Getting teens UNPLUGGED and INVOLVED through the Quest app
1. Devo Goldschmidt, Sophie Larman, Thalia Brown, Harriet Xuan, and
Hyunsun Regina Park
Technovation 2013
2. oTeens today have too much free time:
o Bored teens are 50% more likely to smoke, drink,
or try illegal drugs.
o The average teenager spends over 45 hours a
week online, resulting in poor physical health.
3. oQuest is a fun app, built by teens for teens.
o finds custom selected activities to interest teens in
different areas.
o is easy to use, broadens teens horizons and
immerses the users in new activities.
http://www.kidshelpphone.ca/KHP/media/TeensMediaLibrary/Illustrations/illOnlineGamingUnplugged_1.jpg
4. o Teens 12-18 years old is the target market.
o a = # of teens living in the Bay Area =
1,141,862 (8).
o b = % of teens with smartphones = 58% (9).
o Potential Market = a x b = 662,280
5. o Quest has a three-part revenue scheme:
o advertisement of business products/services
o additional fees from businesses for features
o 0.99 cost after one week free trial per user
7. o Quest has aesthetic appeal to teens:
o Modern Design
o Easy to use interface
o Cohesive color scheme
Designed by Senior Graphic Design Lead, Devo Goldschmidt.
8. oQuest has a strong marketing plan for
greater outreach to our target market:
o Social Media – Company pages on social networking
sites. [Facebook, Twitter]
o Partnerships – Partnerships
with other apps to increase
advertisement and improve
upon existing services.
remember-the-milk-now-integrated-fully-into-gmail-2c0706ea3b.jpg
9. o Quest is a new solution with more features
than ever before:
Features Quest JoynMe Yelp Vimbly
Mobile form
Introduces new activities
Social networking aspect
Targets teen audience
Alerts system
10. o Quest emphasizes
its mobile form:
o Good for on-the-go teens
o Easy to use on demand
http://thumbs.dreamstime.com/thumbimg_695/1339804748Lhhk8X.jpg
12. o Quest distribution channels:
o Android Market [Google Play]
o App Store
http://androidspin.com/wp-content/uploads/2012/03/android-market.jpeg
13. o Quest will have exponential growth due to
the social networking theory.
o Quest relies on an ad-based income: the
more users, the more revenue.
o After increase of customer base by 50%, then
Quest will expand to greater California.
14. oThe only app to:
o focus on teens and the problems of a
sedentary teen lifestyle.
o combine social media and activity databases.
o Join teens with the local community.
…Choose
15. Getting teens UNPLUGGED and INVOLVED!
http://www.outdoors.org/publications/outdoors/2009/equipped/images/Equipped_1009_1.jpg
Editor's Notes
Hi its thalia! I'm working on the slideshow right now, but we've moved it to prezi (they said that googledocs wont work to share)