Government relations nhh 2012 (red)


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Lecture on government relations for master students at NHH in Bergen

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  • Sigurd
  • SigurdDe største utgiftene er:Ytelser fra folketrygden. Her inngår blant annet pensjoner, sykepenger, dagpenger, foreldrepenger og enkelte helsestønader. Overføring til kommuner og fylkeskommuner for å dekke utgifter til blant annet barnehage, skole, helse og omsorg for barn og eldre. Dette omfatter både rammeoverføringer og øremerkede tilskudd. Lønns- og driftsutgifter i staten. Store utgiftsområder innenfor denne kategorien er blant annet Forsvaret, direktorater mv., politiet, Arbeids- og velferdsetaten og samferdselssektoren. Tilskudd til helseforetakene og universitets- og høyskolesektoren. Tilskudd til helseforetakene utgjør om lag 80 prosent av utgiftene i denne kategorien.Andre utgifter omfatter blant annet ulike overføringer til barnetrygd, kontantstøtte, internasjonal bistand, næringsstøtte og stipend og rentestøtte gjennom Statens lånekasse for utdanning. Investeringer til ulike formål og renter på innenlandsk statsgjeld inngår også i kategorien andre utgifter i figur 2.
  • Sigurd
  • Sigurd
  • ”Befolkningenssektortilhørighetharendretsegfra 1970-tallet ogfremtili dag. Mensandelenavbefolkningensomersysselsattiprivatsektorhargåtttilbake, harandelensomentenersysselsattioffentligsektor, erstudenter, alderspensjonisterellerertrygdetpåannenmåte, steget. Sidensluttenav 1980-tallet harmajoritetenståttutenforprivatsektor.” Sektortilhørighetogpolitikkav Øystein Thøgersenog Karl OveAarbuPublisertiØkonomisk Forum nr. 9/2007.
  • Sigurd
  • Sigurd med løpende innspill fra Carl
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Jeg trekker raskt igjennom dette
  • Sigurd går igjennom politisk budskapsutvikling supplert av Carl
  • Sigurd går igjennom politisk budskapsutvikling supplert av Carl
  • Her gir jeg ordet til deg
  • Carl går igjennom grunnleggende råd
  • Carl går igjennom grunnleggende råd
  • Carl går igjennom grunnleggende råd
  • Carl går igjennom grunnleggende råd
  • Government relations nhh 2012 (red)

    1. 1. Government relationsDeveloping relations to the government: Pitfalls and success factors Sigurd Klyve Grytten @grytten
    2. 2. AgendaUnderstanding of the political system (from the inside)• The political situationUnderstanding of the political logic• The reflexivity of politicsDeveloping effective relations to the government• Pitfalls and success factors Methodology MessagingConclusions
    3. 3. Every political strategy need to start with a deep understanding ofTHE POLITICAL SYSTEM
    4. 4. The fundamental basicsAlways more need than recoursesBattle between interest for thelimited resources availableEconomics is the fundament forpoliticsThe more money you get, themore political you become
    5. 5. Income Employer- and VAT sosial security tax Taxes on income andIncome from the wealthPetroleumum sector Other income
    6. 6. Expenses Transfers to municipalities Health sector and counties Payroll and operating expenses to the statePayments to socialsecurity Other expenses
    7. 7. The political situation in Europe is dominated by thefinance crisis – Norway is a different, or…?
    8. 8. The challenge for Norwegian economy thenext yearsGovernment debt isincreasing rapidly in Europeand USAReductions in publicspendingPossibility for reducedeconomic growth
    9. 9. Unemployment in Europe
    10. 10. Global growth in GNP
    11. 11. Demographics and future income fromthe petroleum fund
    12. 12. Majority of the population has beenoutside the private sector since 1980
    13. 13. Voting behavior in relation to private andpublic sector in 2009 50 4 7 ,1 4 4 ,6 St at 40 Kommune 2 7 ,8 28 Privat 30 2 3 ,4 20 1 3 ,5 1 3 ,7 1 1 ,5 1 0 ,2 1 0 ,5 8 ,6 8 ,7 10 7 ,8 5 ,6 4 ,5 5 ,4 3 ,9 5 ,5 4 ,3 4 ,6 4 ,8 0 Ap FrP H KrF SP SV V
    14. 14. Polarization of Norwegian politics Ap SV SP H KrF V FrP 64 11 11 30 10 2 40
    15. 15. Power is kept in the government
    16. 16. How to influence political decisions effectivelyEFFECTIVE INFLUENCING
    17. 17. The core of effective political influencingPolitical influencing is about leveraging yourself amongst other good purposes. Political support is not enough, it has to hurt not to support your interest/ case.
    18. 18. Focus on the desired political outcomeYour own position in the political process is just a mean to reach the desired political outcome.Your public profile is a mean to empower yourself to influence effectively, not to influence directly. Give the decision maker, or stakeholders near the decisionmaker, the honor/benefit of the political solution, political idea you present.
    19. 19. Who does it right?
    20. 20. ”We need to do something, this is something, therefore we must do it” (Yes Primeminister, BBC)THE REFLEXIVITY OF POLITICS
    21. 21. What is the reflexivity of politics?Democratic politics has always been a reflection of the public majoritys perceptionMedia has in the information age the power to interpret the perception of reality, andtrough that the power to steer the policy development. Media replaces class, family andculture as reference for interpretation.The reflexive effects between media, public and politics becomes deciding for the policydevelopment. Public Media Politics
    22. 22. Politics is shaped in a room of reflexivityPolitics is developed in a reflexive space – involvingthe public, the economy and execution ofauthority:The public governs policy development • Public focus on weak/wrongful execution of power results in demands for a new policy – demands for action • Politics becomes a reflection of how economic, legal, bureaucratic and political power is executed and interpreted among the publicThe higher the symbolic value, thestronger the political repercussions
    23. 23. Sir Humphrey: Something must be done! Sir Humphreys political syllogism*: 1.Something must be done 2.This is something 3.Therefore we must do it* syllogism (Greek), A type of logical argument first studied by Aristotle, in which one proposition (the conclusion) isinferred from two others (the premises) of a certain form. In a valid syllogism, the proposition follows as a logicalconclusion from the premises.
    24. 24. Consequence:• There are only 22 percent of the members of Parliament who think it is the political system who sets the political agenda. 71 percent think it is the journalists and media who control the public debate.• As much as 67 percent of the representatives answers that the media has great or some influence when they are going to decide in a political case.• Four percent of the representatives think it is economic interests which often set the agenda, one present think it is NGOs (Survey by Respons April 2009)
    25. 25. Basic methodologyGOVERNMENT RELATIONS
    26. 26. Central elements of a political strategy Decision makers Message Media Scenario Goal Analysis Alliances Profile Society
    27. 27. Political positioning High Leading political movement Important but unknown Unique and relevant New political movement Dinosaur Low Low High Knowledge
    28. 28. Decision analysis Premise providers Advisors Colleagues Decision Maker III Advisors Advisors Decision Maker II Decision Maker IPremise providers Premise providers Decision Colleagues Colleagues Decision Maker IV Advisors Colleagues Premise providers
    29. 29. Relation analysis Political segmentPolitical segment Political segment
    30. 30. Stakeholder mapping Influence Foe Friend
    31. 31. How to develop effective political messages?MESSAGING
    32. 32. Political messaging is about… RELEVANCE
    33. 33. Strategic communications: Define thedebateWhat separates good communicators from themediocre is a conscious awareness of their ownlinguistic universe which enables them to definedebatesCognitive linguistics seeks to understand the nature oflanguage, how we use it, and why we areconvinced, by exploring the unconscious. “Framing is about getting a language that fitsyour worldview. It is not just language. Theideas are primary – and the language carries George Lakoffthose ideas, evokes those ideas.” (George Lakoff Professor i lingvistikk UC) Berkeley
    34. 34. ”Monstermaster” (Monster lines)
    35. 35. The most powerful messages is emotional
    36. 36. Values: How do I feel about it? Subjective advantages: What does this mean for me?Functional meaning: How does it work? Function: What is it?
    37. 37. How to build strong government relationsCONCLUSIONS
    38. 38. 1. Analyze what you would like to achieve • Does it require an amendment? • Is it an ideological issue? • Is it a smaller concrete case?
    39. 39. 2. Know the people • Who is it necessary to influence? • Where do they stand within their own party? • What is their position within their own party, and the government? • What do they burn for?
    40. 40. 3. Don’t under estimate the Parliament • The parliamentary groups to the governing partys have significant influence in the government. • Central MPs has easy access, and is listened too by the Ministers • The Groups, and the MPs, do sometimes have a different agenda then the government
    41. 41. 4. The opposition is useful with a majority government too • The opposition has power when it appears with attractive solutions for the voters. • No government can in the long run live with a situation where the opposition appears with more attractive solutions than the government. • The opposition has power to enlighten issues which harms the government The opposition is the next government
    42. 42. A B C D5. Show your alternative • Very often we see that various interests criticize the government without having any concrete alternatives to the current policies • A clear success factor is to be clear and specific on what you want. You need to develop a holistic alternative: • It increases the likelihood that the government takes implements your alternative in its policy • Alternatively, it can be the basis for a prolonged pressure by the opposition, who always are looking for well considered and specific alternatives to the policies of the government.
    43. 43. 6. Know the political situation and the politicalreality • What is the political situation in the government, within the opposition, in the various political parties and between the government and Parliament? • What issues is dominating the media? • What issues has the potential to move voters? • What arguments will be valid within the rhetorical reality?
    44. 44. Hvordan påvirke lokalt7. Use local networks – Norwegian politics is more local than national  Local politicians  Local organizations  Local spokespersons  Local media  Local business