2. L.O
To become familiar with the course you are
about to undertake.
To identify how we “consume” our media in
2013.

3. My MEDIA
PROFILE.

4. AS Media Studies
Outline of the Course

5. The course comprises of:
• Production portfolio = 50% of total AS mark
Exam units (2 hour written paper)
• Textual Analysis and Representation
Where we will look at TV Drama
• Institutions and Audiences
Our case study will be focused on the music industry.

6. Production Unit.
You will first produce a preliminary short film to show a grasp of basic
skills, then you will produce a longer sequence as your main task.
You are required to produce an evaluation of this production. It is very
much an on going process. So keep all your work safely filed/saved
on a your hardrive so you can use it as evidence of the creative
process. http://alexmediacongleton.blogspot.co.uk
You can gain lots of marks through this unit ,so it is therefore
imperative that you keep on task and organise your time outside of
lessons effectively.
You get out what you put in.

7. Key Skills to Success
• Mature approach to studies
• Good self-discipline when it comes to self-
study
• Good organisational/time management skills
• Forward thinking skills
• Using initiative

8. Books.

9. Welcome to the world of Mac!
1. Get yourself used to using the macs.
2. Have a go at using some of the shortcuts.
3. See if you can find out which institution (Big
company) produced one of the media products
outlined on your profile.
Extension: Find out something you didn’t know about
this media product.

10. Hello Digital Natives!
We were born in the digital age.

11. Main Task
Pick one of the following new media products:
ArtPop by Lada
Gaga
Final Series of
“Breaking Bad.”
Ibiza Annual 2013

12. Open PowerPoint.
Create a presentation about how this product reaches its audience in a
digital age. Use your Mac Shortcuts sheet to help you take some screen
shots.
1. What/Who is the institution behind the product?
2. What internet (include social networking) sites are used to promote and
make the audience aware of this product?
3. If you were to “consume” this product on a portable device – Ipad, or
Phone. How would you do this?
Extension: Do the same for a less recent product of your choice. What’s the
difference?

13. Work for next lesson…
Pick a media product of your choice (
the newer the better) and research
and make a presentation or document
about how the makers of this product
work to combat piracy in 2013.
Think about the strategies they use.
Print this off (you will have to save it
on a usb to print) and stick it in your
book.