The document discusses research on conventions for rap/hip-hop CD covers. It analyzes covers of artists Sneakbo and T.I. as inspiration. Key elements of covers discussed include location, artist posture/expression, clothing, edits/effects, props, and meanings conveyed. Majority of covers contain a parental advisory logo due to explicit lyrics. Analyzing other artists' covers helps develop ideas for one's own CD digipack parts like cover, booklet, back cover.

1. CD Digi-pack
research
By Gresa Hisenaj

2. In order to make our digipack products of a CD cover and
press-ad, I would need to research the conventions of
rap/hip-hop CD first.
I have used the internet and found
some related searches which is
useful to analyse and make for my
own CD. I have chosen 'Sneakbo's CD Sneakbo’s CD cover
cover to remotely match the images I
took for my CD front cover, CD back
cover, booklet, in-lay and CD
individually. Sneakbo is a signed
artist from South London who many
rap/hip-hop fans in the UK and
worldwide listen to, so I chose him as
an inspiration.

3. …and used rapper T.I CD cover from the United
States!
There are many aspects to consider when
producing a CD and these consist of;
• The use of the location
• Posture of the artist
• Eye-contact
• Clothing
• Edits
• Props
• Meaning of the image
All these elements would make every part of the CD cover,
In-Lay, booklet and back cover so researching other rap/hip-
hop artists would help build my own ideas for each of the
parts of my CD digipack.

4. In majority of rap/hip-hop CD covers
there is a parental advisory logo
which I will include as a convention of
a typical rap/hip-hop CD cover. The
logo is used on albums if the
songs contain excessive use of
profane language and/or sexual
references, in which case my artist's
song's does contain these elements.
The logo is also a marketing tool.

5. Analysing rap/hip-hop cd covers
Simple clothing (a
Artist is hoodie) Background of
looking at
a park;
the camera;
outdoors;
simple look
simple editing
(seriousness)
Hand pose –
Album name
popular in youth
‘Jetski Wave’ in
culture; brings
a different font
attention to
audience’s eye
Artist name ‘Sneakbo’ Parental advisory logo
different font – effective – a marketing tool;
yet simple explicit content

6. Analysing rap/hip-hop cd covers
Artist name ‘T.I’ in
a very simple font The black and
in colour which white background
makes it stand out is effective
Hand pose –
popular in youth
culture; brings
attention to
Simple clothing (a
audience’s eye
hoodie) most rappers
wear these type of
clothing –
stereotype/represen
-tation
Parental advisory logo
– a marketing tool;
explicit content

7. Examples of CD booklets
Eminem’s CD booklet
from album ‘Bad Vs
Evil’
Notorious &
Tupac CD booklet