Census Social Media: Part 1

1,573 views

Published on

A presentation for program managers and data experts at the U.S. Census Bureau. Focus on the social media landscape.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,573
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://www.youtube.com/watch?v=3SuNx0UrnEo
  • Tone – you have our own policies Best practices- her’es how to leverage your stuffHere are some resources– Wmu, TOS
  • Feedback loops!!!!!
  • Some people are a little skeptical of the promises of thisnew technology and culture
  • GSA and EPA say bandwidth issues…….
  • Many others are more accepting
  • The trend is obviously towards more social media
  • Bulk of this presentation will be these 5
  • John Willshire. sez Traditional marketing is like fireworks - Single messages designed to be seen by many people but expensive + short livedSocial media = bonfires, creating spaces that draw smaller numbers of people to them at any one timecan be kept alight almost indefinitely and help create conversation and engagement.  You can launch a firework to draw attention to your bonfire
  • Doing social media = stand-up comedian. Adapt to audience!!! + understand themWhat you say has to resonate with them – and vice versa. Which communications worked and which didn’t –they KNOW. You can measure too.
  • L2: A Think Tank for Digital Innovation – guess who is #1?
  • And yes, the public perceives PETA as public perception – as reality
  • Centennial challenges – x prize private space flight, green flight, robot return
  • Social media hub
  • Tweetup - giving Twitter users the ability to interact with astronauts, engineers, and other key personnelBuild “social media capital" through its tweetupsMany person got local media attentionAnother 1 coming up
  • Created personal relationship – twitter handle on her pass
  • Old dusty treasures in the attic
  • In danger of being irrelevant
  • Audience is your experts – you’re in the game of information gathering – CROWDSOURCING - users began contributing clues
  • Dna bar code – collecting genetic information for ALL living things into 1 database
  • Genetic code of this bird
  • @Airandspace – ask an expert today at noon@isalara – media relations but real personretweets what other people are doing – she’s a part of the broader conversation@Smithsonian – 458,000 followers – get screenshot of twitter back and further – harry potter at IMAX – in touch with culture, follow Friday – zoo, cnn
  • Event, promoting a friends work, conversations with public
  • Look at those followers
  • Recognized in the community
  • Gets media love and recognition – END of section
  • Social media is like a tool – great for some things and bad at others. A hammer is great at hitting nails, great at putting in or taking out nails, but terrible at removing paint or taking our a screw
  • good tool + poor systems = failure
  • good tool + poor systems = failure
  • bad tool + good person > good tool + bad persongood tool + good person = gravy train
  • Which is more important?
  • The audience!!!
  • Well let’s just put larry on this one – he’s not super pleasant but whatever
  • intern
  • They should get the same customer service and the same warm welcome any way they are coming into your house / business
  • There are a lot of tools out there
  • Chief marketing officer - http://www.cmo.com/social-media/2011-cmos-guide-social-landscape
  • Live demo – an aggregator to other media - http://blog.usa.gov/post/8084132354/keep-food-safe-in-summer-power-outagesCan’t see author’s bylineKeep food safe- great writing
  • BUT – missing byline
  • most directors blogs are boring - let program leaders do themExplain publishing and SEO – and trust them, if you don’t trust the people who are running your social media, that’s an internal problem not a social media problem
  • Explain SEO and mentionUsa Search
  • http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
  • Army community through social media – through official channels or not. If it exists outside you, you NEED to hang out there
  • Here’s what a page looks like
  • Challenge.gov – 25 likes = custom URL
  • TAMMIstate dept created FB page for every country that has an embassy - 280, but only at 10 now(tim receiver and bill may at state dept) - contacts who do the technologythe fb pages are actually run by a company called parature.com -
  • Business page – you have limited ability to see your “fans” people who like you, they’ve removed tagged fucntionaqlity – Social media pages are the new yellow pages!
  • Google – Facebook promotions guidelines
  • TAMMIRegarding: any contest, competition, sweepstakes or other similar offering (each, a promotion) using Facebook.” - Contests -https://www.facebook.com/promotions_guidelines.php
  • 20 people looked at me
  • TAMMIEvent based – space shuttle launch, convention / Olympics (Tammi example FB + twitter) – importance of having twitter hashtag
  • Twitter hashtags for conference
  • Facebook and twitter and blogs are text (mostly), flickr and youtube share video
  • From EPA
  • Create and curate your own youtube page – livestreaming speakers, little hub
  • TAMMI - Navy using slidesharehttp://www.slideshare.net/USNavySocialMedia/sm-handbook-print A business tool to share expertise with business professional, you own it
  • Define as a idea collection toolTop 2 - UserVoice and Ideascale – create enthusiasm + trust and great ideas from the front lineopen government citizen engagement – WE DID THISpresidents save awardIdeation Community of Practice - 30 agencies represented
  • Click to go live
  • 2009- GSA PR required 7 levels of approval for 1 tweet
  • the postmaster general’s blog is spin, the postmaster who delivers your mail is a real conversation with a real person - people you know = credibility
  • so on our public relations team, do we want to remove the ability of our employees  (i.e. evangelists) to talk to ALL their friends and the netowkrs?
  • If you don’t trust your social media team, the problem isn’t with the tools – it’s internalTammi - your employee are smart, capable – there are great benefits to be had
  • You gotta have trust. You still have checks and balances. Young people will want to work for your organization.
  • TAMMI SLIDE
  • Be the audience.Create and craft social media posts from the standpoint of what would our “readers, fans, and followers” want to know about this event, white paper, video, presentation or other information that you are sharing.Promote the audience.Mention and give praise to other people in the industry. Whether this is for employees, associates, or even competitors, giving recognition by name to an individual or company shows that you know who is doing what and what is going on in the industry.*The inverse of this is to be sure that social media posts are not libelous or slanderous. In Facebook you can “tag” photos to let people who are friends know that you have included them in a round up of conference pictures, for example. (As of June 2011, tagging photos does not work if you have a business “page” - only with groups and personal pages.)Ask questions.When you want to get readers engaged, asking a question about a current topic, issue, or item of mutual interest will let them know that you do want to hear from them.Check your facts & links.·      Check all links before you post them, especially if you are “re-tweeting” or sharing an item posted by someone else.·      If you are mentioning a date, location or name, confirm those details.           Be DirectUse a URL shortening tool for posting links. This will allow you to track metrics as well as conserve highly valuable character counts. (Twitter has 140 character limit, Facebook has 240 character limit.)Among tools available: Apps.gov has a list of free social media software, see Management Tools for access to Hootsuite, Measured Voice and Social Oomph.  Recommend Hootsuite (fits best for overall goals), but Bit.ly is also a tremendously powerful tool. Bit.ly is best for tracking metrics if you have very high volume traffic to your links. Hootsuite is best for across platform messaging, scheduling and multiple authors contributing to the social media posts.Tell your audience right up front what they will get from your post, especially if you are linking out.Example good:Here are the Top 5 tips for creating a secure transaction site.  http://ow.ly/tips23  What security issues plague your business?Example bad:Our @nameofus hot new list of security tips: http://ow.ly/tips23Repeat YourselfIt is absolutely OK to repeat yourself since your social media audience may not be watching your pages constantly or consistently.When you do this, try to find a new angle to let people know about your event, whitepaper or other material.Try posting at another time or day of the week that is different from when you posted the original.You may, for example, see that you get more audience participation in the three hours around lunchtime, but not much first thing in the morning.And rarely is it ever effective to post something in the middle of the night, unless you’re traveling in another time zone or if there is a live event.
  • Thanks to forrester for this one
  • Economics writer Tim Harford – know-it-all ism, experts only need apply
  • Learning, you don’t need to know everything, just plan and play
  • Bulk of this presentation will be these 5
  • http://www.usa.gov/webcontent/wmu/spring2011/social-media-policy.shtmlhttp://www.howcast.com/videos/241178-How-To-Use-Social-Media-Strategically-in-the-Federal-Governmenthttp://www.youtube.com/watch?v=cIjdKi6DGJQ
  • Census Social Media: Part 1

    1. 1. Center for Excellence in Digital GovernmentEngagement and Outreach Team<br />U.S. Census and Social Media<br />8/2/2011<br />1<br />Office of Citizen Services and Innovative Technologies<br />Part 1: The Social Media Landscape <br />
    2. 2. Agenda<br />9:00-9:10   Introduce Topic and Speakers (Rick Denby)<br />9:10-9:50   Demographic Internet Staff (Census)<br />9:50- 10     Break<br />10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration)<br />10:50 - 11:00 Break<br />11:00 -11:20 Social Media Part 2: Engage (CEDG)<br />11:20-12:05 Brainstorming Sessions / Breakout (CEDG)<br />12:05 Wrap-up and adjourn (CEDG)<br />2<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    3. 3. Agenda<br />9:00-9:10   Introduce Topic and Speakers (Rick Denby)<br />9:10-9:50   Demographic Internet Staff (Census)<br />9:50- 10     Break<br />10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration)<br />10:50 - 11:00 Break<br />11:00 -11:20 Social Media Part 2: Engage (CEDG)<br />11:20-12:05 Brainstorming Sessions / Breakout (CEDG)<br />12:05 Wrap-up and adjourn (CEDG)<br />3<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    4. 4. What is Social Media?<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />4<br />
    5. 5. Let’s get dim (the lights, please)<br />5<br />Office of Citizen Services and Innovative Technologies<br />Social Media Revolution 2011<br />8/2/2011<br />
    6. 6. We are<br />Jonathan Rubin<br />(@jonathan_rubin<br /> Tammi Marcoullier<br />(@TammiM)<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />6<br />
    7. 7. We work at the GSA Center for Excellence in Digital Government<br />(@GovNewMedia)<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />7<br />
    8. 8. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />8<br />Our Mission<br />Dramatically improve digital government by building agencies’ capacity to regularly engage with the public and improve the customer experience.<br />
    9. 9. We Work With<br />9<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    10. 10. Definition: Social Media is…<br />10<br />Office of Citizen Services and Innovative Technologies<br />The online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media.<br />Source: Wikipedia <br />8/2/2011<br />
    11. 11. Social Media is (v2)<br />Technologies that turn <br />Unidirectional communication<br />into <br />Conversation(interactive dialogue)<br />11<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    12. 12. Successful Social Media Content is<br />Timely<br />Useful<br />Helpful<br />Informative<br />Actionable<br />Entertaining<br />Or a combination<br />12<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    13. 13. Old Model<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />13<br />
    14. 14. New Model<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />14<br />
    15. 15. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />15<br />
    16. 16. Blocked Social Media in Federal Government<br />EPA blocks streaming music sites<br />DHS blocks YouTube, Facebook, etc.<br />SSA -“We currently block access to streaming media and social networking sites for most users, including remote access.”<br />Etc.<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />16<br />
    17. 17. Social Media Use Policies<br />DoD <br />State Dept.<br />White House<br />GSA<br />USDA<br />Etc.<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />17<br />
    18. 18. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />18<br />
    19. 19. 4 Concerns about Social Media<br />Employee productivity<br />Security<br />Message control<br />Bandwidth<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />19<br />Adapted from Shel Holz, Social Media Speaker<br />
    20. 20. Employee Productivity<br />Concern: <br />People will goof off!<br />Reality: <br />Taking breaks from work tasks is good for positive mood, enhances problem solving and creativity. Source: Journal of Psychological Science 2010<br />8 hour day?<br />Employee social networks can help your organization<br />They don’t need your Internet<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />20<br />
    21. 21. Security<br />Concern: <br />We’ll let in viruses or people will hack us!<br />Reality: <br />Pentagon and DoD allow access<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />21<br />
    22. 22. Message Control<br />Concern: <br />People will spill the beans!<br />Reality: <br />They already are<br />Policies and guidelines<br />Mandatory training on Personally Identifiable Information and sensitive data<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />22<br />
    23. 23. Bandwidth<br />Concern: <br />Streaming stuff costs money!<br />Reality: <br />Bandwidth is the “paper of the digital age”<br />Need it for video<br />If you don’t have enough, get more<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />23<br />
    24. 24. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />3. Social Media is… REACHING PEOPLE WHERE THEY ARE<br />4. Social Media is… TRUST<br />5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT<br />24<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    25. 25. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />25<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    26. 26. 26<br />Office of Citizen Services and Innovative Technologies<br />1. Building Relationships<br />Fireworks<br />Bonfires<br />Vs.<br />8/2/2011<br />
    27. 27. 27<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    28. 28. Public Sector Digital IQ Ranking<br />#1 ??<br />#2 ??<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />28<br />Source: 2010 L2 Digital IQ Index: Public Sector<br />
    29. 29. Public Sector Digital IQ Ranking<br />#1 NASA<br />#2 White House<br />#3 PETA<br />#4 Army<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />29<br />Source: 2010 L2 Digital IQ Index: Public Sector<br />
    30. 30. Social Media Maven #1<br />30<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    31. 31. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />31<br />
    32. 32. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />32<br />
    33. 33. 33<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    34. 34. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />34<br />
    35. 35. 35<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    36. 36. Media Play<br />Branding<br />Loyalty (In government, no less!)<br />Results:<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />36<br />
    37. 37. Social Media Maven #2<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />37<br />
    38. 38. 38<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    39. 39. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />39<br />
    40. 40. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />40<br />
    41. 41. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />41<br />
    42. 42. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />42<br />
    43. 43. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />43<br />“We’re now broadcasters of knowledge”<br />- Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy<br />
    44. 44. Smithsonian Rocks @ Twitter<br />1,700 followers<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />44<br />
    45. 45. Smithsonian Rocks @ Twitter<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />45<br />
    46. 46. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />46<br />
    47. 47. Digital IQ Ranking<br />#1 NASA<br />#2 White House<br />#3 PETA<br />#4 Army<br />#15 Smithsonian - MEanderthal app transforms your picture into that of your prehistoric ancestors; QR codes guide visitors on journey throughout the organization’s museums<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />47<br />Source: 2010 L2 Digital IQ Index: Public Sector<br />
    48. 48. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />48<br />
    49. 49. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />49<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    50. 50. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />50<br />
    51. 51. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />51<br />
    52. 52. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />52<br />
    53. 53. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />53<br />+<br />+<br />=<br />
    54. 54. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />54<br />
    55. 55. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />55<br />
    56. 56. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />3. Social Media is… REACHING PEOPLE WHERE THEY ARE<br />56<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    57. 57. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />57<br />
    58. 58. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />58<br />
    59. 59. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />59<br />
    60. 60. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />60<br />
    61. 61. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />61<br />
    62. 62. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />62<br />
    63. 63. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />63<br />
    64. 64. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />64<br />?<br />?<br />
    65. 65. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />65<br />
    66. 66. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />66<br />
    67. 67. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />67<br />
    68. 68. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />68<br />
    69. 69. Blogs<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />69<br />
    70. 70. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />70<br />
    71. 71. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />71<br />
    72. 72. Blogs<br />What: Publishing platforms that are interactive <br />Pros: Presents a human side (have a byline)<br />Create genuine conversation<br />Easy to use<br />Great for search traffic (SEO)<br />Cons: Require regular updates and resources<br /> Avoid ghost-written blogs (aka FLOGS)<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />72<br />
    73. 73. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />73<br />
    74. 74. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />74<br />
    75. 75. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />75<br />
    76. 76. Social Networks<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />76<br />
    77. 77. Social Networks<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />77<br />
    78. 78. Social Networks<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />78<br />Friends<br />Neighbors<br />Family<br />Bowling Buddies<br />Coworkers<br />
    79. 79. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />79<br />
    80. 80. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />80<br />
    81. 81. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />81<br />
    82. 82. FB Pages vs profiles<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />82<br />
    83. 83. What: The (Current) King of Social Networking <br />Pros: Great for engaging people + community building<br />Good for viral spreading via “Share” buttons<br />Good for traffic<br />A+ brand exposure<br />Cons: Bad with SEO<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />83<br />
    84. 84. Beware: Facebook Promotions Guidelines<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />84<br />“Promotions on Facebook must be administrated with Apps on Facebook.com”<br />- Facebook Guidelines<br />
    85. 85. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />85<br />
    86. 86. What: 2nd largest social network after Facebook (33 million)<br />Pros: Social Networking for business professionals<br />Great at industry-related networking and branding<br />Will put you near top of search results (SEO)<br />Good idea: Have employees build profiles<br />Cons: Doesn’t drive traffic<br />Poor at communicating to customers <br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />86<br />
    87. 87. Twitter<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />87<br />
    88. 88. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />88<br />
    89. 89. What: (Current) King of Microblogs / status updates<br />Send messages of 140 characters or less<br />Works best when it’s event based <br />Pros: Best tool for customer communication<br />All “Tweets” are public and searchable – great data!<br />Extremely easy (and fast)<br />Great for info sharing, marketing and networking<br />Big viral potential<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />89<br />
    90. 90. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />90<br />
    91. 91. Cons: Tricky art form – content must be smart, useful and timely<br />People aren’t watching you 24-7<br />Most of Twitter is garbage – sifting required!<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />91<br />
    92. 92. Multimedia Sharing<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />92<br />
    93. 93. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />93<br />
    94. 94. What: Image hosting site<br />Pros: People can share and comment on pics and videos<br />Great for high-quality image posting<br />Great for SEO – tons of tags and metadata for search engines<br />Cons: Won’t give you any traffic <br />Don’t spend too much time here<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />94<br />
    95. 95. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />95<br />
    96. 96. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />96<br />
    97. 97. What: Video hosting site<br />Pros: Powerful engagement channel! Respond to complaints, educate, show your skills<br />Branding powerhouse – gets your name out there<br />Traffic usually goes to videos (include links to your site in the text + metadata) but starting to shift<br />Videos rank high in SEO<br />Cons: Videos take time to produce<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />97<br />
    98. 98. If nothing else, explore these….<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />98<br />
    99. 99. SlideShare<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />99<br />
    100. 100. Ideation tools<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />100<br />
    101. 101. Save Award Demo<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />101<br />
    102. 102. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />3. Social Media is… REACHING PEOPLE WHERE THEY ARE<br />4. Social Media is… TRUST<br />102<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    103. 103. GSA Corporate Marketing in 2009<br />103<br />Office of Citizen Services and Innovative Technologies<br />Required 7 layers of approval for 1 Tweet<br />8/2/2011<br />
    104. 104. Trust Me, I’m From the Government<br />104<br />Office of Citizen Services and Innovative Technologies<br />People don’t see your agency, they see “government”<br />8/2/2011<br />
    105. 105. The Trust Equation<br />105<br />Office of Citizen Services and Innovative Technologies<br />People you know > marketing<br />8/2/2011<br />
    106. 106. The Trust Equation<br />106<br />Office of Citizen Services and Innovative Technologies<br />><br />Your postman > Postmaster general<br />8/2/2011<br />
    107. 107. Why Gag Your Own Marketers?<br />107<br />Office of Citizen Services and Innovative Technologies<br />54 percent of senior government employees are not allowed to use Facebook. Source: Apr 27, 2011 Federal Computer Week<br />8/2/2011<br />
    108. 108. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />108<br />
    109. 109. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />109<br />
    110. 110. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />110<br />
    111. 111. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />3. Social Media is… REACHING PEOPLE WHERE THEY ARE<br />4. Social Media is… TRUST<br />5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT<br />111<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    112. 112. Why You Need a Strategy<br />Create framework for engaging your audience<br />Focus day-to-day activity towards your mission<br />Measure efforts and understand what’s working<br />Ensure right people are tasked<br />Choose the right tool<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />112<br />
    113. 113. Social Media Strategies<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />113<br />Be the audience<br />Promote the audience<br />Ask questions<br />Check your facts and links<br />Be direct<br />Repeat<br />
    114. 114. Why you need a strategy<br />114<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    115. 115. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />115<br />
    116. 116. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />116<br />
    117. 117. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />117<br />
    118. 118. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />118<br />Trial and Error<br />=<br />Scientific Method<br />
    119. 119. 5 Things About Social media<br />1. Social Media is… BUILDING RELATIONSHIPS<br />2. Social Media is… ABOUT PEOPLE, NOT TOOLS<br />3. Social Media is… REACHING PEOPLE WHERE THEY ARE<br />4. Social Media is… TRUST<br />5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT<br />119<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    120. 120. 8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />120<br />
    121. 121. Agenda<br />9:00-9:10   Introduce Topic and Speakers (Rick Denby)<br />9:10-9:50   Demographic Internet Staff (Census)<br />9:50- 10     Break<br />10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration)<br />10:50 - 11:00 Break<br />11:00 -11:20 Social Media Part 2: Engage (CEDG)<br />11:20-12:05 Brainstorming Sessions / Breakout (CEDG)<br />12:05 Wrap-up and adjourn (CEDG)<br />121<br />Office of Citizen Services and Innovative Technologies<br />8/2/2011<br />
    122. 122. Resources<br />Designing Social Media Policy for Gov't archived webinar<br />How To Use Social Media Strategically in the Federal Government <br />How to Use Social Media in the Federal government<br />8/2/2011<br />Office of Citizen Services and Innovative Technologies<br />122<br />

    ×