Creative teams everywhere face similar challenges. They have to turn on their creativity on demand and deliver based on deadlines. They have to think of new ideas to promote the same brand or product day after day. They often work with business metric owners who have a limited understanding of creative work. Creativity maybe a talent; but being creative on demand is a skill. This is a deck I put together to help creatives (writers, designers, social media strategists), marketers, and business metric owners who work with creatives, up their creativity in the course of their everyday work.