Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sales & Marketing Operations

1,236 views

Published on

Presents is a few slides what SM'Ops is and what it can do for your business

Published in: Business, Career
  • thank u for this ppt....
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Sales & Marketing Operations

  1. 1. September 2009 1 - 3 Septembre 2009
  2. 2.  What is SM’Ops?  Benefits of capable SM’Ops 2 - 3 Septembre 2009
  3. 3. 3 - 3 Septembre 2009 2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09 Société à Responsabilité Limitée en cours de création
  4. 4. 4 - 3 Septembre 2009
  5. 5. Marketing resource management Lead Generation Lead Management & nurturing Opportunity Management Contract Management Customer care Compensation 5
  6. 6. Strategic Management • Marketing efficiency / ROI dashboard • Budget allocation • Business analysis • Market analysis Operational management • Sales Management dashboard. Pipe, forecast • Campaign • Lead management Operative's empowerment • Personal business & activity report • Todo’s & reminders KPIs definition Effective dashboard production & broadcast 6 - 3 Septembre 2009 User’s empowerment
  7. 7. Sales Force Automation Marketing Automation Customer & Resource Relationship Contract Management Management Management Help Desk 7 - 3 Septembre 2009
  8. 8. 8 - 3 Septembre 2009 2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09 Société à Responsabilité Limitée en cours de création
  9. 9. Reliability and control of revenue forecast, early warning capabilities Comprehensive, flawless opportunity management & follow-up (reminders, task duration control, etc…) Securing recurrent revenue (maintenance, hosting services, SAAS) Personal dashboards at each level of the organization to drive activity with maximum operational effectiveness Enhanced customer satisfaction and experience 9 - 3 Septembre 2009
  10. 10. Enhanced collaboration within the whole sales team (Sales rep, presales, telesales, marketing, … ) Unique, centralized, readily accessible information database for internal staff, customers & partners Internal alignment and communicating around a common language Daily arbitration on resource allocation along the revenue cycle 360° vision of the customer at a fingertip Optimal usage of marketing resources 10 - 3 Septembre 2009
  11. 11. Monitoring & decision on marketing investment based on hard campaign outcome facts (ROI, cost per lead, cost per opportunity) Ability to measure the funnel and act to plug funnel leaks (conversion & transformation rates, vs. market benchmarks) Local and global understanding of the business (win vs. loss, per industry, product, market segment, geography, partner, new vs. repeat business, sales team & rep…) Rightful dimensioning of resources at every step of the funnel (from lead gen to customer support), based of funnel fluidity and hard metrics 11 - 3 Septembre 2009
  12. 12. 12 - 3 Septembre 2009 2 allée des Jardins – 78 430 Louveciennes - France I Tél : +33 9 65 22 35 09 Société à Responsabilité Limitée en cours de création

×