirit of ongoing
testing and monitoring, it is also crucial to perform periodic cultural assessments
and reinforce the desired behaviors while remediating the negative ones.
George Hanley,
Director, Deloitte &
Touche LLP
The chief ethics and compliance officer—The chief ethics and compliance officer has day-to-day
responsibility for overseeing the management of compliance and reputational risks, and this officer is the
agent for the board’s fiduciary obligations to provide oversight and accountability of such. It requires
someone with an uncommon breadth of experiences who can design the necessary risk architecture,
assess communication strategies, build comprehensive databases and assess data analytics, while
conducting sometimes critical investigations. It requires someone who can take a balanced approach to
ethics and business and cultural risks across a variety of businesses and geographies, develop training
and compliance and who, by his or her nature, can build partnerships with business leaders that enhance
levels of trust both internally and externally with all stakeholders. A skilled chief ethics and compliance
officer can create a competitive edge for their organization. Such individuals are not always easy to find,
and appropriate training and coaching can benefit both the individual and the organization.
By themselves, none of the above differentiating factors can protect organizations from ethics and
compliance breaches. But, when they are part of an organization’s fabric and way of doing business,
there’s a better chance of moving from “good enough” to “great” and becoming an organization that
attracts the trust and admiration of employees, customers, investors, regulators and other stakeholders
alike.
—Produced by Keith Darcy, Independent Senior Advisor, Deloitte & Touche LLP, and former Executive
Director of the Ethics & Compliance Officer Association, and George Hanley, a Director in the Enterprise
Risk Services practice of Deloitte & Touche LLP.
*Paula Reynolds, speaking at the Ethics & Compliance Officer Association’s annual conference, Bellevue
WA, September 2011.
Related Resources
The Role and Benefits of a Corporate Governance Framework
Risk Culture: Three Stages of Continuous Improvement
Integrity in the Boardroom: What Does It Really Mean?
Ethics and Compliance Issues: Deciding Where to Focus
Toward a Culture of Compliance: Eight Initiatives CCOs Can Lead
This publication contains general information only and Deloitte LLP and its subsidiaries ("Deloitte") are not, by means of this publication,
rendering accounting, business, financial, investment, legal, tax or other professional advice or services. This publication is not a substitute for
such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making
any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be
responsible for any loss sustained by any person who relies on this publication. Copyright© 2014 Deloitte Development LLC.
Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are govemed by our Subscriber Agreement and by
copyright law. For non-personal use or to order multiple copies,please contact Dow Jones Reprints at 1-800-843-000BC@ or visit
www.djreprints.com

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Good to Great-WSJ

  • 1. Originally Published April 14, 2014, 12:01 AM ET Ethics and Compliance Programs: Moving from “Good Enough” to “Great” The U.S. Federal Sentencing Guidelines and, more recently, promulgations by the Organisation for Economic Co-operation and Development (OECD) Good Practice Guidance, have called for organizations to develop effective compliance risk mitigation programs and internal safeguards to protect against internal and external threats of corruption and fraud. Despite decades of experience in developing such practices, the results appear to remain uneven at best, which is especially concerning at a time when risks are increasing. The stunning growth of social media, mobile technologies and big data has ushered in a new era of transparency, exposing illegal transactions and raising profound new ethical questions in the way business is conducted. Ethics and compliance executives have come a long way in developing sophisticated measures to prevent, detect and mitigate risk of malfeasance in their organizations. Meanwhile, those who wish to violate the rule of law and gain unfair advantage are using more sophisticated tactics. “Good enough” today just is not good enough. Organizations should continuously strive for “great” in their ethics and compliance program. What separates a “good” ethics and compliance program from a “great” one? How does an organization’s investment in compliance and reputational risk mitigation systems and processes measure up against leading practices? At a time when risks are increasing, what are the building blocks upon which to build a world-class program that not only protects an organization from internal and external threats, but also enhances its brand and strengthens its relationships with all stakeholders? While there are a number of factors that separate the “good” from the “great,” following are five factors that are key differentiators in the highest-performing compliance programs. Tone at the top—The starting point for any world-class ethics and compliance program is the board and senior management, and the sense of responsibility they share to protect the shareholders’ reputational and financial assets. The board and senior management should do more than pay “lip service” to ethics and compliance. The ethics and compliance culture must permeate throughout the entire organization, without exception, and should evidence itself through balanced performance metrics considered in the performance measurement of senior management. The board and senior management should empower and properly resource those individuals who have day-to-day responsibilities to mitigate risks and build organizational trust. The entire organization is accountable. Words without actions are an empty chalice. Keith Darcy, Independent Senior Advisor, Deloitte & Touche LLP
  • 2. Corporate culture—Among some of the most essential elements of a “great” program is building a culture of integrity, and that is derived from the tone at the top. Culture, by far, tends to be one of the single biggest determinants of behavior in many organizations. As a leading corporate director once said, “In the fight between culture and compliance, culture will always win.”* Culture is comprised of the underlying values, beliefs, attitudes and expectations shared by an organization, and against which decisions are made and behaviors are formed. For this reason, a culture of integrity is central to any effective ethics and compliance program. If an organization is not managing culture, you can be sure of only one thing – that culture is managing the organization. Importantly, ethics and compliance programs that do not clearly contribute to a culture of ethical and compliant behavior may be viewed as perfunctory functions instilling controls that are impediments to driving the “value change” of the enterprise. If and when that happens, they can become nothing more than roadblocks to be circumvented. Risk assessments—The velocity of change in today’s world is accelerating, and with it an ever-changing risk landscape, with old risks remaining important and new risks appearing on the scene. Ethics and compliance risk assessments are not just about process, but also about the results and a deep understanding of the risks that an organization faces. The risk assessment focuses the board and senior management on significant risks and the highest risk concentration within the organization, and it provides the basis for honest consideration of the actions necessary to avoid, mitigate, or remediate those risks. It provides a critical tool for the allocation of scarce resources. Re-assessing these risks on a continuous basis is required in a transparent world that is constantly exposing new risks. Testing and monitoring—Critical to the success of any organization’s efforts in managing risk is a robust testing and monitoring program to help assure the control environment is effective. All the policies, practices and procedures developed to manage risk are irrelevant if they are poorly understood and executed and, as a result, do not change the behavior of the organization. It begins with implementing appropriate controls, which should be tested and ultimately monitored and audited on a regular basis. In the spirit of ongoing testing and monitoring, it is also crucial to perform periodic cultural assessments and reinforce the desired behaviors while remediating the negative ones. George Hanley, Director, Deloitte & Touche LLP
  • 3. The chief ethics and compliance officer—The chief ethics and compliance officer has day-to-day responsibility for overseeing the management of compliance and reputational risks, and this officer is the agent for the board’s fiduciary obligations to provide oversight and accountability of such. It requires someone with an uncommon breadth of experiences who can design the necessary risk architecture, assess communication strategies, build comprehensive databases and assess data analytics, while conducting sometimes critical investigations. It requires someone who can take a balanced approach to ethics and business and cultural risks across a variety of businesses and geographies, develop training and compliance and who, by his or her nature, can build partnerships with business leaders that enhance levels of trust both internally and externally with all stakeholders. A skilled chief ethics and compliance officer can create a competitive edge for their organization. Such individuals are not always easy to find, and appropriate training and coaching can benefit both the individual and the organization. By themselves, none of the above differentiating factors can protect organizations from ethics and compliance breaches. But, when they are part of an organization’s fabric and way of doing business, there’s a better chance of moving from “good enough” to “great” and becoming an organization that attracts the trust and admiration of employees, customers, investors, regulators and other stakeholders alike. —Produced by Keith Darcy, Independent Senior Advisor, Deloitte & Touche LLP, and former Executive Director of the Ethics & Compliance Officer Association, and George Hanley, a Director in the Enterprise Risk Services practice of Deloitte & Touche LLP. *Paula Reynolds, speaking at the Ethics & Compliance Officer Association’s annual conference, Bellevue WA, September 2011. Related Resources The Role and Benefits of a Corporate Governance Framework Risk Culture: Three Stages of Continuous Improvement Integrity in the Boardroom: What Does It Really Mean? Ethics and Compliance Issues: Deciding Where to Focus Toward a Culture of Compliance: Eight Initiatives CCOs Can Lead This publication contains general information only and Deloitte LLP and its subsidiaries ("Deloitte") are not, by means of this publication, rendering accounting, business, financial, investment, legal, tax or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright© 2014 Deloitte Development LLC. Copyright 2014 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are govemed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies,please contact Dow Jones Reprints at 1-800-843-000BC@ or visit www.djreprints.com