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Presented by Craig Thomler May 2011 Social media & Gov 2.0 in  Australian Government
Who am I?
Today <ul><li>Internet use in Australia </li></ul><ul><li>What is Government 2.0 </li></ul><ul><li>Guidance for public sec...
But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world <...
Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )
The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN ...
Internet use in Australia
Source:  http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Australia’s internet experience
Majority of Australians use social media Source:  http://about.sensis.com.au/small-business/sensis-ebusiness-report/
<ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes ...
What is Government 2.0?
Government 2.0 is... <ul><li>Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent...
<ul><li>Over 250 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 270 Depa...
Click on the images above to visit each website Gov 2.0 in action
Australian Gov 2.0 in action Source:  http://www.twitter100.com
Guidance for public sector social media use
<ul><li>Federally: </li></ul><ul><li>APSC Circular 2009/6 : Protocols for online media participation </li></ul><ul><li>Gov...
Government guidelines exist <ul><li>APS Code of conduct </li></ul><ul><li>APSC Circular 2009/6: Protocols for online media...
Examples of Gov 2.0 and  social media approaches
 
 
 
 
 
 
 
Discussion & Questions (Don’t be shy!)
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Gov 2.0 in australian government

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Gov 2.0 in australian government

  1. 1. Presented by Craig Thomler May 2011 Social media & Gov 2.0 in Australian Government
  2. 2. Who am I?
  3. 3. Today <ul><li>Internet use in Australia </li></ul><ul><li>What is Government 2.0 </li></ul><ul><li>Guidance for public sector social media use </li></ul><ul><li>Examples of Government 2.0 </li></ul>
  4. 4. But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world </li></ul><ul><li>Connected people globally, allowing them to maintain long-distance social and professional relationships as never before </li></ul><ul><li>People did business deals using it </li></ul><ul><li>People met, fell in love and got married using it </li></ul><ul><li>It was used to catch murderers and command armies </li></ul><ul><li>Conmen used it to solicit money and run scams </li></ul><ul><li>It forced gaming and finance industries to reinvent themselves </li></ul><ul><li>It destroyed many industries, and created new ones </li></ul>
  5. 5. Samuel Morse’s electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg )
  6. 6. The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT </li></ul>
  7. 7. Internet use in Australia
  8. 8. Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/ Australia’s internet experience
  9. 9. Majority of Australians use social media Source: http://about.sensis.com.au/small-business/sensis-ebusiness-report/
  10. 10. <ul><li>Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese. </li></ul><ul><li>Melanie Ingrey, Research Director for Nielsen’s online business: “Incredibly, nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” </li></ul>Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience
  11. 11. What is Government 2.0?
  12. 12. Government 2.0 is... <ul><li>Using tools and techniques enabled by digital technologies to bring citizens 'inside the tent', </li></ul><ul><li>Empowering citizens to be active participants in government decision-making processes and supporting them to do for themselves. </li></ul><ul><li>Includes opening up public data for public reuse to inform and enable new insights, better decisions and effective policy. </li></ul>
  13. 13. <ul><li>Over 250 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 270 Departmental Twitter accounts </li></ul><ul><li>Over 70 agency blogs (all levels of government) </li></ul><ul><li>Over 35 agencies using YouTube </li></ul><ul><li>Over 25 Facebook pages </li></ul><ul><li>At least 5 data mash-up competitions </li></ul><ul><li>Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers </li></ul>Australian Gov 2.0 in action
  14. 14. Click on the images above to visit each website Gov 2.0 in action
  15. 15. Australian Gov 2.0 in action Source: http://www.twitter100.com
  16. 16. Guidance for public sector social media use
  17. 17. <ul><li>Federally: </li></ul><ul><li>APSC Circular 2009/6 : Protocols for online media participation </li></ul><ul><li>Gov 2.0 Taskforce Final Report accepted by the Australian Government in their response </li></ul><ul><li>MAC Innovation Report – Empowering change: Fostering innovation in the Australian Public Service </li></ul><ul><li>Secretary PM&C – Ahead of the Game: Blueprint for the Reform of Australian Government Administration </li></ul><ul><li>Freedom of Information Amendment (Reform) Act 2010 and Australian Information Commissioner Act 2010 </li></ul><ul><li>Open Government Declaration </li></ul><ul><li>Not to mention state and local government support </li></ul>Australian Gov 2.0 planks
  18. 18. Government guidelines exist <ul><li>APS Code of conduct </li></ul><ul><li>APSC Circular 2009/6: Protocols for online media participation </li></ul><ul><ul><li>Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches . Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency. </li></ul></ul>
  19. 19. Examples of Gov 2.0 and social media approaches
  20. 27. Discussion & Questions (Don’t be shy!)

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