The document discusses a proposed MP3 player called the Tsound. It provides details on the size and design, including dimensions and available storage sizes. Strengths are noted as the touch screen technology, multiple color options, and storage size choices. Weaknesses include its more limited functionality compared to the iPod and a potentially small screen. Opportunities mentioned are bundling Spotify Premium at a discount and including free headphones. Main competition is identified as the iPod Touch due to additional features beyond music playback.

1. SWOT analysis
By Grace Kennedy

2. Design- dimensions/technical
Size of actual MP3-
Width- 50mm
Length- 90mm
Depth- 4.2 mm
Size of touch screen-
Avaliable in 8 gb, 16 gb and 32 gb.

3. Mp3 design- Tsound
This mp3 player will be touch a mp3 so the audience can touch the screen
to choose what they would like. The mp3 player could be available in 4
colours- black, sliver, gold and rose gold.
Available in different GB memory sizes, 8,16 and 32, the price of the
product gets higher.

4. Strengths
The mp3 is touch screen so it uses the latest technology.
It comes in 4 different colours.
Different memory options available so the audience can choose how
much memory they need.
Lighter than a moble phone.

5. Weaknesses
Similar to an ipod but can’t do as much as a ipod.
Could come in more colours; bright colours like blue, green ,red and pink.
Screen may be seen as too small to see or touch.
People already have phones ,which they can stream music on already , so there is the the
question of ‘do you people need the Tsound?’. Also, if the they can stream music on their
phones so the Tsound would be extra thing for people to carry in their bag or their pocket.

6. Opportunities
I could make it that the audience can have Spotify premium for free or it a discounted price. It is a good
way to advertise Spotify to consumers.
it would come with a free pair of ear phones so the audience can use them with product, they can also
use their own earphones.

7. Threats
I think the biggest competition of the Tsound would be the Ipod touches; they have a touch screen and it
has alots of features , like a camera and app store.