Web 2.0 Expo Europe 2008 conference presentation on enterprise adoption of social software including IBM's own usage success and some of IBM's offerings

1. IBM: Web 2.0 Goes to Work Social Software Snapshot @ IBM ® Gina Poole VP, IBM Software Group Social Software Programs & Enablement, Software Web Marketing & Commerce October 2008

4. Top Challenges Organizations Seek to Overcome with Collaboration Aberdeen Group, June 2008

6. IBM’s Web 2.0 portfolio Products Services Research Innovations Internal tools Future Products Internal &External Collaboration User Feedback P2P Learning Idea Sharing Team Spaces MashUps Virtual Worlds Enterprise 2.0 @ IBM Ad Hoc Communities Expertise Location Social Networking Knowledge Mgmt Reputation Personas Content Sharing

7. People Places Things Employees need …. Tacit Context Explicit "I need someone to explain this to me" "I need to find information" "We need a place to collaborate"

8. Critical success factors for enterprise social networking Social Networking Culture Collaborative Tools More than just a “way to collaborate” Does the team have the skills necessary to collaborate effectively? (e.g. technical, communication, people, business, etc) Skills Do we have a method to collaborate? Mechanism Do I want to be approached? How do I approach this person? Access Why will I cooperate with this person? Am I motivated to work with this person? Motivation How can I develop my reputation as a trusted partner? Will this person help me? Benevolence (Trust) How can I advertise my expertise? Is this person competent? Competence (Trust) How can I become more known? How do I know who is out there? Awareness Contributors I am someone Seekers I need someone Critical Success Factors

9. The “Ladder” of Social Software Adoption

12. “ BlueIQ ” Approach BlueIQ Resource Center (Wiki) IBM Infrastructure Internal Awareness Campaign Community of Experts: “ Ambassadors” Targeted “ Jumpstart” Consulting BlueIQ Success Stories BlueIQ Best Practices Communities

15. “ BlueIQ” uses Lotus Connections Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

17. Profiles Expanded customized profile data fields and views for your organization Tag your colleagues and easily find them, search on them, and keep in touch with them View and search for additional background information Identify, develop and maintain a professional network with colleagues Easily discover a users social data to determine the persons expertise or find related information

18. Communities Aggregates information from across Lotus Connections and external/internal sources of information Discuss with subject matter experts, ask questions and share your knowledge using forums Allows you to address the community in external applications, like wiki’s Flag important community bookmarks

19. *Source: IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. IBM Communities of Practice - benefit from Social Software

21. BlogCentral Recommend blog comments Recommend blog entries to help others find relevant blog topics Subscribe to blogs, comments, or entries with your feed reader Tags to assisting in finding relevant information

22. IBM’s Blogging policy & guidance Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidelines”

23. Dogear Flag a broken URL to alert the owner that a web site may be off-line Notify your colleagues of interesting web sites Filter the information relevant to your interests Stay updated and get notified when new information is available

27. Atlas for Lotus Connections – Find an Expert and Expand Your Social Network Quickly view the Experts strong ties and social network based upon your search topic

30. IBM Mashup Center – Key Components InfoSphere MashupHub: unlock and share web, departmental, personal and enterprise information for use in Web2.0 applications. Transform and re-mix Web 2.0-style feeds. Catalog: Sharing & discovery of mashable assets. Lotus Mashups: Quickly and easily assemble mashups on-the-glass. Create dynamic widgets.

32. Beehive

33. Many Eyes – data visualization Try it on : www.alphaworks.ibm.com

35. Enterprise social software. Unleash the power of us.