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Digital Marketing Plan
Brand Engagement
• Awareness: This step involves creating brand visibility and engaging the target audience through
organic and paid advertising on social media and other platforms. During this journey we will
communicate audience about CRC Group and it’s projects.
• Engagement: As audience get aware about the brand and the project, engagement funnel starts
working. Interested one regularly gets served by ads so that they interacts with the ad copies, follows
over social platform, makes search queries and visit our website.
• Acquisition: Once the TG interacting with our brand and project they are served with remarketing
campaigns on a regular intervals across channels so that the brand stays on the top of their mind.
• Lead Generation: This is when audience makes a decision to place and enquiry after several
interaction, with our brand components, comparison and research about the project.
Marketing Platforms / Mediums
PAID OR INORGANIC MARKETING
Search, Display, YouTube and Lead Campaign
Brand Awareness and Lead Campaign on FB & INSTA
Branding & Lead Campaigns
Improving Brands Search Presence & Keywords Ranking
Driving Social Media Engagement & Queries
Ads Planning & Setup
Setting up Ads Campaigns Setting up campaigns on targeted platform
Monitoring & Optimizing Ads Monitoring performance of ads, analysing data, adjusting targeting
Tracking & Monitoring Results Tracking & Monitoring important metrics to measure brand growth adjusting campaigns
to improve branding, enquires and lead flow to channel partners
Ad Placements
On Leading news/media platform where target audience are most active & as suggested
Suggested website and platform
Leveraging Digital Advertising
For audience coming from other marketing mediums like;
Outdoor Advertisement, Print Media, Digital News Platforms, and Radio Channels.
1. Tapping audiences making google search
2. Tapping audience visiting our website
3. Tapping audience visiting our Youtube Channel
4. Targeting and retargeting them through specific ad copies
5. Keeping them engaged with regular ad serving
6. Pushing relevant audiences to know more about project and place enquiry
Ad Budget Allocation
Google Ads Network (40% Allocation)
• Search, Display, Youtube, Remarketing Ad Campaigns.
• Platform: Google , Youtube, Gmail, & Google Partner Sites.
Budget Allocation: 20% New Audience
10% Remarketing
10% similar
You’re an expert with Tell Me
The Tell Me box finds the right command when you need it,
so you can save time and focus on your work.
Try it:
1 Select the Robot picture on the right.
2 Type animation in the Tell Me box, and then
choose Add Animation.
3 Choose an animation effect,
like Zoom, and watch
what happens.
Explore without leaving your slides
Smart Lookup brings research directly in to PowerPoint.
Try it:
1 Right-click in the word office in the
following phrase: office furniture
2 Choose Smart Lookup, and notice that
results are contextual for that phrase, not
Microsoft Office apps.
3 Just for fun, try Smart Lookup again by
right-clicking in the word Office in Step 2.
More questions about PowerPoint?
Select the Tell Me button and type what you want to know.
Visit the PowerPoint team blog
Go to free PowerPoint training
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Digital Marketing Plan, how digital marketing works

  • 2. Brand Engagement • Awareness: This step involves creating brand visibility and engaging the target audience through organic and paid advertising on social media and other platforms. During this journey we will communicate audience about CRC Group and it’s projects. • Engagement: As audience get aware about the brand and the project, engagement funnel starts working. Interested one regularly gets served by ads so that they interacts with the ad copies, follows over social platform, makes search queries and visit our website. • Acquisition: Once the TG interacting with our brand and project they are served with remarketing campaigns on a regular intervals across channels so that the brand stays on the top of their mind. • Lead Generation: This is when audience makes a decision to place and enquiry after several interaction, with our brand components, comparison and research about the project.
  • 3. Marketing Platforms / Mediums PAID OR INORGANIC MARKETING Search, Display, YouTube and Lead Campaign Brand Awareness and Lead Campaign on FB & INSTA Branding & Lead Campaigns Improving Brands Search Presence & Keywords Ranking Driving Social Media Engagement & Queries
  • 4. Ads Planning & Setup Setting up Ads Campaigns Setting up campaigns on targeted platform Monitoring & Optimizing Ads Monitoring performance of ads, analysing data, adjusting targeting Tracking & Monitoring Results Tracking & Monitoring important metrics to measure brand growth adjusting campaigns to improve branding, enquires and lead flow to channel partners
  • 5. Ad Placements On Leading news/media platform where target audience are most active & as suggested Suggested website and platform
  • 6. Leveraging Digital Advertising For audience coming from other marketing mediums like; Outdoor Advertisement, Print Media, Digital News Platforms, and Radio Channels. 1. Tapping audiences making google search 2. Tapping audience visiting our website 3. Tapping audience visiting our Youtube Channel 4. Targeting and retargeting them through specific ad copies 5. Keeping them engaged with regular ad serving 6. Pushing relevant audiences to know more about project and place enquiry
  • 7. Ad Budget Allocation Google Ads Network (40% Allocation) • Search, Display, Youtube, Remarketing Ad Campaigns. • Platform: Google , Youtube, Gmail, & Google Partner Sites. Budget Allocation: 20% New Audience 10% Remarketing 10% similar
  • 8. You’re an expert with Tell Me The Tell Me box finds the right command when you need it, so you can save time and focus on your work. Try it: 1 Select the Robot picture on the right. 2 Type animation in the Tell Me box, and then choose Add Animation. 3 Choose an animation effect, like Zoom, and watch what happens.
  • 9. Explore without leaving your slides Smart Lookup brings research directly in to PowerPoint. Try it: 1 Right-click in the word office in the following phrase: office furniture 2 Choose Smart Lookup, and notice that results are contextual for that phrase, not Microsoft Office apps. 3 Just for fun, try Smart Lookup again by right-clicking in the word Office in Step 2.
  • 10. More questions about PowerPoint? Select the Tell Me button and type what you want to know. Visit the PowerPoint team blog Go to free PowerPoint training SELECT THE ARROW WHEN IN SLIDE SHOW MODE