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Communicating evaluation findings: challenges and opportunities

Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.

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Communicating evaluation findings: challenges and opportunities

  1. 1. Kampala Evaluation Talk: Communicating evaluation findings: challenges and opportunities 17 October 2014 Kampala, Uganda Glenn O’Neil
  2. 2. Unfortunately this is how most people currently interact with evaluation findings
  3. 3. 4 challenges
  4. 4. Complexity Evaluations are complex, rich and dense: this doesn’t facilitate communications
  5. 5. Closed Organisations often view evaluation as a confidential exercise and don’t want to share findings
  6. 6. Messages Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority
  7. 7. Planning To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is
  8. 8. 4 opportunities
  9. 9. Openness Organisations are slowly becoming more open and willing to communicate
  10. 10. Participation As evaluation becomes more participatory, it encourages greater communications
  11. 11. Curiosity People are interested in evaluation findings – as it provides an often missing external point of view
  12. 12. Tools now exist 1 page summary Video report Infographic Photostory
  13. 13. Webinar Interactive web page Blog Social media
  14. 14. Steps needed Has communications been planned? What messages to communicate? How open is the organisation? How participatory is the evaluation? What tools to use?
  15. 15. Communications is effective when people learn of evaluation findings from different sources and tools
  16. 16. Evaluation participatory = effective Communications interactive = influential
  17. 17. 17 Q&A Thank you! glennoneil @glenn_oneil www.intelligentmeasurement. net Contacts:
  18. 18. Credits 1 page summary: Infographic: emergency-housing-services-prevent-youth-homelessness-and-improve-health-and- wellbeing/ Video report: Photostory: Interactive web page: Blog: Webinar: Royalty free stock images in this presentation from: