1. S.W.O.T Analysis.
Savannah Hardwick and Katie Torpey
Strengths
Small device therefore easy to carry around.
Wide variety of songs on Spotify.
Will be able to hold a large amount of songs.
Good deal with Spotify.
Fast playing
Not having to load or ‘buffer’.
No download needed.
Its NEW, so more people would be interested in it.
Battery life is good.
Although it has adverts, the adverts create revenue.
Spotify is very to use- Assessable to all ages.
Its legal- not illegally downloading music.
Customize listening preferences to create playlists.
Weaknesses
Requires Internet accesses.
Would have to pay for the Spotify account.
Restricted to only Spotify
Advertisements
Cant download songs, only have Spotify
Music library limited by the artists.
Premium subscription lacks appeal for audiences.
Advertisements can get repetitive
People may think subscription is over priced.
Pay for subscription, but not getting full use of Spotify.
Music quality might not be good due to live streaming.
Only plays music.
MP3 don’t have a 3g- cant listen anywhere.
Opportunities
The opportunity to take away Apples market.
The opportunity to raise awareness of Spotify.
The opportunity to increase sales/ memberships of Spotify.
The opportunity to create brand.
The opportunity to create other products in the brand.
Spotify is a well-known brand, providing an already existing loyal fan
base.
Possible development, to enable books and videos.
Could create an MP3 with the ability to have access to internet (3g).
The ability to design it how you want it to look.
Peoples perception that an MP3 is not modern- more old fashioned.

2. Threats
Other companies starting similar ideas.
If Spotify had technology issues, you would have no music at all.
If another Music outlet similar to Spotify opened, and was better/free.
Possible competition.
Mobil apps similar.
External charges.
People have already set up subscriptions with competitors such as
ITunes.
Already strong companies.
Other competitors have more applications- books and videos for example.
Difficult for advertisers to create advert for an MP3.