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A New Collaborative Algorithm
for the Selection of Ideas

by Jana Goers, Graham Horton and Nadine Kempe
Group of experts screening ideas
Challenges in Idea Selection




Situation                        Problems
   Many ideas                     Lack of consensus of idea
   Ill-defined ideas               selection leads to a lack of
   Group of experts                commitment for
                                    implementation
                                   High cognitive load when
                                    forced to select among 100 or
                                    more ideas
Group Task                         Rejecting good ideas by mistake
   Select the ideas which are
    worth pursuing
Requirements For a Good Idea Selection




Requirements:

 1.   Fast selection process

 2.   Consensus about selection result

 3.   Low cognitive load




 No method that fulfills these requirements.
Alternative 1




We could use a group discussion.


This would deliver:                But:
   High acceptance of result         High cognitive load
                                      Slow
Alternative 2




Or we could partition the task.

This would deliver:               But:
   Fast selection procedure         Low acceptance of result
   Low cognitive load
Is There Something in Between?




A method that combines:

  Speed and cognitive load comparable to parallelised selection

  Consensus comparable to a group discussion




But what could this collaborative approach look like?
A Principle of Computer Science




"Divide and Conquer" principle:

     The given problem is too big to solve.

 1.   So, we divide the problem...

 2.   ... and solve each sub-problem.

 3.   We obtain the overall solution by putting together the sub-solutions.
Sketch of Our Approach




Adaption of "Divide and Conquer" for idea selection:
 1   Partition the ideas among the participants.

 2a) Perform local selections on each partition.
     (Parallel work; establishes local idea quality)

 3   Perform selection of partition representatives.
     (Group work; establishes global idea quality)

 2b) Revise the local selections.
     (Parallel work; corrects local selections according to global quality)

 4   The overall selection is now the unification of the local selections.
The Threshold Algorithm




Step 1: Partition pool of ideas into subsets of five
The Threshold Algorithm




Step 2: Assign each subset to a group member
The Threshold Algorithm




Step 3: Each group member performs local selection



                                             locally selected
                                                   ideas




                                             locally rejected
                                                   ideas
The Threshold Algorithm




Step 4: Each group member selects ideas for his subset


 Mark worst idea of
 your selected ideas!                          locally selected
                                                     ideas

                                              local threshold idea



                                               locally rejected
                                                     ideas
The Threshold Algorithm




Result (4): Five local selections based on local quality
The Threshold Algorithm




Step 5: Group discussion only of local threshold ideas
The Threshold Algorithm




Step 6: Group determines global threshold idea
The Threshold Algorithm
The Threshold Algorithm




Step 7: Each group member revises local selection
Experiments



                 Parallel            Threshold    Discussion
Group 1         Idea Set 1           Idea Set 2   Idea Set 3
Group 2         Idea Set 2           Idea Set 3   Idea Set 1
Group 3         Idea Set 3           Idea Set 1   Idea Set 2
Group 4         Idea Set 1           Idea Set 2   Idea Set 3



What were the measurements?
    Actual and perceived duration
    Cognitive load
    Acceptance of results
    Number of rejection errors
Actual Duration in Minutes


                                                                      12:23:40 AM
Duration in Minutes


                      12:21:36 AM


                      12:14:24 AM
                                                        12:11:45 AM

                      12:07:12 AM         12:06:00 AM


                      12:00:00 AM
                                    Parallel   Threshold      Discussion


The threshold approach ...
                   needs twice the time of the parallelised method,
                   but only half the time of the discussion.
But More Interesting Is the Perceived Speed


                   100
Summed Points of



                   90
 Evaluation Form


                                    81               80
                   80

                   70

                   60                                              58

                   50
                         Parallel        Threshold        Discussion


Even though the threshold needs twice the time of
  the parallel method, ...
        it is on the same subjective speed level as the parallel method.
Cognitive Load


                   50                                         46
                                                39
Summed Points of



                   40
 Evaluation Form



                                   30
                   30

                   20

                   10

                    0
                        Parallel        Threshold    Discussion


The cognitive load of the threshold approach ...
        is not as high as for the discussion but not as low as for the parallel
         method.
Acceptance of Selection Results


                   100
Summed Points of
 Evaluation Form


                   90                                              86

                   80                                76
                                    74
                   70

                   60
                         Parallel        Threshold        Discussion


Unfortunately, the threshold approach ...
        has a similar subjective acceptance as the parallel method.
Number of Rejection Errors


                   40
                                           33
rejection errors


                   30
  Number of




                   20                                   18
                                                                     16

                   10

                    0
                                Parallel        Threshold    Discussion


However, the threshold approach ...
                  produces as few rejection errors as the discussion.
Acceptance and Rejection Errors




But why such a bad performance regarding acceptance?

Our suspicion:
  Participants mistrusted the algorithm due to lack of understanding




A Master Thesis is currently investigating this.
Conclusion




Our approach was able to fulfill our requirements:

 1.   Fast selection process

 2.   Consensus in selection result  few rejection errors

 3.   Low cognitive load




 The threshold method is an appropriate trade-off.
Outlook




Our next steps:

  Could a better understanding of the method improve acceptance?

  Could we reduce cognitive load by using pairwise comparisons?

  What could a multi-criteria approach look like?

  Could we obtain more speed by using a computer-supported method?

  Are there other applications?
Two Insights




1. Individual and group tasks:
  We learned that a collaborative selection doesn't have to be
   executed entirely by a group.
  Are there other collaborative tasks which can benefit from the
   "Divide and Conquer" principle?


2. Abstraction of what we did:
  We designed a collaborative selection process by using a principle of
   Computer Science.
  Which other principles could be of value for collaborative tasks?

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20120106 hicss 45-goers_collaborative-idea-selection

  • 1. A New Collaborative Algorithm for the Selection of Ideas by Jana Goers, Graham Horton and Nadine Kempe
  • 2. Group of experts screening ideas
  • 3. Challenges in Idea Selection Situation Problems  Many ideas  Lack of consensus of idea  Ill-defined ideas selection leads to a lack of  Group of experts commitment for implementation  High cognitive load when forced to select among 100 or more ideas Group Task  Rejecting good ideas by mistake  Select the ideas which are worth pursuing
  • 4. Requirements For a Good Idea Selection Requirements: 1. Fast selection process 2. Consensus about selection result 3. Low cognitive load  No method that fulfills these requirements.
  • 5. Alternative 1 We could use a group discussion. This would deliver: But:  High acceptance of result  High cognitive load  Slow
  • 6. Alternative 2 Or we could partition the task. This would deliver: But:  Fast selection procedure  Low acceptance of result  Low cognitive load
  • 7. Is There Something in Between? A method that combines:  Speed and cognitive load comparable to parallelised selection  Consensus comparable to a group discussion But what could this collaborative approach look like?
  • 8. A Principle of Computer Science "Divide and Conquer" principle:  The given problem is too big to solve. 1. So, we divide the problem... 2. ... and solve each sub-problem. 3. We obtain the overall solution by putting together the sub-solutions.
  • 9. Sketch of Our Approach Adaption of "Divide and Conquer" for idea selection: 1 Partition the ideas among the participants. 2a) Perform local selections on each partition. (Parallel work; establishes local idea quality) 3 Perform selection of partition representatives. (Group work; establishes global idea quality) 2b) Revise the local selections. (Parallel work; corrects local selections according to global quality) 4 The overall selection is now the unification of the local selections.
  • 10. The Threshold Algorithm Step 1: Partition pool of ideas into subsets of five
  • 11. The Threshold Algorithm Step 2: Assign each subset to a group member
  • 12. The Threshold Algorithm Step 3: Each group member performs local selection locally selected ideas locally rejected ideas
  • 13. The Threshold Algorithm Step 4: Each group member selects ideas for his subset Mark worst idea of your selected ideas! locally selected ideas local threshold idea locally rejected ideas
  • 14. The Threshold Algorithm Result (4): Five local selections based on local quality
  • 15. The Threshold Algorithm Step 5: Group discussion only of local threshold ideas
  • 16. The Threshold Algorithm Step 6: Group determines global threshold idea
  • 18. The Threshold Algorithm Step 7: Each group member revises local selection
  • 19. Experiments Parallel Threshold Discussion Group 1 Idea Set 1 Idea Set 2 Idea Set 3 Group 2 Idea Set 2 Idea Set 3 Idea Set 1 Group 3 Idea Set 3 Idea Set 1 Idea Set 2 Group 4 Idea Set 1 Idea Set 2 Idea Set 3 What were the measurements?  Actual and perceived duration  Cognitive load  Acceptance of results  Number of rejection errors
  • 20. Actual Duration in Minutes 12:23:40 AM Duration in Minutes 12:21:36 AM 12:14:24 AM 12:11:45 AM 12:07:12 AM 12:06:00 AM 12:00:00 AM Parallel Threshold Discussion The threshold approach ...  needs twice the time of the parallelised method,  but only half the time of the discussion.
  • 21. But More Interesting Is the Perceived Speed 100 Summed Points of 90 Evaluation Form 81 80 80 70 60 58 50 Parallel Threshold Discussion Even though the threshold needs twice the time of the parallel method, ...  it is on the same subjective speed level as the parallel method.
  • 22. Cognitive Load 50 46 39 Summed Points of 40 Evaluation Form 30 30 20 10 0 Parallel Threshold Discussion The cognitive load of the threshold approach ...  is not as high as for the discussion but not as low as for the parallel method.
  • 23. Acceptance of Selection Results 100 Summed Points of Evaluation Form 90 86 80 76 74 70 60 Parallel Threshold Discussion Unfortunately, the threshold approach ...  has a similar subjective acceptance as the parallel method.
  • 24. Number of Rejection Errors 40 33 rejection errors 30 Number of 20 18 16 10 0 Parallel Threshold Discussion However, the threshold approach ...  produces as few rejection errors as the discussion.
  • 25. Acceptance and Rejection Errors But why such a bad performance regarding acceptance? Our suspicion:  Participants mistrusted the algorithm due to lack of understanding A Master Thesis is currently investigating this.
  • 26. Conclusion Our approach was able to fulfill our requirements: 1. Fast selection process 2. Consensus in selection result  few rejection errors 3. Low cognitive load  The threshold method is an appropriate trade-off.
  • 27. Outlook Our next steps:  Could a better understanding of the method improve acceptance?  Could we reduce cognitive load by using pairwise comparisons?  What could a multi-criteria approach look like?  Could we obtain more speed by using a computer-supported method?  Are there other applications?
  • 28. Two Insights 1. Individual and group tasks:  We learned that a collaborative selection doesn't have to be executed entirely by a group.  Are there other collaborative tasks which can benefit from the "Divide and Conquer" principle? 2. Abstraction of what we did:  We designed a collaborative selection process by using a principle of Computer Science.  Which other principles could be of value for collaborative tasks?