1. 1
@OnlineSellerUK
Prabhat Shah
Amazon Content Optimisation

2. Amazon Content Optimisation
Introduction
• All Amazon content is indexed so pay attention to
details
• Product description is seen above key features
• Pay attention to character limit ( Title 80 /150, key
features 500, description 2000 and search terms 250)
• Search terms are hidden from customers so use this
creatively

3. images
• You can upload 9 images per product
• Use large size image of 1000 px on longest side.
This will allow users to zoom images.
• First image should be product with pure white
background
• Include life style images.
• When listing bundle products, also show
individual products

4. Product title
• 80 /150 character limit depending on category
• Use additional space with generic keywords
• Use keywords tools such as sonar tools for
research

5. Sonar tools – keywords
• xxx
• Use keywords tabs to get keywords ideas

6. Sonar tools – reverse ASIN
• Use “reverse ASIN” to find out search terms
indexed for competing products

7. Key features
• 5 key points with 500 characters each
• Use this to show product benefits. Use keywords
where possible.

8. Product description
• Don’t ignore this completely thinking it will show
below the fold of your screen. It shows before key
features on mobile.
• Use htmls like <p> ( paragraph), <b> ( bold), <ul>
<li> for bullet points.

9. Technical details
• These are indexed too.
• Use competitor analysis to find out what’s
missing
• Fill out as much product fields as you can

10. Search terms
• 250 character limit
• Don’t repeat any words or use punctuation
• All fields are equally important
• Using competitor’s brand name does not index
your product on organic ranking

11. Search terms
• Use alternate words

12. For more Information:
Contact
Prabhat Shah
@OnlineSellerUK
Email: ps@onlineselleruk.com
Landline: 0161 3272 923 Mobile: 0751 88 39629
www.onlineselleruk.com