1. Buongiorno Cais
Entrepreneurship and Business plan
Spring 2013/2014
Professors: João Trigo da Roza & António Lucena de Faria
Claudia Seidenstricker 152113370 Gonçalo Carreteiro 152113342
Liat Schliesser 152113318 Pedro Guerreiro 152113317

2. What you can expect from Buongiorno:

4. »Our main channels
Communication Channels:
• Free channels: Social media (facebook)  Blog
Word-of-mouth
Trip Advisor
• Paid channels: AdWords
TimeOut (magazine)
Hotel recomendations
Tourist point recomendations
Gym partnership
Sales Channels: Our Restaurant

5. Business Model Canvas 1
Channels C
Social media (facebook) as the main channel.
Create a page and record traffic (likes).
50 likes by the end of the first month

6. Internet as a channel.
Create landing pages. Create traffic and record the information request.
50 information requests.
Business Model Canvas 1
Channels C

7. AdWords as a channel.
Create an Ad in AdWords, see and record traffic.
5 clicks/day.
Business Model Canvas 1
Channels C

8. Business Model Canvas 1
Channels C
Gym partnership.
Talk to local gym, explain conditions and our project, see their interest.
50% agree to “sell” our project.

9. Hotel recomendations.
Talk to hotels (ex: Hotel Tivoli), explain our project and conditions, see their
interest.
50% agree to “sell” our project.
Business Model Canvas 1
Channels C

10. Tourist point.
Talk to manager, explain our project and conditions, see their interest.
50% agree to sell “StartUp kit”.
Business Model Canvas 1
Channels C

11. TimeOut Magazine.
Explain our project and negotiate voucher agreement in the weekly magazine.
5 customers using vouchers/week.
Business Model Canvas 1
Channels C

12. Customer Segment Relationship Channels
Young people Regular Customers Word-of-mouth
Facebook
Gym
Tourists Single experience Trip Advisor
Hotel recomendations
Tourist points
Families Frequent Customers Word-of-mouth
Time Out
Facebook
Foodies Trendy Customers Time Out
Word-of-mouth

13. »Some numbers of our project
Visitors 113
Conversion Rate 35%
Version A 38%
Version B 32%
Survey 64
Facebook Page 62
Landing Page
http://www.mylanderpages.com/buongiornocais/buongiorno-cais