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Communicating evaluation findings: challenges and opportunities

Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.

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Kampala Evaluation Talk: Communicating evaluation findings: challenges and opportunities 
17 October 2014 Kampala, Uganda Glenn O’Neil
Unfortunately this is how most people currently interact with evaluation findings
4 challenges
Complexity 
Evaluations are complex, rich and dense: this doesn’t facilitate communications
Closed 
Organisations often view evaluation as a confidential exercise and don’t want to share findings
Messages 
Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority

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Communicating evaluation findings: challenges and opportunities

  • 1. Kampala Evaluation Talk: Communicating evaluation findings: challenges and opportunities 17 October 2014 Kampala, Uganda Glenn O’Neil
  • 2. Unfortunately this is how most people currently interact with evaluation findings
  • 4. Complexity Evaluations are complex, rich and dense: this doesn’t facilitate communications
  • 5. Closed Organisations often view evaluation as a confidential exercise and don’t want to share findings
  • 6. Messages Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority
  • 7. Planning To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is
  • 9. Openness Organisations are slowly becoming more open and willing to communicate
  • 10. Participation As evaluation becomes more participatory, it encourages greater communications
  • 11. Curiosity People are interested in evaluation findings – as it provides an often missing external point of view
  • 12. Tools now exist 1 page summary Video report Infographic Photostory
  • 13. Webinar Interactive web page Blog Social media
  • 14. Steps needed Has communications been planned? What messages to communicate? How open is the organisation? How participatory is the evaluation? What tools to use?
  • 15. Communications is effective when people learn of evaluation findings from different sources and tools
  • 16. Evaluation participatory = effective Communications interactive = influential
  • 17. 17 Q&A Thank you! oneil@owlre.com glennoneil www.owlre.com @glenn_oneil www.intelligentmeasurement. net Contacts:
  • 18. Credits 1 page summary: http://myvisualvoice.com/projects/visual-executive-summary Infographic: http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop- emergency-housing-services-prevent-youth-homelessness-and-improve-health-and- wellbeing/ Video report: http://www.youtube.com/watch?v=WJteTOYB2eI Photostory: http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf Interactive web page: http://www.thegef.org/gef/RBM Blog: http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt Webinar: http://www.seachangecop.org/webinars Royalty free stock images in this presentation from: http://www.shutterstock.com/