2. Name Brand Experiences.

4. Your brand doesn’t belong to you.

5. Find your message.

6. Brand spankin’ new.

7. Brand personification.

8. Brand extension.

9. Give it a voice.

10. #1 Be a name dropper.

11. #2 Set the stage.

12. #3 Tell a story.

13. #4 Make them think.

14. #5 Create dialog.

15. #6 Live your moral.

16. #7 Encourage legend.

17. A great brand is a story that's
never completely told.

18. Leave your mark.