Today’s online customers expect free shipping — but aside from lower margins, how does this affect e-tailers? By attending a free one-hour webinar, e-tailers can learn how their companies can actually thrive while still providing exceptional customer service, competitive shipping rates and fast delivery. GoECart has partnered with DYMO Endicia® to offer an information-packed webinar that will provide internet retailers with data, real life experiences and solutions. Attendees will not only learn what to look for in an ecommerce and order management solution, but also how to access US Postal Service features and rates, what the market trends are in small parcel shipments, and when to use the Postal Service to save time and money on shipping.

1. How to Compete in the
Era of Free Shipping
Presented by DYMO Endicia
and GoECart
Chris Janus Manish Chowdhary
Business Development Founder and CEO
DYMO Endicia GoECart
www.dymoendicia.com www.goecart.com

2. Overview
 Introduction
 The Shipping Scene in 2012
 The USPS Advantage
 GoECart 360 – Retail Platform

3. Who is DYMO Endicia?
• Leading Electronic Postage provider
• Customers have printed over $8 billion in postage
• $1.5B+ in 2011!!
• Over 25 years of experience
• Over 180 integrated partners
• The first company with:
• Electronic Delivery and Signature Confirmation for First Class Mail
Parcels
• Automated customs forms & integrated APO/FPO forms
• USPS Priority Mail Flat Rate and Regional Rate boxes

4. Print USPS Shipping Labels
Prepaid labels
Hidden postage amounts
All USPS® mail
classes
Electronic Delivery
Confirmation™ &
Signature Confirmation™

5. The Shipping Scene In 2012

6. Shipping Scene, 2012
• eCommerce on the rise
– Q4 2011: 9th straight quarter growth
– 5th quarter double-digit growth
• Lightweight dominates ecommerce
– Top performing categories (≥ 18% growth Q4 to SPLY):
 Digital content & subscriptions
 Jewelry & watches
 Consumer electronics
 Toys and hobbies
 Computer software
• Trend is free shipping
– 52% of sales in Q4 2011 vs. 49% SPLY
Internet Retailer 2012

7. ‘Free’ – The New Price
• Nearly 3/4 (73%) of shippers consider free shipping
“somewhat important” or “very important.”
• Major decision factor for consumers
73%
comScore data 7

8. The USPS® Advantage

9. The USPS® Advantage
 Ship to US territories with domestic rates
 Ability to ship to APO’S, FPO’s, and Post Office™ Boxes
 No minimums, no certifications or audits
 Invisible postage amounts for USPS shipments
 Data entry scans on USPS parcels
 Integrated customs forms as part of the label for USPS shipments
 Free Carrier Pickup™
 Reduced rate insurance
 Eliminates surcharges for fuel, delivery area, address errors etc.]3

10. Priority Mail® (2-3 day delivery)
1. Zone-based
– Ideal for shipping lightweight packages
2. Flat Rate Box
– Ideal for shipping dense packages long distances
3. Regional Rate Box
– Ideal for shipping dense packages short distances
Pickup
FREE Delivery Confirmation
Saturday and residential delivery
Packaging from the USPS

11. Priority Mail Price Advantage
Carrier Priority
3lb Package to zone 2
Ground Mail®
Base Rate (zone averaged) $5.45 $5.24
Residential Surcharge $2.55 $0.00
Extended Delivery Area Surcharge $3.00 $0.00
Fuel Surcharge (8.5%) $0.94 $0.00
Subtotal $11.00 $5.24
Address Correction $11.00 $0.00
Total $22.94 $5.24

12. High Volume Incentives
 Commercial Plus™ Pricing
• Saves avg. 13.6% over retail for Priority Mail® and
avg. 24% over retail for Express Mail®
• Lower minimums
 Negotiated Service Agreements
 Commercial Plus Products:
• Critical Mail
• Commercial Plus Cubic pricing

13. The Internet Postage Advantage

14. Internet Postage Saves You Money
 Instant savings
• Commercial Base Pricing
• Flexible, low-cost monthly subscriptions
 Leverage existing hardware and software setups
• Minimal up front capital needed
• Faster implementation and ROI
 Convenient Support For All USPS services
• Integrated customs forms for internationals
• Stealth/hidden postage values
• No permits, daily minimums or USPS audits required
 Automated Package Processing
• Integration with a variety of business software programs
• Streamlines the USPS shipping process

15. Use All the Tools That You Have
• USPS services
• Rate comparison
• Database integration
• Batch printing
• High speed printing
• International/integrated forms
• Carrier pick up
• SCAN
• Partner integrations

16. GoECart 360 – Multichannel Retail Platform

17. Serious Ecommerce is Hard!

18. Multi-Channel Ecommerce: Critical
Success Factors
99.9% Reliability & On-Demand Scalability
Web Content Order Entry &
Role-Based Security & PCI Compliance
SEO & SEM Contact Center
Management Processing
Online Payment,
Continuous Innovation
Product Catalog Inventory
Management Marketplaces & Shipping & Management
CSEs Taxes
Fulfillment
Shopping Cart Social
& Checkout Networking Personalization (Pick/Pack/
Ship/Drop Ship)
Email Marketing Purchasing and
Merchandising Mobile (Targeted 1:1) Returns
Site Search & International Transactional Reporting &
Guided (Markets & Customers) E-mails Analytics
Navigation

19. Too Many Systems to Manage & Integrate
Storefront Order Shipping and CRM Finance /
Solutions Management Fulfillment Accounting
System (OMS)
Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $
(M.O.M.)
Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $
$$
Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$
Saleslogix)
Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$
$$$$ Dynamics $$$

20. (Additional) Best of Breed Storefront
Technologies
Site Search and Transactional Search Engine Marketplaces Ratings and Personalization
Guided Emails Optimization Integration Reviews
Navigation
Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$
Intelligence $$ $$
Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$
Discovery $ $$$ $$$$
SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$
Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$
$$$

21. Introducing GoECart360°
The Ultimate All-in-One SaaS Ecommerce Suite

22. Free Shipping Combat Strategies
• Include Shipping Charges in the Price of the Product
• Free Shipping Threshold
• Free Shipping Membership (e.g. ShopRunner, Amazon Prime)
• Ship a Subset of Items for Free
• Flat Rate Shipping (e.g. $9.95 per order)
• Other Options
• Explore all potential carriers and services including hybrid shipping
(e.g. FedEx SmartPost, InXpress, UPS Mail Innovations)
• Ad supported shipping (e.g. AdShip)
• Vendor discounted shipping
• Pick up from store
• Drop ship
• Free upgrades
• Audit your carrier bills or outsource it
• Eliminate double shipping

23. GoECart’s Thriving Partner Ecosystem (partial list)
23

24. Comprehensive Shipping Support
• Flat Rate (custom tables based on total or weight)
• Free Shipping
• Real-time Carrier Rates – UPS, FedEx, USPS (via DYMO
Endicia), DHL, Canada Post
• Dimensional Weights and Multi-Piece Items Supported
• Support for Domestic and International Shipping
24

25. GoECart’s Endicia Integration
• Service Selection and Rate Calculation
• Address Verification
• Purchasing Postage
• Shipping Options Selection
• Generating/Printing USPS Shipping Labels

26. Best-in-Class Persistent Shopping Cart

27. New Customer Checkout

28. Preemptive Address Verification

29. Award-Winning One Page Checkout

30. Online Order Confirmation

31. GoECart 360 Administration Panel

32. Sales Orders – List View

33. Sales Order Details

34. Generate Shipping Label

35. Print USPS Shipping Label
Prepaid labels
Hidden postage amounts
All USPS® mail
classes
Electronic Delivery
Confirmation™ &
Signature Confirmation™

36. Fully Integrated Order Fulfillment Process

37. Built-In Rich Transactional Emails

38. Why GoECart 360?
1 All-in-One Ecommerce Suite that Empowers you to Manage Your Entire Business.
2 Same Powerful Tools and Rich Features used by the Top 500 Internet Retailers.
3 Enables True, Multi-Channel Ecommerce.
4 On-Demand SaaS solution – No IT Required!
5 Drives Growth on the Front-End and Efficiencies in your Back Office Operations.
6 Provides an Intelligent, 360-Degree View of your Business.

39. Questions?
Chris Janus Manish Chowdhary
Business Development Founder and CEO
DYMO Endicia GoECart
www.dymoendicia.com www.goecart.com
800-576-3279 x140 877-243-3612
sales@endicia.com sales@goecart.com