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Digiday Publishing Summit | The Daily Beast

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Product Building

Presented by: Heather Dietrick, CEO, The Daily Beast

Published in: Marketing
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Digiday Publishing Summit | The Daily Beast

  1. 1. DIGIDAYCONFERENCE MARCH 2019
  2. 2. OurFuture:DrivingHigherValueUsers REACH ENGAGEMENT HABIT 1-4 sessions/month 5-6 sessions/month 7+ sessions/month 2 ofaudience 52%of revenue 94% ofaudience 5%ofrevenue 2% ofaudience 43%ofrevenue 4% ARPU4x ARPU5x
  3. 3. 3 Prioritizing Engagement Loyalty Growth Launching Loyalty-Driven Products
  4. 4. 2019LOYALTY
  5. 5. GROWTH OF5+ SESSIONS 2018:+29% 2019:+9%
  6. 6. MembersComparedtoNon-Members PAGES/USERS 6 5x ARPU 146x
  7. 7. ExclusiveCoverage Members-OnlyNewsletter EarlyAccess
  8. 8. CasualSiteVisitor NewsletterSubscriber DownloadstheApp 7+Sessions/Month SubscribetoBeastInside
  9. 9. 1in5Subscriptions Comefromnon-member newsletters
  10. 10. Appusersaverage3X morepages/session thanopenwebusers 10 3x
  11. 11. 11 1-4SESSIONS 5-6SESSIONS 7+SESSIONS +1.3x +3.8x
  12. 12. 12
  13. 13. 13 1 Acquisition - Price Testing - Benefits Messaging - App as acquisition 2 3 Retention - Onsite experience - Product Launches - App experience SuperUsers - Surveys - Focus Groups - Product Testing Editorial - NewSeries - TopicalFeatures - Newsletters

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