Why does online marketing fail? There are foundational things that are often overlooked while rushing into the marketing activities.

1. EFFECTIVE
ONLINE
MARKETING
Techside

2. OBJECTIVE
Initiate an online
marketing string of
activities that would
attain the intended goal
1

3. OVERVIEW
INTRODUCTION
1 THE DIGITAL
MARKETPLACE
2 DIGITAL
LANDSCAPE
3
IMPLICATIONS &
OPPORTUNITIES
4 KEY IDEOLOGIES
& PROCESSES
5 SAMPLE
STUDY
6
CONCLUSION
7 QUESTIONS
ANSWERS
8

4. INTRODUCTION

5. The world
is now
Online
Technoruption

6. Reality of Digital Existence
• Pictures
• Self-Uploaded Content /Platforms
(Profiles, Work, Friends, etc)
• Content Consumed/Engagements
on Platforms
• Connected Software / Apps
Digital
Footprint

7. SEARCH FOR YOURSELF ONLINE
Use any search engine

8. Why does online
marketing fail?

9. Why online marketing fails
• Assumption > Wrong Information > Orientation
• Isolated Operation (Integrated)
• Intuition Marketing Activities (Data-less)
• Emergency Launch
• Sales Target over Customer Acquisition
• Goalless/Unmeasurable Efforts

10. Why online marketing fails
• Assumption >
Wrong
Information >
Orientation
• Isolated Operation
(Integrated)
• Intuition Marketing
Activities (Data-less)
• Emergency Launch
• Sales Target over
Customer
Acquisition
• Goalless/Unmeasu
rable Efforts
DIGITAL
MARKETPLACE
DIGITAL
LANDSCAPE
IDEOLOGIES &
PROCESSES

11. DIGTIAL MARKETPLACE
Assumption > Wrong Information > Orientation

14. DATA

15. DATA

16. DATA

17. What are Implications/opportunities
for Nigerian Businesses
• Global Visibility & Market Entry
• Global Collaboration
• Regional Market Takeover
• Local Visibility and sales
• Specialized / Focused Marketing Strat
• Budget Optimization

18. DIGITAL LANDSCAPE
• Isolated Operation (Integrated)
• Intuition Marketing Activities (Data-less)

19. Platforms
(Purpose, Techniques)
Social Media
(Algorithms)
Website (Custom)
Email
Ebook
eGames
eLearning
Blog
Whatsapp
(A class of its own)
SEO,
SMS
Content - 55 types across 3-5
Strategic levels and 8 Conversion
steps
People (Accounts) –
e.g: FB Statistics
• Over 30 Million accounts (18-60,
educated)
• 7 most active states
• Area-based advantage
• Account Overlap (Same person, same
interest, different platforms)
Tools, Skill, Strategy

20. Online Audience
Group Status
Platforms
Uniqueness

22. IDEOLOGIES & PRACTICES
• Emergency Launch
• Sales Target over Customer Acquisition
• Goalless/Unmeasurable Efforts

23. 4 GROWTH PHASES
A. Product Optimization
B. Customer Acquisition
C. Customer Optimization
D. Custom Market Creation

24. • Note: Each Phase has components...
1. Principles
2. Processes* (Sequential Milestones)
3. Operation*
4. Evaluation
5. Tools (Most Nigerians focus here)

25. ---------- What are you selling?
---------- Go for Customers not Sales
----------- Get more from one customer
----------- Build your custom market
Key Ideologies

26. • People don’t buy your products
• People pay for transformation, Ease & Speed
Process:
• Before & After
• SOV – Statement of Value
• SOV vs USP
N.B: This speaks to content
What are you selling?
Key Ideologies

27. • Intentionality
• Evaluation
Process
• Funnel Model / Operations
N.B: The speaks to operation
Go for Customers not Sales
Key Ideologies

28. Key Ideologies

29. • Get more from one customer
• Build your custom market
Key Ideologies

30. Q & A

31. Thanks

32. Gideon Ilori @ +234 808 196 4074 / gideon.ilori@techside.com.ng