Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011<br />
About us<br />Funded by the Pew Charitable Trusts<br />Part of the Pew Research Center, a non-partisan “fact tank” in Wash...
Apology<br />Revolution 1<br />Internet and broadband<br />October 22, 2010<br />3<br />
Internet use<br />2/22/2011<br />4<br />
Broadband adoption<br />~1/3 of all adults not part of broadband revolution<br />Factors correlated with broadband adoptio...
Internet/broadband revolution<br /><ul><li>Volume, velocity, variety of info increase
Long tail, passions/distractions
The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics
2/3 of online adults and 3/4 of online teens are content creators
The “Daily Me” and “Daily Us” emerges as people customize info flows
>50% of adults customize digital info</li></ul>2/22/2011<br />6<br />
Apology<br />Revolution 2<br />Wireless connectivity<br />October 22, 2010<br />7<br />
Growth in wireless access<br />2/22/2011<br />8<br />
The cell phone era<br />Back in the (not-so distant) day…<br />Today, mobile devices have permeated nearly every major dem...
Cell owners are doing more with their phones than ever before<br />2/22/2011<br />10<br />
Other cell phone uses<br />% of cell owners<br />54% send photo or video <br />23% access a social networking site<br />20...
Mobile leaders (1) – Young adults<br />2/22/2011<br />12<br />
Mobile leaders (2) – People of color<br />Gap between non-whites (black/Latino) & whites<br />2/22/2011<br />13<br />
Mobile revolution<br />Information, media, people available anytime, anywhere, any device<br />Venues and availability of ...
What about apps?<br />Just two-thirds of this group actually uses the apps on their phone<br />App User Profile:<br /><ul>...
Young
Well educated/affluent</li></ul>2/22/2011<br />15<br />
Gadget ownership<br />2/22/2011<br />16<br />
Summary: then and now<br />2000<br />46% of adults use internet<br />5% with broadband at home<br /><20% watch video onlin...
Apology<br />Revolution 3<br />Social networking<br />October 22, 2010<br />18<br />
Online video<br />What You Need to Know:<br /><ul><li>69% of internet users (half of all US adults) watch videos online – ...
14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social net...
Video creation<br />What You Need to Know:<br /><ul><li>14% of adult internet users have posted video online
Up from 8% in 2007
Biggest growth among older adults, women</li></ul>2/22/2011<br />20<br />
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Midwest Disasters 2.0 - Technology Trends for First Responders

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Midwest Disasters 2.0 - Technology Trends for First Responders

  1. 1. Technology Trends for First RespondersMidwest Disasters WorkshopFebruary 22, 2011<br />
  2. 2. About us<br />Funded by the Pew Charitable Trusts<br />Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC<br />Provide high quality, objective data to thought leaders and policy makers<br />Do not promote specific technologies or make policy recommendations<br />Research is based on nationally representative telephone surveys of adults 18+, drawn from dual-frame (landline + cell) samples<br />2/22/2011<br />2<br />
  3. 3. Apology<br />Revolution 1<br />Internet and broadband<br />October 22, 2010<br />3<br />
  4. 4. Internet use<br />2/22/2011<br />4<br />
  5. 5. Broadband adoption<br />~1/3 of all adults not part of broadband revolution<br />Factors correlated with broadband adoption:<br />Education<br />Age<br />Geography<br />Language proficiency<br />Chronic disease or disability<br />Race/Ethnicity<br />2/22/2011<br />5<br />
  6. 6. Internet/broadband revolution<br /><ul><li>Volume, velocity, variety of info increase
  7. 7. Long tail, passions/distractions
  8. 8. The “people formerly known as the patients/audience” become publishers, broadcasters and pundits/critics
  9. 9. 2/3 of online adults and 3/4 of online teens are content creators
  10. 10. The “Daily Me” and “Daily Us” emerges as people customize info flows
  11. 11. >50% of adults customize digital info</li></ul>2/22/2011<br />6<br />
  12. 12. Apology<br />Revolution 2<br />Wireless connectivity<br />October 22, 2010<br />7<br />
  13. 13. Growth in wireless access<br />2/22/2011<br />8<br />
  14. 14. The cell phone era<br />Back in the (not-so distant) day…<br />Today, mobile devices have permeated nearly every major demographic group<br />75%<br />79%<br />58%<br />77%<br />2/22/2011<br />9<br />
  15. 15. Cell owners are doing more with their phones than ever before<br />2/22/2011<br />10<br />
  16. 16. Other cell phone uses<br />% of cell owners<br />54% send photo or video <br />23% access a social networking site<br />20% watch a video <br />15% post a photo or video online <br />11% have purchased a product<br />11% charitable donation by text message <br />10% status update service such as Twitter<br />2/22/2011<br />11<br />
  17. 17. Mobile leaders (1) – Young adults<br />2/22/2011<br />12<br />
  18. 18. Mobile leaders (2) – People of color<br />Gap between non-whites (black/Latino) & whites<br />2/22/2011<br />13<br />
  19. 19. Mobile revolution<br />Information, media, people available anytime, anywhere, any device<br />Venues and availability of people and info shift<br />People “control the playlist and “make the appointments” with media<br />People’s attention to info and to others shifts <br />Truncates (“continuous partial attention”)<br />Elongates (deep dives into subjects)<br />2/22/2011<br />14<br />
  20. 20. What about apps?<br />Just two-thirds of this group actually uses the apps on their phone<br />App User Profile:<br /><ul><li>Male
  21. 21. Young
  22. 22. Well educated/affluent</li></ul>2/22/2011<br />15<br />
  23. 23. Gadget ownership<br />2/22/2011<br />16<br />
  24. 24. Summary: then and now<br />2000<br />46% of adults use internet<br />5% with broadband at home<br /><20% watch video online<br />53% own a cell phone<br />0% connect to internet wirelessly<br /><10% use “cloud”<br />0% tech social network users <br />= slow, stationary connections built around my computer<br />2010<br />74% of adults use internet<br />65% with broadband at home<br />>55% watch video online<br />85% own a cell phone<br />57% connect to internet wirelessly<br />>two-thirds use “cloud”<br />46% tech social network users<br />= fast, mobile connections on outside servers and storage<br />2/22/2011<br />17<br />
  25. 25. Apology<br />Revolution 3<br />Social networking<br />October 22, 2010<br />18<br />
  26. 26. Online video<br />What You Need to Know:<br /><ul><li>69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
  27. 27. 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as on specialized video sites</li></ul>2/22/2011<br />19<br />
  28. 28. Video creation<br />What You Need to Know:<br /><ul><li>14% of adult internet users have posted video online
  29. 29. Up from 8% in 2007
  30. 30. Biggest growth among older adults, women</li></ul>2/22/2011<br />20<br />
  31. 31. Social networking sites<br />What You Need to Know:<br /><ul><li>62% of online adults use social networking sites, up from 46% in 2009
  32. 32. On a typical day, nearly 40% of the online population goes to a social networking site
  33. 33. Used by nearly 90% of online 18-29 year olds (60% do so on a typical day) although seniors are fastest-growing cohort
  34. 34. Relatively widespread throughout the online population</li></ul>2/22/2011<br />21<br />
  35. 35. The social networking population is more diverse than you might think<br />5x<br />5x<br />7x<br />5x<br />2/22/2011<br />22<br />
  36. 36. Twitter<br />What You Need to Know:<br /><ul><li>8% of online adults use Twitter (around 3x as many post short “status updates” in general)
  37. 37. Key demos include:
  38. 38. Young adults (15%)
  39. 39. Blacks (13%) and Latinos (18%)
  40. 40. Urbanites (11%)</li></ul>2/22/2011<br />23<br />
  41. 41. Location-based services<br />What You Need to Know:<br /><ul><li>Used by 4% of internet users
  42. 42. Figure collected in mid-2010, anecdotal evidence suggests growth in interim
  43. 43. Highest among:
  44. 44. Mobile users
  45. 45. Young adults
  46. 46. Latinos
  47. 47. Urbanites</li></ul>2/22/2011<br />24<br />
  48. 48. So what for emergency management?<br />Social networks play a more important role at every stage:<br />As sentries<br />Word of mouth matters more<br />As information evaluators<br />They vouch for (or discredit) a business’s credibility and authenticity<br />As forums for action<br />Everybody’s a broadcaster/publisher<br />2/22/2011<br />25<br />
  49. 49. People of color have equal or greater rates of usage on most major social media platforms<br />2/22/2011<br />26<br />
  50. 50. Social media in action – attitudes towards government outreach<br />2/22/2011<br />27<br />
  51. 51. Sociability and mobility are deeply intertwined<br />47% typical day<br />44% typical day<br />2/22/2011<br />28<br />
  52. 52. Online social networks + ubiquitous mobility<br />Makes it possible for experts to become “nodes” in people’s networks that can help them solve problems and make decisions<br />Allows for immediate, spontaneous creation of networks<br />Gives people a sense that there are more “friends” in their networks that they can access when they have needs<br />Social Dashboard<br />Pervasive Awareness<br />2/22/2011<br />29<br />
  53. 53. Thanks!<br />name: Aaron Smith<br />title: Senior Research Specialist<br />email: asmith@pewinternet.org<br />web: www.pewinternet.org<br />twitter: @aaron_w_smith, @pew_internet<br />2/22/2011<br />30<br />

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