Measurement Case Study

Communications Measurement at Symantec Genevieve Haldeman Vice President, Corporate Communications Symantec

Symantec At a Glance Communications Metrics at Symantec More than 17,500 employees Founded in 1982 IPO in 1989 Operations in more than 40 countries 99 percent of Fortune 1000 companies are customers #353 on the 2010 Fortune 500 $6.2 billion revenue in FY 2009 More than 600 global patents More than 120 million active consumer users 110 million enterprise customers Invests approximately 15% of annual revenue in R&D

Why do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What to Measure? Communications Metrics at Symantec

Measurement Hurdles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

Tying Metrics to the Business Communications Metrics at Symantec

Communications’ Victory Goals Communications Metrics at Symantec

Communications Team Metrics Communications Metrics at Symantec

Establishing/Reading the Metrics ,[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

Reading Between the Lines Communications Metrics at Symantec

Telling a Story Communications Metrics at Symantec

Getting Social ,[object Object],Communications Metrics at Symantec Quarterly Benchmarks Symantec 4867: 40.8% Competitor 2 3122: 26.2% Competitor 1 3945: 33.1% Compet 1 Compet 2 Symantec Mail Security SOV DLP Mentions Volume Comparison

Watching the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

Taking Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

Demonstrating Value Communications Metrics at Symantec

Reaching The Holy Grail Communications Metrics at Symantec

The Bottom Line ,[object Object],[object Object],[object Object],[object Object],[object Object],Communications Metrics at Symantec

Genevieve Haldeman [email_address] 650-527-5524

Measurement Case Study

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