Summary of the LIFT09 Asia Feedback Survey results.

1. Results of feedback survey of
LIFT Asia 09
December 2009
Glenn O’Neil – oneil@owlre.com
Owl RE

2. Introduction
– Following the LIFT Asia 2009 conference
(South Korea) of September 2009 an email
invitation was sent to all participants (some
450)
– The survey was available in English and
Korean
– 61 participants responded to the survey (45 in
Korean and 16 in English)
– This is a response rate of 14% - on the lower
end but still enough to learn from the results
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3. Overall rating
Comparison between LIFT Asia 08 & LIFT Asia 09:
LIFT Asia 08 LIFT Asia 09
Very poor 4% (1) 2% (1)
Poor -- -- 7% (4)
Satisfactory 4% (1) 21%(13)
Good 48% (12) 41%(25)
Excellent 44% (11) 3 30%(18)

4. Influence
Lift Asia 09 provided me with interesting Lift Asia 09 Conference was relevant to my
information on the usage of emerging interests
technologies Strongly disagree 1 (2 %)
Strongly disagree 1 (2 %) Disagree 2 (3 %)
Disagree 5 (8 %)
Neither agree nor 13 (21 %)
Neither agree nor 15 (25 %) disagree
disagree Agree 31 (51 %)
Agree 28 (46 %)
Strongly agree 14 (23 %)
Strongly agree 12 (20 %)
Lift Asia 09 was suitable for my
Lift Asia 09 has influenced what I think background and experience
about the usage of emerging technologies Strongly disagree 2 (3 %)
Strongly disagree 1 (2 %)
Disagree 6 (10 %)
Disagree 5 (8 %) Neither agree nor 15 (25 %)
disagree
Neither agree nor 18 (30 %)
disagree Agree 24 (39 %)
Agree 23 (38 %) Strongly agree 14 (23 %)
Strongly agree 14 (23 %)
More participants selected “Neither agree nor disagree”
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compared to other LIFT conferences

5. Key factors
Venue quality rated higher compared to other LIFT conferences
Networking possibilities rated lower compared to other LIFT
conferences
5

6. Key formats
All formats rated lower than other LIFT conferences
Open stage ranked higher than other LIFT conferences
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7. Attend / recommend LIFT 10
LIFT Asia 08 LIFT Asia 09
Attend next LIFT?
Yes 80%(20) 82% (50)
No 20% (5) 18% (11)
Recommend to a friend?
Yes 92% (23) 84% (51)
No 8% (2) 16% (10)
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8. Number of contacts made
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9. Input & influence over LIFT
For LIFT Asia 08, the “Lobby break” provided the most influence
More “Don’t know” compared to other LIFT conferences
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10. Value for money
LIFT Asia participants rated higher value (~10%) for
money compared to other LIFT conferences
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11. Payment for LIFT
Participants fee for LIFT Asia funded more by
companies than at other LIFT conferences (~20%)
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12. Profile of participants
What type of work do you do?
IT Services (including web services) 25 (41 %)
Marketing / Communications 11 (18 %)
Journalism/editing 1 (2 %)
General management 1 (2 %)
Company owner 1 (2 %)
Consultant 5 (8 %)
Research & Development 3 (5 %)
Manufacturing/Production 0 (0 %)
Other services (e.g. legal, finance, administration, 0 (0 %)
purchasing)
Teaching/lecturing 1 (2 %)
Student 6 (10 %)
Unemployed 0 (0 %)
Other, please specify 7 (11 %)
More IT services (+20%) and less teachers (-7%),
company owners (-6%) and other services (-3%)
compared to LIFT Geneva 09
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13. Profile of participants
What is the principal activity of your company or organization?
Government agency / department 1 (2 %)
Educational institution 8 (13 %)
International organisation/NGO 3 (5 %)
Professional association 0 (0 %)
Private sector (large company) 11 (18 %)
Private sector (small-medium company) 20 (33 %)
Private sector (consulting firm) 9 (15 %)
Media 6 (10 %)
Other, please specify 3 (5 %)
More small-medium companies (+10%) compared to
LIFT Geneva 09
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14. Profile of participants
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15. Transport & carbon offset
10% of participants did something to compensate
carbon emissions of their transport to the conference
compared to 7% of LIFT Geneva 09 participants
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