U.S. Census Social Media Workshop
•Download as PPTX, PDF•
2 likes•1,290 views
This document contains the agenda and presentation slides from a workshop on using social media for the U.S. Census. The presentation discusses the current social media landscape, defines social media, examines concerns about social media use in government, and provides examples of how other government agencies like NASA, the White House and the Smithsonian are successfully using social media. The presentation aims to demonstrate how building relationships, focusing on people over tools, reaching people where they are online, and establishing trust are key to an effective government social media strategy.
Recommended
More Related Content
What's hot
What's hot (6)
Viewers also liked
Similar to U.S. Census Social Media Workshop
Similar to U.S. Census Social Media Workshop (20)
Recently uploaded
Recently uploaded (20)
U.S. Census Social Media Workshop
- 1. Center for Excellence in Digital GovernmentEngagement and Outreach Team U.S. Census and Social Media 8/2/2011 1 Office of Citizen Services and Innovative Technologies Part 1: The Social Media Landscape
- 2. Agenda 9:00-9:10 Introduce Topic and Speakers (Rick Denby) 9:10-9:50 Demographic Internet Staff (Census) 9:50- 10 Break 10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration) 10:50 - 11:00 Break 11:00 -11:20 Social Media Part 2: Engage (CEDG) 11:20-12:05 Brainstorming Sessions / Breakout (CEDG) 12:05 Wrap-up and adjourn (CEDG) 2 Office of Citizen Services and Innovative Technologies 8/2/2011
- 3. Agenda 9:00-9:10 Introduce Topic and Speakers (Rick Denby) 9:10-9:50 Demographic Internet Staff (Census) 9:50- 10 Break 10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration) 10:50 - 11:00 Break 11:00 -11:20 Social Media Part 2: Engage (CEDG) 11:20-12:05 Brainstorming Sessions / Breakout (CEDG) 12:05 Wrap-up and adjourn (CEDG) 3 Office of Citizen Services and Innovative Technologies 8/2/2011
- 4. What is Social Media? 8/2/2011 Office of Citizen Services and Innovative Technologies 4
- 5. Let’s get dim (the lights, please) 5 Office of Citizen Services and Innovative Technologies Social Media Revolution 2011 8/2/2011
- 6. We are Jonathan Rubin (@jonathan_rubin Tammi Marcoullier (@TammiM) 8/2/2011 Office of Citizen Services and Innovative Technologies 6
- 7. We work at the GSA Center for Excellence in Digital Government (@GovNewMedia) 8/2/2011 Office of Citizen Services and Innovative Technologies 7
- 8. 8/2/2011 Office of Citizen Services and Innovative Technologies 8 Our Mission Dramatically improve digital government by building agencies’ capacity to regularly engage with the public and improve the customer experience.
- 9. We Work With 9 Office of Citizen Services and Innovative Technologies 8/2/2011
- 10. Definition: Social Media is… 10 Office of Citizen Services and Innovative Technologies The online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media. Source: Wikipedia 8/2/2011
- 11. Social Media is (v2) Technologies that turn Unidirectional communication into Conversation(interactive dialogue) 11 Office of Citizen Services and Innovative Technologies 8/2/2011
- 12. Successful Social Media Content is Timely Useful Helpful Informative Actionable Entertaining Or a combination 12 Office of Citizen Services and Innovative Technologies 8/2/2011
- 13. Old Model 8/2/2011 Office of Citizen Services and Innovative Technologies 13
- 14. New Model 8/2/2011 Office of Citizen Services and Innovative Technologies 14
- 15. 8/2/2011 Office of Citizen Services and Innovative Technologies 15
- 16. Blocked Social Media in Federal Government EPA blocks streaming music sites DHS blocks YouTube, Facebook, etc. SSA -“We currently block access to streaming media and social networking sites for most users, including remote access.” Etc. 8/2/2011 Office of Citizen Services and Innovative Technologies 16
- 17. Social Media Use Policies DoD State Dept. White House GSA USDA Etc. 8/2/2011 Office of Citizen Services and Innovative Technologies 17
- 18. 8/2/2011 Office of Citizen Services and Innovative Technologies 18
- 19. 4 Concerns about Social Media Employee productivity Security Message control Bandwidth 8/2/2011 Office of Citizen Services and Innovative Technologies 19 Adapted from Shel Holz, Social Media Speaker
- 20. Employee Productivity Concern: People will goof off! Reality: Taking breaks from work tasks is good for positive mood, enhances problem solving and creativity. Source: Journal of Psychological Science 2010 8 hour day? Employee social networks can help your organization They don’t need your Internet 8/2/2011 Office of Citizen Services and Innovative Technologies 20
- 21. Security Concern: We’ll let in viruses or people will hack us! Reality: Pentagon and DoD allow access 8/2/2011 Office of Citizen Services and Innovative Technologies 21
- 22. Message Control Concern: People will spill the beans! Reality: They already are Policies and guidelines Mandatory training on Personally Identifiable Information and sensitive data 8/2/2011 Office of Citizen Services and Innovative Technologies 22
- 23. Bandwidth Concern: Streaming stuff costs money! Reality: Bandwidth is the “paper of the digital age” Need it for video If you don’t have enough, get more 8/2/2011 Office of Citizen Services and Innovative Technologies 23
- 24. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 3. Social Media is… REACHING PEOPLE WHERE THEY ARE 4. Social Media is… TRUST 5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT 24 Office of Citizen Services and Innovative Technologies 8/2/2011
- 25. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 25 Office of Citizen Services and Innovative Technologies 8/2/2011
- 26. 26 Office of Citizen Services and Innovative Technologies 1. Building Relationships Fireworks Bonfires Vs. 8/2/2011
- 27. 27 Office of Citizen Services and Innovative Technologies 8/2/2011
- 28. Public Sector Digital IQ Ranking #1 ?? #2 ?? 8/2/2011 Office of Citizen Services and Innovative Technologies 28 Source: 2010 L2 Digital IQ Index: Public Sector
- 29. Public Sector Digital IQ Ranking #1 NASA #2 White House #3 PETA #4 Army 8/2/2011 Office of Citizen Services and Innovative Technologies 29 Source: 2010 L2 Digital IQ Index: Public Sector
- 30. Social Media Maven #1 30 Office of Citizen Services and Innovative Technologies 8/2/2011
- 31. 8/2/2011 Office of Citizen Services and Innovative Technologies 31
- 32. 8/2/2011 Office of Citizen Services and Innovative Technologies 32
- 33. 33 Office of Citizen Services and Innovative Technologies 8/2/2011
- 34. 8/2/2011 Office of Citizen Services and Innovative Technologies 34
- 35. 35 Office of Citizen Services and Innovative Technologies 8/2/2011
- 36. Media Play Branding Loyalty (In government, no less!) Results: 8/2/2011 Office of Citizen Services and Innovative Technologies 36
- 37. Social Media Maven #2 8/2/2011 Office of Citizen Services and Innovative Technologies 37
- 38. 38 Office of Citizen Services and Innovative Technologies 8/2/2011
- 39. 8/2/2011 Office of Citizen Services and Innovative Technologies 39
- 40. 8/2/2011 Office of Citizen Services and Innovative Technologies 40
- 41. 8/2/2011 Office of Citizen Services and Innovative Technologies 41
- 42. 8/2/2011 Office of Citizen Services and Innovative Technologies 42
- 43. 8/2/2011 Office of Citizen Services and Innovative Technologies 43 “We’re now broadcasters of knowledge” - Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy
- 44. Smithsonian Rocks @ Twitter 1,700 followers 8/2/2011 Office of Citizen Services and Innovative Technologies 44
- 45. Smithsonian Rocks @ Twitter 8/2/2011 Office of Citizen Services and Innovative Technologies 45
- 46. 8/2/2011 Office of Citizen Services and Innovative Technologies 46
- 47. Digital IQ Ranking #1 NASA #2 White House #3 PETA #4 Army #15 Smithsonian - MEanderthal app transforms your picture into that of your prehistoric ancestors; QR codes guide visitors on journey throughout the organization’s museums 8/2/2011 Office of Citizen Services and Innovative Technologies 47 Source: 2010 L2 Digital IQ Index: Public Sector
- 48. 8/2/2011 Office of Citizen Services and Innovative Technologies 48
- 49. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 49 Office of Citizen Services and Innovative Technologies 8/2/2011
- 50. 8/2/2011 Office of Citizen Services and Innovative Technologies 50
- 51. 8/2/2011 Office of Citizen Services and Innovative Technologies 51
- 52. 8/2/2011 Office of Citizen Services and Innovative Technologies 52
- 53. 8/2/2011 Office of Citizen Services and Innovative Technologies 53 + + =
- 54. 8/2/2011 Office of Citizen Services and Innovative Technologies 54
- 55. 8/2/2011 Office of Citizen Services and Innovative Technologies 55
- 56. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 3. Social Media is… REACHING PEOPLE WHERE THEY ARE 56 Office of Citizen Services and Innovative Technologies 8/2/2011
- 57. 8/2/2011 Office of Citizen Services and Innovative Technologies 57
- 58. 8/2/2011 Office of Citizen Services and Innovative Technologies 58
- 59. 8/2/2011 Office of Citizen Services and Innovative Technologies 59
- 60. 8/2/2011 Office of Citizen Services and Innovative Technologies 60
- 61. 8/2/2011 Office of Citizen Services and Innovative Technologies 61
- 62. 8/2/2011 Office of Citizen Services and Innovative Technologies 62
- 63. 8/2/2011 Office of Citizen Services and Innovative Technologies 63
- 64. 8/2/2011 Office of Citizen Services and Innovative Technologies 64 ? ?
- 65. 8/2/2011 Office of Citizen Services and Innovative Technologies 65
- 66. 8/2/2011 Office of Citizen Services and Innovative Technologies 66
- 67. 8/2/2011 Office of Citizen Services and Innovative Technologies 67
- 68. 8/2/2011 Office of Citizen Services and Innovative Technologies 68
- 69. Blogs 8/2/2011 Office of Citizen Services and Innovative Technologies 69
- 70. 8/2/2011 Office of Citizen Services and Innovative Technologies 70
- 71. 8/2/2011 Office of Citizen Services and Innovative Technologies 71
- 72. Blogs What: Publishing platforms that are interactive Pros: Presents a human side (have a byline) Create genuine conversation Easy to use Great for search traffic (SEO) Cons: Require regular updates and resources Avoid ghost-written blogs (aka FLOGS) 8/2/2011 Office of Citizen Services and Innovative Technologies 72
- 73. 8/2/2011 Office of Citizen Services and Innovative Technologies 73
- 74. 8/2/2011 Office of Citizen Services and Innovative Technologies 74
- 75. 8/2/2011 Office of Citizen Services and Innovative Technologies 75
- 76. Social Networks 8/2/2011 Office of Citizen Services and Innovative Technologies 76
- 77. Social Networks 8/2/2011 Office of Citizen Services and Innovative Technologies 77
- 78. Social Networks 8/2/2011 Office of Citizen Services and Innovative Technologies 78 Friends Neighbors Family Bowling Buddies Coworkers
- 79. 8/2/2011 Office of Citizen Services and Innovative Technologies 79
- 80. 8/2/2011 Office of Citizen Services and Innovative Technologies 80
- 81. 8/2/2011 Office of Citizen Services and Innovative Technologies 81
- 82. FB Pages vs profiles 8/2/2011 Office of Citizen Services and Innovative Technologies 82
- 83. What: The (Current) King of Social Networking Pros: Great for engaging people + community building Good for viral spreading via “Share” buttons Good for traffic A+ brand exposure Cons: Bad with SEO 8/2/2011 Office of Citizen Services and Innovative Technologies 83
- 84. Beware: Facebook Promotions Guidelines 8/2/2011 Office of Citizen Services and Innovative Technologies 84 “Promotions on Facebook must be administrated with Apps on Facebook.com” - Facebook Guidelines
- 85. 8/2/2011 Office of Citizen Services and Innovative Technologies 85
- 86. What: 2nd largest social network after Facebook (33 million) Pros: Social Networking for business professionals Great at industry-related networking and branding Will put you near top of search results (SEO) Good idea: Have employees build profiles Cons: Doesn’t drive traffic Poor at communicating to customers 8/2/2011 Office of Citizen Services and Innovative Technologies 86
- 87. Twitter 8/2/2011 Office of Citizen Services and Innovative Technologies 87
- 88. 8/2/2011 Office of Citizen Services and Innovative Technologies 88
- 89. What: (Current) King of Microblogs / status updates Send messages of 140 characters or less Works best when it’s event based Pros: Best tool for customer communication All “Tweets” are public and searchable – great data! Extremely easy (and fast) Great for info sharing, marketing and networking Big viral potential 8/2/2011 Office of Citizen Services and Innovative Technologies 89
- 90. 8/2/2011 Office of Citizen Services and Innovative Technologies 90
- 91. Cons: Tricky art form – content must be smart, useful and timely People aren’t watching you 24-7 Most of Twitter is garbage – sifting required! 8/2/2011 Office of Citizen Services and Innovative Technologies 91
- 92. Multimedia Sharing 8/2/2011 Office of Citizen Services and Innovative Technologies 92
- 93. 8/2/2011 Office of Citizen Services and Innovative Technologies 93
- 94. What: Image hosting site Pros: People can share and comment on pics and videos Great for high-quality image posting Great for SEO – tons of tags and metadata for search engines Cons: Won’t give you any traffic Don’t spend too much time here 8/2/2011 Office of Citizen Services and Innovative Technologies 94
- 95. 8/2/2011 Office of Citizen Services and Innovative Technologies 95
- 96. 8/2/2011 Office of Citizen Services and Innovative Technologies 96
- 97. What: Video hosting site Pros: Powerful engagement channel! Respond to complaints, educate, show your skills Branding powerhouse – gets your name out there Traffic usually goes to videos (include links to your site in the text + metadata) but starting to shift Videos rank high in SEO Cons: Videos take time to produce 8/2/2011 Office of Citizen Services and Innovative Technologies 97
- 98. If nothing else, explore these…. 8/2/2011 Office of Citizen Services and Innovative Technologies 98
- 99. SlideShare 8/2/2011 Office of Citizen Services and Innovative Technologies 99
- 100. Ideation tools 8/2/2011 Office of Citizen Services and Innovative Technologies 100
- 101. Save Award Demo 8/2/2011 Office of Citizen Services and Innovative Technologies 101
- 102. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 3. Social Media is… REACHING PEOPLE WHERE THEY ARE 4. Social Media is… TRUST 102 Office of Citizen Services and Innovative Technologies 8/2/2011
- 103. GSA Corporate Marketing in 2009 103 Office of Citizen Services and Innovative Technologies Required 7 layers of approval for 1 Tweet 8/2/2011
- 104. Trust Me, I’m From the Government 104 Office of Citizen Services and Innovative Technologies People don’t see your agency, they see “government” 8/2/2011
- 105. The Trust Equation 105 Office of Citizen Services and Innovative Technologies People you know > marketing 8/2/2011
- 106. The Trust Equation 106 Office of Citizen Services and Innovative Technologies > Your postman > Postmaster general 8/2/2011
- 107. Why Gag Your Own Marketers? 107 Office of Citizen Services and Innovative Technologies 54 percent of senior government employees are not allowed to use Facebook. Source: Apr 27, 2011 Federal Computer Week 8/2/2011
- 108. 8/2/2011 Office of Citizen Services and Innovative Technologies 108
- 109. 8/2/2011 Office of Citizen Services and Innovative Technologies 109
- 110. 8/2/2011 Office of Citizen Services and Innovative Technologies 110
- 111. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 3. Social Media is… REACHING PEOPLE WHERE THEY ARE 4. Social Media is… TRUST 5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT 111 Office of Citizen Services and Innovative Technologies 8/2/2011
- 112. Why You Need a Strategy Create framework for engaging your audience Focus day-to-day activity towards your mission Measure efforts and understand what’s working Ensure right people are tasked Choose the right tool 8/2/2011 Office of Citizen Services and Innovative Technologies 112
- 113. Social Media Strategies 8/2/2011 Office of Citizen Services and Innovative Technologies 113 Be the audience Promote the audience Ask questions Check your facts and links Be direct Repeat
- 114. Why you need a strategy 114 Office of Citizen Services and Innovative Technologies 8/2/2011
- 115. 8/2/2011 Office of Citizen Services and Innovative Technologies 115
- 116. 8/2/2011 Office of Citizen Services and Innovative Technologies 116
- 117. 8/2/2011 Office of Citizen Services and Innovative Technologies 117
- 118. 8/2/2011 Office of Citizen Services and Innovative Technologies 118 Trial and Error = Scientific Method
- 119. 5 Things About Social media 1. Social Media is… BUILDING RELATIONSHIPS 2. Social Media is… ABOUT PEOPLE, NOT TOOLS 3. Social Media is… REACHING PEOPLE WHERE THEY ARE 4. Social Media is… TRUST 5. Social Media is… FUTILE WITHOUT STRATEGY AND SUPPORT 119 Office of Citizen Services and Innovative Technologies 8/2/2011
- 120. 8/2/2011 Office of Citizen Services and Innovative Technologies 120
- 121. Agenda 9:00-9:10 Introduce Topic and Speakers (Rick Denby) 9:10-9:50 Demographic Internet Staff (Census) 9:50- 10 Break 10:00 - 10:50 Social Media Part 1: Inform (Center for Excellence in Digital Government, General Services Administration) 10:50 - 11:00 Break 11:00 -11:20 Social Media Part 2: Engage (CEDG) 11:20-12:05 Brainstorming Sessions / Breakout (CEDG) 12:05 Wrap-up and adjourn (CEDG) 121 Office of Citizen Services and Innovative Technologies 8/2/2011
- 122. Resources Designing Social Media Policy for Gov't archived webinar How To Use Social Media Strategically in the Federal Government How to Use Social Media in the Federal government 8/2/2011 Office of Citizen Services and Innovative Technologies 122
Editor's Notes
- http://www.youtube.com/watch?v=3SuNx0UrnEo
- Tone – you have our own policies Best practices- her’es how to leverage your stuffHere are some resources– Wmu, TOS
- Feedback loops!!!!!
- Some people are a little skeptical of the promises of thisnew technology and culture
- GSA and EPA say bandwidth issues…….
- Many others are more accepting
- The trend is obviously towards more social media
- Bulk of this presentation will be these 5
- John Willshire. sez Traditional marketing is like fireworks - Single messages designed to be seen by many people but expensive + short livedSocial media = bonfires, creating spaces that draw smaller numbers of people to them at any one timecan be kept alight almost indefinitely and help create conversation and engagement. You can launch a firework to draw attention to your bonfire
- Doing social media = stand-up comedian. Adapt to audience!!! + understand themWhat you say has to resonate with them – and vice versa. Which communications worked and which didn’t –they KNOW. You can measure too.
- L2: A Think Tank for Digital Innovation – guess who is #1?
- And yes, the public perceives PETA as public perception – as reality
- Centennial challenges – x prize private space flight, green flight, robot return
- Social media hub
- Tweetup - giving Twitter users the ability to interact with astronauts, engineers, and other key personnelBuild “social media capital" through its tweetupsMany person got local media attentionAnother 1 coming up
- Created personal relationship – twitter handle on her pass
- Old dusty treasures in the attic
- In danger of being irrelevant
- Audience is your experts – you’re in the game of information gathering – CROWDSOURCING - users began contributing clues
- Dna bar code – collecting genetic information for ALL living things into 1 database
- Genetic code of this bird
- @Airandspace – ask an expert today at noon@isalara – media relations but real personretweets what other people are doing – she’s a part of the broader conversation@Smithsonian – 458,000 followers – get screenshot of twitter back and further – harry potter at IMAX – in touch with culture, follow Friday – zoo, cnn
- Event, promoting a friends work, conversations with public
- Look at those followers
- Recognized in the community
- Gets media love and recognition – END of section
- Social media is like a tool – great for some things and bad at others. A hammer is great at hitting nails, great at putting in or taking out nails, but terrible at removing paint or taking our a screw
- good tool + poor systems = failure
- good tool + poor systems = failure
- bad tool + good person > good tool + bad persongood tool + good person = gravy train
- Which is more important?
- The audience!!!
- Well let’s just put larry on this one – he’s not super pleasant but whatever
- intern
- They should get the same customer service and the same warm welcome any way they are coming into your house / business
- There are a lot of tools out there
- Chief marketing officer - http://www.cmo.com/social-media/2011-cmos-guide-social-landscape
- Live demo – an aggregator to other media - http://blog.usa.gov/post/8084132354/keep-food-safe-in-summer-power-outagesCan’t see author’s bylineKeep food safe- great writing
- BUT – missing byline
- most directors blogs are boring - let program leaders do themExplain publishing and SEO – and trust them, if you don’t trust the people who are running your social media, that’s an internal problem not a social media problem
- Explain SEO and mentionUsa Search
- http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
- Army community through social media – through official channels or not. If it exists outside you, you NEED to hang out there
- Here’s what a page looks like
- Challenge.gov – 25 likes = custom URL
- TAMMIstate dept created FB page for every country that has an embassy - 280, but only at 10 now(tim receiver and bill may at state dept) - contacts who do the technologythe fb pages are actually run by a company called parature.com -
- Business page – you have limited ability to see your “fans” people who like you, they’ve removed tagged fucntionaqlity – Social media pages are the new yellow pages!
- Google – Facebook promotions guidelines
- TAMMIRegarding: any contest, competition, sweepstakes or other similar offering (each, a promotion) using Facebook.” - Contests -https://www.facebook.com/promotions_guidelines.php
- 20 people looked at me
- TAMMIEvent based – space shuttle launch, convention / Olympics (Tammi example FB + twitter) – importance of having twitter hashtag
- Twitter hashtags for conference
- Facebook and twitter and blogs are text (mostly), flickr and youtube share video
- From EPA
- Create and curate your own youtube page – livestreaming speakers, little hub
- TAMMI - Navy using slidesharehttp://www.slideshare.net/USNavySocialMedia/sm-handbook-print A business tool to share expertise with business professional, you own it
- Define as a idea collection toolTop 2 - UserVoice and Ideascale – create enthusiasm + trust and great ideas from the front lineopen government citizen engagement – WE DID THISpresidents save awardIdeation Community of Practice - 30 agencies represented
- Click to go live
- 2009- GSA PR required 7 levels of approval for 1 tweet
- the postmaster general’s blog is spin, the postmaster who delivers your mail is a real conversation with a real person - people you know = credibility
- so on our public relations team, do we want to remove the ability of our employees (i.e. evangelists) to talk to ALL their friends and the netowkrs?
- If you don’t trust your social media team, the problem isn’t with the tools – it’s internalTammi - your employee are smart, capable – there are great benefits to be had
- You gotta have trust. You still have checks and balances. Young people will want to work for your organization.
- TAMMI SLIDE
- Be the audience.Create and craft social media posts from the standpoint of what would our “readers, fans, and followers” want to know about this event, white paper, video, presentation or other information that you are sharing.Promote the audience.Mention and give praise to other people in the industry. Whether this is for employees, associates, or even competitors, giving recognition by name to an individual or company shows that you know who is doing what and what is going on in the industry.*The inverse of this is to be sure that social media posts are not libelous or slanderous. In Facebook you can “tag” photos to let people who are friends know that you have included them in a round up of conference pictures, for example. (As of June 2011, tagging photos does not work if you have a business “page” - only with groups and personal pages.)Ask questions.When you want to get readers engaged, asking a question about a current topic, issue, or item of mutual interest will let them know that you do want to hear from them.Check your facts & links.· Check all links before you post them, especially if you are “re-tweeting” or sharing an item posted by someone else.· If you are mentioning a date, location or name, confirm those details. Be DirectUse a URL shortening tool for posting links. This will allow you to track metrics as well as conserve highly valuable character counts. (Twitter has 140 character limit, Facebook has 240 character limit.)Among tools available: Apps.gov has a list of free social media software, see Management Tools for access to Hootsuite, Measured Voice and Social Oomph. Recommend Hootsuite (fits best for overall goals), but Bit.ly is also a tremendously powerful tool. Bit.ly is best for tracking metrics if you have very high volume traffic to your links. Hootsuite is best for across platform messaging, scheduling and multiple authors contributing to the social media posts.Tell your audience right up front what they will get from your post, especially if you are linking out.Example good:Here are the Top 5 tips for creating a secure transaction site. http://ow.ly/tips23 What security issues plague your business?Example bad:Our @nameofus hot new list of security tips: http://ow.ly/tips23Repeat YourselfIt is absolutely OK to repeat yourself since your social media audience may not be watching your pages constantly or consistently.When you do this, try to find a new angle to let people know about your event, whitepaper or other material.Try posting at another time or day of the week that is different from when you posted the original.You may, for example, see that you get more audience participation in the three hours around lunchtime, but not much first thing in the morning.And rarely is it ever effective to post something in the middle of the night, unless you’re traveling in another time zone or if there is a live event.
- Thanks to forrester for this one
- Economics writer Tim Harford – know-it-all ism, experts only need apply
- Learning, you don’t need to know everything, just plan and play
- Bulk of this presentation will be these 5
- http://www.usa.gov/webcontent/wmu/spring2011/social-media-policy.shtmlhttp://www.howcast.com/videos/241178-How-To-Use-Social-Media-Strategically-in-the-Federal-Governmenthttp://www.youtube.com/watch?v=cIjdKi6DGJQ