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Digiday Publishing Summit | The Daily Beast

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Digiday
Digiday

Product Building Presented by: Heather Dietrick, CEO, The Daily Beast

Marketing
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DIGIDAYCONFERENCE MARCH 2019
OurFuture:DrivingHigherValueUsers REACH ENGAGEMENT HABIT 1-4 sessions/month 5-6 sessions/month 7+ sessions/month 2 ofaudience 52%of revenue 94% ofaudience 5%ofrevenue 2% ofaudience 43%ofrevenue 4% ARPU4x ARPU5x
3 Prioritizing Engagement Loyalty Growth Launching Loyalty-Driven Products
2019LOYALTY
GROWTH OF5+ SESSIONS 2018:+29% 2019:+9%
MembersComparedtoNon-Members PAGES/USERS 6 5x ARPU 146x
ExclusiveCoverage Members-OnlyNewsletter EarlyAccess
CasualSiteVisitor NewsletterSubscriber DownloadstheApp 7+Sessions/Month SubscribetoBeastInside
1in5Subscriptions Comefromnon-member newsletters
Appusersaverage3X morepages/session thanopenwebusers 10 3x
11 1-4SESSIONS 5-6SESSIONS 7+SESSIONS +1.3x +3.8x
12
13 1 Acquisition - Price Testing - Benefits Messaging - App as acquisition 2 3 Retention - Onsite experience - Product Launches - App experience SuperUsers - Surveys - Focus Groups - Product Testing Editorial - NewSeries - TopicalFeatures - Newsletters

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